{"id":8437,"date":"2024-11-12T07:46:44","date_gmt":"2024-11-12T07:46:44","guid":{"rendered":"https:\/\/ampifire.com\/blog\/?p=8437"},"modified":"2025-05-16T20:15:42","modified_gmt":"2025-05-16T20:15:42","slug":"ways-to-get-emails-opened","status":"publish","type":"post","link":"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/","title":{"rendered":"10 Ways To Get Your Emails Opened After Sending 76 Million Emails In 2025"},"content":{"rendered":"\n<p class=\"has-cyan-bluish-gray-background-color has-background\"><strong>Article at-a-glance<\/strong><br><br>&#8211; Email is a high-converting traffic source.<br><br>&#8211; To increase open rates, focus should be on the subject line.<br><br>&#8211; Shorter subject lines tend to perform better<br><br>&#8211; Personalizing the subject lines is a successful method.<\/p>\n\n\n\n<p>Just like social media campaigns and blog posts, email marketing is a great way to build brand awareness, increase engagement, and build a personal relationship with your audience. Considering that it\u2019s affordable and easy to get started, personalize, and track performance, it comes as no surprise that <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/email-marketing-statistics\/\">50% of marketers say it\u2019s their most impactful channel<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" width=\"1024\" height=\"628\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4-1024x628.png\" alt=\"\" class=\"wp-image-8446\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4-1024x628.png 1024w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4-300x184.png 300w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4-768x471.png 768w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4-1536x943.png 1536w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Email marketing is a free, high-converting strategy if you do it right.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>But just sending emails is not enough to say you have an <a href=\"https:\/\/www.orientation.agency\/insights\/b2b-email-marketing-best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing strategy<\/a>; you need to make sure they stand out enough for people to actually open them.\u00a0<\/p>\n\n\n\n<p>In fact, SEO typically has a conversion rate of <a href=\"https:\/\/unlayer.com\/blog\/email-marketing-vs-seo\">2,4%, whereas email marketing had a 1,3% conversion rate in 2021<\/a>, as many people ignore emails after they\u2019ve signed up or need more time to be ready for another purchase after receiving a product.<\/p>\n\n\n\n<p>To turn your emails into sales, a strong subject line is crucial to convince your audience what you have to say is worth their while.<\/p>\n\n\n\n<p><em>\u201cOkay, so how do I make that happen?\u201d<\/em><\/p>\n\n\n\n<p>In 2024, we sent 76,714,552 emails and analyzed the data.<\/p>\n\n\n\n<p>Here are the<strong> top 10 things<\/strong> we found to increase the odds your emails get opened.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>1. Brackets and Indicators<\/h2>\n\n\n\n<p>Using brackets and indicators like [VIDEO] or ::STARTING SOON:: is a good way to draw your recipients\u2019 attention. However, not all strategies work as well:<\/p>\n\n\n\n<ul><li>[PDF] performed best out for stand-alone campaigns at a 31% average open rate<\/li><li>[DEMO] came in as second with an average 27-30% open rate<\/li><li>[VIDEO] is also effective, averaging at 26-28% open rates<\/li><li>::STARTING SOON:: is not a popular indicator, not even scoring a 20% open rate<\/li><li>[DAY#] is the winner in sequence campaigns, with an impressive 45-49% open rate<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>2. Punctuation Patterns<\/h2>\n\n\n\n<p>Something as simple as the right punctuation can actually be used to spark interest. Here are some tricks we tested and how they performed:<\/p>\n\n\n\n<ul><li>Using <strong>\u201c<em>vs.<\/em>\u201d comparisons in the subject line resulted in 28-34% open rates.<\/strong><\/li><li>\u201c<em>re<\/em>\u201d prefix also worked to convince people the email was interesting enough, with 26-31% open rates.<\/li><li>Believe it or not, question marks are actually a very simple but effective strategy to get people to open your emails and resulted in 25-29% open rates.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3>More dos and don&#8217;ts<\/h3>\n\n\n\n<p>Using an ellipsis (&#8230;) at the end also works well and was used in many of our top-performing emails. Excessive punctuation, like multiple dots and exclamation marks, was not effective and even reduced open rates.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>3. Format Structure<\/h2>\n\n\n\n<p>There seems to be a sweet balance between keeping things interesting and appearing too intrusive when it comes to format structure. Some of the key takeaways we found were:<\/p>\n\n\n\n<ul><li>All caps sections are a no-go.<\/li><li>Two-part structures with a colon or dash caused emails to underperform and resulted in about 20% open rates.<\/li><li>If you want to use numbers, save them for later in the line, as numbers at the start perform worse.<\/li><li>Parenthetical additions like &#8220;<em>(inside)<\/em>&#8221; or &#8220;<em>(here&#8217;s how&#8230;)<\/em>&#8221; are a bit of a wild card and didn\u2019t show consistent results.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>4. Personal\/Casual Markers<\/h2>\n\n\n\n<p>Keep it personal! Data from <a href=\"https:\/\/blog.hubspot.com\/sales\/sales-email-subject-lines-that-get-prospects-to-open-read-and-respond\">Hubspot<\/a> reveals that <strong>3 out of 4 marketers see a 20% increase in revenue<\/strong> when they personalize their emails.