{"id":8437,"date":"2024-11-12T07:46:44","date_gmt":"2024-11-12T07:46:44","guid":{"rendered":"https:\/\/ampifire.com\/blog\/?p=8437"},"modified":"2026-04-15T19:17:43","modified_gmt":"2026-04-15T19:17:43","slug":"ways-to-get-emails-opened","status":"publish","type":"post","link":"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/","title":{"rendered":"10 Ways To Get Your Emails Opened After Sending 76 Million Emails In 2025"},"content":{"rendered":"\n<p class=\"has-cyan-bluish-gray-background-color has-background\"><strong>Article at-a-glance<\/strong><br><br>&#8211; Email is a high-converting traffic source.<br><br>&#8211; To increase open rates, focus should be on the subject line.<br><br>&#8211; Shorter subject lines tend to perform better<br><br>&#8211; Personalizing the subject lines is a successful method.<\/p>\n\n\n\n<p>Just like social media campaigns and blog posts, email marketing is a great way to build brand awareness, increase engagement, and build a personal relationship with your audience. Considering that it\u2019s affordable and easy to get started, personalize, and track performance, it comes as no surprise that <a href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/email-marketing-statistics\/\">50% of marketers say it\u2019s their most impactful channel<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" width=\"1024\" height=\"628\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4-1024x628.png\" alt=\"\" class=\"wp-image-8446\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4-1024x628.png 1024w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4-300x184.png 300w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4-768x471.png 768w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4-1536x943.png 1536w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-4.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Email marketing is a free, high-converting strategy if you do it right.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>But just sending emails is not enough to say you have an <a href=\"https:\/\/www.orientation.agency\/insights\/b2b-email-marketing-best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing strategy<\/a>; you need to make sure they stand out enough for people to actually open them.&nbsp;<\/p>\n\n\n\n<p>In fact, SEO typically has a conversion rate of <a href=\"https:\/\/unlayer.com\/blog\/email-marketing-vs-seo\">2,4%, whereas email marketing had a 1,3% conversion rate in 2021<\/a>, as many people ignore emails after they\u2019ve signed up or need more time to be ready for another purchase after receiving a product.<\/p>\n\n\n\n<p>To turn your emails into sales, a strong subject line is crucial to convince your audience what you have to say is worth their while.<\/p>\n\n\n\n<p><em>\u201cOkay, so how do I make that happen?\u201d<\/em><\/p>\n\n\n\n<p>In 2024, we sent 76,714,552 emails and analyzed the data.<\/p>\n\n\n\n<p>Here are the<strong> top 10 things<\/strong> we found to increase the odds your emails get opened.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>1. Brackets and Indicators<\/h2>\n\n\n\n<p>Using brackets and indicators like [VIDEO] or ::STARTING SOON:: is a good way to draw your recipients\u2019 attention. However, not all strategies work as well:<\/p>\n\n\n\n<ul><li>[PDF] performed best out for stand-alone campaigns at a 31% average open rate<\/li><li>[DEMO] came in as second with an average 27-30% open rate<\/li><li>[VIDEO] is also effective, averaging at 26-28% open rates<\/li><li>::STARTING SOON:: is not a popular indicator, not even scoring a 20% open rate<\/li><li>[DAY#] is the winner in sequence campaigns, with an impressive 45-49% open rate<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>2. Punctuation Patterns<\/h2>\n\n\n\n<p>Something as simple as the right punctuation can actually be used to spark interest. Here are some tricks we tested and how they performed:<\/p>\n\n\n\n<ul><li>Using <strong>\u201c<em>vs.<\/em>\u201d comparisons in the subject line resulted in 28-34% open rates.<\/strong><\/li><li>\u201c<em>re<\/em>\u201d prefix also worked to convince people the email was interesting enough, with 26-31% open rates.<\/li><li>Believe it or not, question marks are actually a very simple but effective strategy to get people to open your emails and resulted in 25-29% open rates.