{"id":1576,"date":"2022-08-09T10:51:00","date_gmt":"2022-08-09T10:51:00","guid":{"rendered":"https:\/\/ampifire.com\/blog\/?p=1576"},"modified":"2024-10-02T09:42:45","modified_gmt":"2024-10-02T09:42:45","slug":"theres-no-such-thing-as-bad-publicity","status":"publish","type":"post","link":"https:\/\/ampifire.com\/blog\/theres-no-such-thing-as-bad-publicity\/","title":{"rendered":"There’s No Such Thing As Bad Publicity: Why Brands Work Better When They Tell Their Own Stories"},"content":{"rendered":"\n

Article-at-a-glance<\/strong>

– Consumer engagement heightens brand awareness – and publicity can drive engagement whether it\u2019s positive or negative.

– Brands can take advantage of consumer attention to spread the word about their values, ideals, and goals.

– Conversation is crucial, and your brand needs to be involved. Once the attention is on you, it\u2019s the perfect time to change the narrative. How? Your story, told your way\u2026<\/p>\n\n\n\n

There\u2019s more than one way to stack an egg. Or is it crack<\/em> an egg? Anyway, the point is this: if it\u2019s broken eggs you want, it\u2019s up to you as to how you\u2019ll get it done. Building a successful brand is no different – there are a lot of different tactics that can help you get there. Which route will you take?<\/p>\n\n\n\n

If you want your brand to catch fire, there\u2019s no Golden Ticket straight to the chocolate factory. It takes real work, from collecting social media<\/a> followers to creating partnerships with influencers<\/a> and crafting campaigns that are so good they go viral. <\/p>\n\n\n\n

Yet, here\u2019s something most brands don\u2019t put nearly enough work into: telling their own stories. <\/strong><\/p>\n\n\n\n

Why did you start? What do you stand for? How can you (how will<\/em> you) make the world better? Your audience demands to know the answers to these questions – and only you can tell them.<\/p>\n\n\n\n

Unless your brand was founded a thousand years ago, chances are it\u2019s still working hard at cementing its reputation<\/a>. These things don\u2019t happen overnight!<\/p>\n\n\n\n

We can\u2019t please every<\/em> consumer, of course. But don\u2019t let negativity shake you. In fact, negative press can actually help your brand if you know how to handle it. <\/p>\n\n\n\n

Think about it: people who are angry with you are already<\/em> talking about you online. <\/p>\n\n\n\n

And if they\u2019re spending time and energy complaining about your brand, they\u2019re also spending time and energy promoting your brand. In other words, your brand\u2019s name is online – and on their minds. <\/p>\n\n\n\n

So instead of fighting back against negative comments and reviews, why not take advantage of this free advertisement?<\/p>\n\n\n\n

What Does The Phrase \u2018There\u2019s No Such Thing As Bad Publicity\u2019 Mean?<\/strong><\/h2>\n\n\n\n

Even a negative can lead to a positive. Many brands have come to this conclusion – drawing on negativity to drive engagement.<\/p>\n\n\n\n

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Don\u2019t think in terms of scandals. If a brand has some bad press or goes through some rough times, that doesn\u2019t mean it\u2019s permanently damaged. It also doesn\u2019t mean that every person reading about your brand will hate you! <\/em><\/figcaption><\/figure><\/div>\n\n\n

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People have to be told<\/em> what to play, what to consume, and what to think \u2013 and the mass media has always been extremely important in this process.<\/p>\n\n\n\n

Yet, your breakthrough will come as you understand this: to sell a product to the public, it\u2019s not enough to put information about it in the media. It has to be the right<\/em> information – in the right way. Even today, these words are as true as ever.<\/p>\n\n\n\n

What If You Could Get The Good Kind Of Publicity?<\/strong><\/h2>\n\n\n\n

A good brand story is built on the foundation of a great brand. Good publicity is built on the foundation of a great news story. <\/em>See the connection?<\/p>\n\n\n\n

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\u201cThere\u2019s no such thing as bad publicity.\u201d Wise words. Actually, any public discussion about your brand or company can be helpful if you manage it right.<\/em><\/figcaption><\/figure>\n\n\n\n

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People want to talk about brands and companies they care about. If you do something that gets people talking about your brand (never mind what they\u2019re saying), then you\u2019ve succeeded in putting yourself into the conversation.<\/strong> Think of it this way; people are always going to talk about what happened – so why not make sure they\u2019re telling your side while they\u2019re at it?<\/p>\n\n\n\n

You\u2019ve Got To Be Part Of The Conversation<\/strong><\/h2>\n\n\n\n

You\u2019re not always going to be beckoned into the conversation with open arms – it\u2019s your move. This means that every time someone mentions your brand, you need to respond.<\/p>\n\n\n

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You can\u2019t just sit there and be quiet while another company, media or person tells your story for you. Change the conversation.<\/em><\/figcaption><\/figure><\/div>\n\n\n

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There are a few key ways to do this\u2026<\/p>\n\n\n\n