<\/p>\n\n\n\n<p>We also found that throughout all our emails, personal markers performed really well. Using \u201c<em>my<\/em>\u201d in the subject line resulted in 25-31% open rates, and first-person statements performed better than third-person.&nbsp;<\/p>\n\n\n\n<p>When we compared \u201c<em>how to<\/em>\u201d and \u201c<em>how I<\/em>\u201d did, the latter showed consistently better results. Additionally, \u201c<em>new<\/em>\u201d in the subject line only works well when it\u2019s paired with specific product\/feature names.<\/p>\n\n\n\n<p>For example, \u201c<em>watch me build an Amp Sales Bot in 3 minutes&#8230; (ish)<\/em>\u201d had a 29.08% open rate.&nbsp;<\/p>\n\n\n\n<p>Personalization is also a useful tool to increase your sales, with a <strong>26% higher conversion rate<\/strong> on average.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"768\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3-1024x768.png\" alt=\"\" class=\"wp-image-8445\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3-1024x768.png 1024w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3-300x225.png 300w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3-768x576.png 768w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3-1536x1152.png 1536w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Branding and email marketing can go hand-in-hand. We found that our audience was interested in the emails that hinted something about what our CEO Chris was up to.&nbsp;<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2>5. Time\/Urgency Indicators<\/h2>\n\n\n\n<p>If you want to use time or urgency indicators, here are some things to keep in mind:<\/p>\n\n\n\n<ul><li>\u201c<em>FINAL<\/em>\u201d and \u201c<em>Last Chance<\/em>\u201d only have a 16-20% open rate.<\/li><li>\u201c<em>NEW<\/em>\u201d shows better open rate results than \u201c<em>STARTING SOON<\/em>\u201d<\/li><li>Be specific; vague time references like \u201c<em>soon<\/em>\u201d perform worse than a clear 1-hour or 10-minute reminder.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>6. Implied Content Types<\/h2>\n\n\n\n<p>This is what we found about content teasers in the subject lines:&nbsp;<\/p>\n\n\n\n<ul><li>&#8220;<em>leaked<\/em>&#8221; or &#8220;<em>revealed<\/em>&#8221; has 27-29% open rates<\/li><li>For brackets, [VIDEO] had the best results, followed by [TRAINING] and [UPDATE].<\/li><li>If you tease about a demo, make sure to combine it with a specific product for higher open rates.<\/li><li>&#8220;<em>guide<\/em>&#8221; or &#8220;<em>tutorial<\/em>,&#8221; however, are not implications you want to use according to our data.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>7. Benefit Structure<\/h2>\n\n\n\n<p>Teasing how the email content will benefit your audience can be effective if it\u2019s done the right way.&nbsp;<\/p>\n\n\n\n<ul><li>Be specific; direct benefits outperform implied benefits<\/li><li>This goes for numbers as well; people prefer precise numbers over general claims<\/li><li>If you incorporate any sort of dollar amount, stray away from the clickbait claims (\u201c<em>how to make $1 million in 1 hour<\/em>.\u201d) Specific and believable is key.&nbsp;<\/li><li>Time-based benefits are successful, for example, \u201c<em>[VIDEO] \u201cBing Backdoor\u201d Traffic Strategy in 10 mins\u2026<\/em>\u201d<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"232\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-2-1024x232.png\" alt=\"\" class=\"wp-image-8444\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-2-1024x232.png 1024w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-2-300x68.png 300w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-2-768x174.png 768w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-2.png 1493w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>For this campaign, you can see how the top performers have punctuation patterns, time indicators, and the benefit structure we discussed above.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2>8. Brand References<\/h2>\n\n\n\n<p>Using brand references in your subject line can both improve and worsen your open rates. We found that:<\/p>\n\n\n\n<ul><li>&#8220;<em>Microsoft<\/em>&#8221; had a 34% open rate compared to &#8220;<em>MSN<\/em>,&#8221; which only had a 21% open rate.<\/li><li>\u201c<em>Google<\/em>\u201d works well when it\u2019s in comparison with other brands.<\/li><li>\u201c<em>Ampifire<\/em>\u201d performed the best when we combined it with a new feature or update.<\/li><li>Combining a brand with generic terms like \u201c<em>traffic method<\/em>\u201d caused emails to underperform.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>9. Problem-Solution Structure<\/h2>\n\n\n\n<p>A problem-solution structure is an interesting way to spice up your subject lines.&nbsp;<\/p>\n\n\n\n<ul><li>Our data showed that it\u2019s better to pique your audience\u2019s interest with direct problem statements and questions about problems performing better than solution statements.&nbsp;<\/li><li>You can also use controversy in your statements to increase engagement.&nbsp;<\/li><li>The subject line \u201c<em>how I find \u2018zero competition products\u2019\u2026<\/em>\u201d is an example of a well-performing email that, in a simple but effective way, pinpoints a common issue and hints that there is a solution for it in the email.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>10. A\/B Test Findings<\/h2>\n\n\n\n<p>When we did A\/B tests, we found that keeping it short, personal, simple, and specific was an overall&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"534\" height=\"450\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1.png\" alt=\"\" class=\"wp-image-8443\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1.png 534w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-300x253.png 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><figcaption><a href=\"https:\/\/ampifire.com\/blog\/link-outreach-process\/\"><em>Here<\/em><\/a><em>, you can find some of our favorite tools to help with your email marketing.