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3>More dos and don&#8217;ts<\/h3>\n\n\n\n<p>Using an ellipsis (&#8230;) at the end also works well and was used in many of our top-performing emails. Excessive punctuation, like multiple dots and exclamation marks, was not effective and even reduced open rates.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>3. Format Structure<\/h2>\n\n\n\n<p>There seems to be a sweet balance between keeping things interesting and appearing too intrusive when it comes to format structure. Some of the key takeaways we found were:<\/p>\n\n\n\n<ul><li>All caps sections are a no-go.<\/li><li>Two-part structures with a colon or dash caused emails to underperform and resulted in about 20% open rates.<\/li><li>If you want to use numbers, save them for later in the line, as numbers at the start perform worse.<\/li><li>Parenthetical additions like &#8220;<em>(inside)<\/em>&#8221; or &#8220;<em>(here&#8217;s how&#8230;)<\/em>&#8221; are a bit of a wild card and didn\u2019t show consistent results.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>4. Personal\/Casual Markers<\/h2>\n\n\n\n<p>Keep it personal! Data from <a href=\"https:\/\/blog.hubspot.com\/sales\/sales-email-subject-lines-that-get-prospects-to-open-read-and-respond\">Hubspot<\/a> reveals that <strong>3 out of 4 marketers see a 20% increase in revenue<\/strong> when they personalize their emails.<\/p>\n\n\n\n<p>We also found that throughout all our emails, personal markers performed really well. Using \u201c<em>my<\/em>\u201d in the subject line resulted in 25-31% open rates, and first-person statements performed better than third-person.&nbsp;<\/p>\n\n\n\n<p>When we compared \u201c<em>how to<\/em>\u201d and \u201c<em>how I<\/em>\u201d did, the latter showed consistently better results. Additionally, \u201c<em>new<\/em>\u201d in the subject line only works well when it\u2019s paired with specific product\/feature names.<\/p>\n\n\n\n<p>For example, \u201c<em>watch me build an Amp Sales Bot in 3 minutes&#8230; (ish)<\/em>\u201d had a 29.08% open rate.&nbsp;<\/p>\n\n\n\n<p>Personalization is also a useful tool to increase your sales, with a <strong>26% higher conversion rate<\/strong> on average. Beyond subject lines, every element of your email contributes to how your audience perceives your brand. Using a consistent\u00a0<a href=\"https:\/\/bulksignature.com\/\">email signature management platform<\/a>\u00a0helps reinforce your brand identity and professionalism in every email. It keeps your messaging cohesive and ensures every email looks polished and trustworthy, which can subtly boost credibility and engagement over time.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"768\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3-1024x768.png\" alt=\"\" class=\"wp-image-8445\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3-1024x768.png 1024w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3-300x225.png 300w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3-768x576.png 768w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3-1536x1152.png 1536w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-3.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Branding and email marketing can go hand-in-hand. We found that our audience was interested in the emails that hinted something about what our CEO Chris was up to.&nbsp;<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2>5. Time\/Urgency Indicators<\/h2>\n\n\n\n<p>If you want to use time or urgency indicators, here are some things to keep in mind:<\/p>\n\n\n\n<ul><li>\u201c<em>FINAL<\/em>\u201d and \u201c<em>Last Chance<\/em>\u201d only have a 16-20% open rate.<\/li><li>\u201c<em>NEW<\/em>\u201d shows better open rate results than \u201c<em>STARTING SOON<\/em>\u201d<\/li><li>Be specific; vague time references like \u201c<em>soon<\/em>\u201d perform worse than a clear 1-hour or 10-minute reminder.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>6. Implied Content Types<\/h2>\n\n\n\n<p>This is what we found about content teasers in the subject lines:&nbsp;<\/p>\n\n\n\n<ul><li>&#8220;<em>leaked<\/em>&#8221; or &#8220;<em>revealed<\/em>&#8221; has 27-29% open rates<\/li><li>For brackets, [VIDEO] had the best results, followed by [TRAINING] and [UPDATE].<\/li><li>If you tease about a demo, make sure to combine it with a specific product for higher open rates.<\/li><li>&#8220;<em>guide<\/em>&#8221; or &#8220;<em>tutorial<\/em>,&#8221; however, are not implications you want to use according to our data.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>7. Benefit Structure<\/h2>\n\n\n\n<p>Teasing how the email content will benefit your audience can be effective if it\u2019s done the right way.