&nbsp;<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s take a look at some winning headlines and some that didn\u2019t do as well in the same campaigns:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Ultimate AI Ads campaign<\/h3>\n\n\n\n<p><em>[DEMO] AmpiFire Paid Ads <\/em>(30.20% open rate)&nbsp;<\/p>\n\n\n\n<p>vs.<\/p>\n\n\n\n<p><em>google ad expert reveals how he gets buyer leads for $0.34 each<\/em> (18.91% open rate)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Big 6 Mini-Course Opt Ins campaign<\/h3>\n\n\n\n<p><em>::Starting Soon:: Getting Published On Business Insider + More<\/em> (38.65% open rate)<\/p>\n\n\n\n<p>vs.<\/p>\n\n\n\n<p><em>::Starting Soon:: How To Get Published On &#8220;Power Brand&#8221;\u009d Sites\u2026<\/em> (29.38% open rate)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Simpler Traffic campaign<\/h3>\n\n\n\n<p><em>is Google punishing small publishers&#8230;?<\/em> (29.18% (open rate)<\/p>\n\n\n\n<p>vs.<\/p>\n\n\n\n<p><em>this hidden metric WASN&#8217;T in the Google Leak! (FB stream starting)<\/em> (18.21% open rate<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Summary<\/h2>\n\n\n\n<p>As you can see, adding an ellipsis at the end of every subject line won\u2019t give your open rates a magic boost. It\u2019s about the combination of different strategies and knowing what attracts your audience, so make sure to note down your results and learn from your mistakes.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"778\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1024x778.png\" alt=\"\" class=\"wp-image-8441\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1024x778.png 1024w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-300x228.png 300w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-768x584.png 768w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1536x1167.png 1536w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Considering <\/em><a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/what-are-good-email-metrics\/\"><em>&nbsp;2021 data from Campaign Monitor<\/em><\/a><em> suggests that the average open rate for advertising and marketing industries was 20,5%, most of our emails generally scored quite high.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>But we can see some clear patterns.<\/p>\n\n\n\n<p>Keeping it down to 3-6 punchy words did the trick, except in certain cases where a specific benefit was presented (for example, &#8220;<em>[VIDEO] Microsoft MSN Traffic Strategy in 10 mins&#8230;<\/em>&#8220;)<\/p>\n\n\n\n<p>You should also think that a subject line\u2019s purpose is just an appetizer. Our data proves that the headlines that don\u2019t give it all away perform better.<\/p>\n\n\n\n<p>If you want to learn more about proven marketing strategies that boost your organic traffic, head on over to <a href=\"https:\/\/ampifire.com\/\">https:\/\/ampifire.com\/<\/a>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover 10 proven strategies to boost email open rates, backed by our insights from sending 76 million emails in 2024.<\/p>\n","protected":false},"author":3,"featured_media":8448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"ppma_author":[22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Ways To Get Your Emails Opened After Sending 76 Million Emails In 2025<\/title>\n<meta name=\"description\" content=\"Discover 10 proven strategies to boost email open rates, backed by our insights from sending 76 million emails in 2024!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ways To Get Your Emails Opened After Sending 76 Million Emails In 2025\" \/>\n<meta property=\"og:description\" content=\"Discover 10 proven strategies to boost email open rates, backed by our insights from sending 76 million emails in 2024!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | AmpiFire\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-12T07:46:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T20:15:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/Email-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Munch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Munch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\"},\"author\":{\"name\":\"Chris Munch\",\"@id\":\"https:\/\/ampifire.com\/blog\/#\/schema\/person\/6c3b99e72f3332a157211c6768e45881\"},\"headline\":\"10 Ways To Get Your Emails Opened After Sending 76 Million Emails In 2025\",\"datePublished\":\"2024-11-12T07:46:44+00:00\",\"dateModified\":\"2025-05-16T20:15:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\"},\"wordCount\":1396,\"publisher\":{\"@id\":\"https:\/\/ampifire.com\/blog\/#organization\"},\"articleSection\":[\"Training\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\",\"url\":\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\",\"name\":\"10 Ways To Get Your Emails Opened After Sending 76 Million Emails In 2025\",\"isPartOf\":{\"@id\":\"https:\/\/ampifire.com\/blog\/#website\"},\"datePublished\":\"2024-11-12T07:46:44+00:00\",\"dateModified\":\"2025-05-16T20:15:42+00:00\",\"description\":\"Discover 10 proven strategies to boost email open rates, backed by our insights from sending 76 million emails in 2024!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ampifire.com\/blog\/#website\",\"url\":\"https:\/\/ampifire.com\/blog\/\",\"name\":\"Blog | AmpiFire\",\"description\":\"Automated Content Creation &amp; 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