&nbsp;<\/p>\n\n\n\n<ul><li>Be specific; direct benefits outperform implied benefits<\/li><li>This goes for numbers as well; people prefer precise numbers over general claims<\/li><li>If you incorporate any sort of dollar amount, stray away from the clickbait claims (\u201c<em>how to make $1 million in 1 hour<\/em>.\u201d) Specific and believable is key.&nbsp;<\/li><li>Time-based benefits are successful, for example, \u201c<em>[VIDEO] \u201cBing Backdoor\u201d Traffic Strategy in 10 mins\u2026<\/em>\u201d<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"1024\" height=\"232\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-2-1024x232.png\" alt=\"\" class=\"wp-image-8444\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-2-1024x232.png 1024w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-2-300x68.png 300w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-2-768x174.png 768w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-2.png 1493w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>For this campaign, you can see how the top performers have punctuation patterns, time indicators, and the benefit structure we discussed above.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2>8. Brand References<\/h2>\n\n\n\n<p>Using brand references in your subject line can both improve and worsen your open rates. We found that:<\/p>\n\n\n\n<ul><li>&#8220;<em>Microsoft<\/em>&#8221; had a 34% open rate compared to &#8220;<em>MSN<\/em>,&#8221; which only had a 21% open rate.<\/li><li>\u201c<em>Google<\/em>\u201d works well when it\u2019s in comparison with other brands.<\/li><li>\u201c<em>Ampifire<\/em>\u201d performed the best when we combined it with a new feature or update.<\/li><li>Combining a brand with generic terms like \u201c<em>traffic method<\/em>\u201d caused emails to underperform.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>9. Problem-Solution Structure<\/h2>\n\n\n\n<p>A problem-solution structure is an interesting way to spice up your subject lines.&nbsp;<\/p>\n\n\n\n<ul><li>Our data showed that it\u2019s better to pique your audience\u2019s interest with direct problem statements and questions about problems performing better than solution statements.&nbsp;<\/li><li>You can also use controversy in your statements to increase engagement.&nbsp;<\/li><li>The subject line \u201c<em>how I find \u2018zero competition products\u2019\u2026<\/em>\u201d is an example of a well-performing email that, in a simple but effective way, pinpoints a common issue and hints that there is a solution for it in the email.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>10. A\/B Test Findings<\/h2>\n\n\n\n<p>When we did A\/B tests, we found that keeping it short, personal, simple, and specific was an overall&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"534\" height=\"450\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1.png\" alt=\"\" class=\"wp-image-8443\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1.png 534w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1-300x253.png 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><figcaption><a href=\"https:\/\/ampifire.com\/blog\/link-outreach-process\/\"><em>Here<\/em><\/a><em>, you can find some of our favorite tools to help with your email marketing.&nbsp;<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s take a look at some winning headlines and some that didn\u2019t do as well in the same campaigns:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Ultimate AI Ads campaign<\/h3>\n\n\n\n<p><em>[DEMO] AmpiFire Paid Ads <\/em>(30.20% open rate)&nbsp;<\/p>\n\n\n\n<p>vs.<\/p>\n\n\n\n<p><em>google ad expert reveals how he gets buyer leads for $0.34 each<\/em> (18.91% open rate)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Big 6 Mini-Course Opt Ins campaign<\/h3>\n\n\n\n<p><em>::Starting Soon:: Getting Published On Business Insider + More<\/em> (38.65% open rate)<\/p>\n\n\n\n<p>vs.<\/p>\n\n\n\n<p><em>::Starting Soon:: How To Get Published On &#8220;Power Brand&#8221;\u009d Sites\u2026<\/em> (29.38% open rate)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Simpler Traffic campaign<\/h3>\n\n\n\n<p><em>is Google punishing small publishers&#8230;?<\/em> (29.18% (open rate)<\/p>\n\n\n\n<p>vs.<\/p>\n\n\n\n<p><em>this hidden metric WASN&#8217;T in the Google Leak! (FB stream starting)<\/em> (18.21% open rate<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Summary<\/h2>\n\n\n\n<p>As you can see, adding an ellipsis at the end of every subject line won\u2019t give your open rates a magic boost. It\u2019s about the combination of different strategies and knowing what attracts your audience, so make sure to note down your results and learn from your mistakes.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"778\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1024x778.png\" alt=\"\" class=\"wp-image-8441\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1024x778.png 1024w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-300x228.png 300w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-768x584.png 768w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image-1536x1167.png 1536w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/image.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Considering <\/em><a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/what-are-good-email-metrics\/\"><em>&nbsp;2021 data from Campaign Monitor<\/em><\/a><em> suggests that the average open rate for advertising and marketing industries was 20,5%, most of our emails generally scored quite high.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>But we can see some clear patterns.<\/p>\n\n\n\n<p>Keeping it down to 3-6 punchy words did the trick, except in certain cases where a specific benefit was presented (for example, &#8220;<em>[VIDEO] Microsoft MSN Traffic Strategy in 10 mins&#8230;<\/em>&#8220;)<\/p>\n\n\n\n<p>You should also think that a subject line\u2019s purpose is just an appetizer. Our data proves that the headlines that don\u2019t give it all away perform better.<\/p>\n\n\n\n<p>If you want to learn more about proven marketing strategies that boost your organic traffic, head on over to <a href=\"https:\/\/ampifire.com\/\">https:\/\/ampifire.com\/<\/a>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover 10 proven strategies to boost email open rates, backed by our insights from sending 76 million emails in 2024.<\/p>\n","protected":false},"author":3,"featured_media":8448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"ppma_author":[22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Ways To Get Your Emails Opened After Sending 76 Million Emails In 2025<\/title>\n<meta name=\"description\" content=\"Discover 10 proven strategies to boost email open rates, backed by our insights from sending 76 million emails in 2024!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ways To Get Your Emails Opened After Sending 76 Million Emails In 2025\" \/>\n<meta property=\"og:description\" content=\"Discover 10 proven strategies to boost email open rates, backed by our insights from sending 76 million emails in 2024!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | AmpiFire\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-12T07:46:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T19:17:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2024\/11\/Email-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Munch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Munch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\"},\"author\":{\"name\":\"Chris Munch\",\"@id\":\"https:\/\/ampifire.com\/blog\/#\/schema\/person\/6c3b99e72f3332a157211c6768e45881\"},\"headline\":\"10 Ways To Get Your Emails Opened After Sending 76 Million Emails In 2025\",\"datePublished\":\"2024-11-12T07:46:44+00:00\",\"dateModified\":\"2026-04-15T19:17:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\"},\"wordCount\":1452,\"publisher\":{\"@id\":\"https:\/\/ampifire.com\/blog\/#organization\"},\"articleSection\":[\"Training\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\",\"url\":\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\",\"name\":\"10 Ways To Get Your Emails Opened After Sending 76 Million Emails In 2025\",\"isPartOf\":{\"@id\":\"https:\/\/ampifire.com\/blog\/#website\"},\"datePublished\":\"2024-11-12T07:46:44+00:00\",\"dateModified\":\"2026-04-15T19:17:43+00:00\",\"description\":\"Discover 10 proven strategies to boost email open rates, backed by our insights from sending 76 million emails in 2024!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ampifire.com\/blog\/ways-to-get-emails-opened\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ampifire.com\/blog\/#website\",\"url\":\"https:\/\/ampifire.com\/blog\/\",\"name\":\"Blog | AmpiFire\",\"description\":\"Automated Content Creation &amp; 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