{"id":872,"date":"2023-05-30T12:36:00","date_gmt":"2023-05-30T12:36:00","guid":{"rendered":"https:\/\/ampifire.com\/blog\/?p=872"},"modified":"2024-10-24T07:17:06","modified_gmt":"2024-10-24T07:17:06","slug":"keyword-tools-are-keeping-you-poor-stop-using-them","status":"publish","type":"post","link":"https:\/\/ampifire.com\/blog\/keyword-tools-are-keeping-you-poor-stop-using-them\/","title":{"rendered":"Keyword Tools Are Keeping You Poor, Stop Using Them"},"content":{"rendered":"\n<p>Here\u2019s a badly kept secret\u2026 I haven\u2019t used a keyword tool to get traffic in 10+ years. I think they turn you poor, lazy and stupid.<\/p>\n\n\n\n<p>Alright, maybe that\u2019s a touch extreme \ud83d\ude42 but read on and you\u2019ll see what I mean\u2026<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>How Keyword Tools Work&#8230;<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/ampifire.com\/blog\/why-neil-patels-keyword-research-method-doesnt-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword tools<\/a> all work in the same kind of way, working from the same basic data (i.e. Google), giving you the same basic results. Some might put a clever algorithm on top to justify their cost, but really\u2026 it\u2019s all an interpretation of Google data.<\/p>\n\n\n\n<p>It spits out the basic searches people make and a few additional qualifiers.<\/p>\n\n\n\n<ul><li>iPhone\u2026<\/li><li>iPhone charger\u2026<\/li><li>iPhone USB charger\u2026<\/li><li>best iPhone USB charger\u2026<\/li><li>best iPhone USB charger for pensioners\u2026 and so on.<\/li><\/ul>\n\n\n\n<p><strong>:: By the way, if you thought that last phrase counted as \u2018<a href=\"https:\/\/ampifire.com\/blog\/the-7-levels-headline-approach-news-article-headlines\/\">deep keyword research<\/a>\u2019 then you HAVE TO read this post in full! ::<\/strong><\/p>\n\n\n\n<p>Consider how we\u2019ve had ~20 years of fairly sophisticated internet marketing by now. Do you really think the massive multi-billion dollar data and marketing corporations WOULDN\u2019T have figured out how to buy up all the obvious online real estate by now?<\/p>\n\n\n\n<p>Spoiler; they did\u2026 10 years ago.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>How \u201cDemand Media\u201d Stole The Internet\u2026<\/strong><\/h2>\n\n\n\n<p>Ever hear of Livestrong? Or eHow?<\/p>\n\n\n\n<p>Almost everyone has, because they\u2019ve been appearing for all kinds of searches for years. These sites (and several others) were owned by <a href=\"https:\/\/ampifire.com\/blog\/the-story-of-demand-media-the-content-farming-method\/\">Demand Media<\/a>, now \u2018Leaf Group\u2019, which was the first company to \u2018scale up\u2019 long-tail keyword ranking.<\/p>\n\n\n\n<p><img fetchpriority=\"high\" width=\"429\" height=\"143\" alt=\"DemandMedia\" src=\"https:\/\/lh4.googleusercontent.com\/sl-dnnizFJThKucorohGbPUG9rLzll54Vh22FPrxq7OfSE_1gZUBGBZ7wuz9RQX2CvwjKFoaGEL5Gt__sKqCsfu2HTq0cWpqXeyyDBC0QGcRPffZKxtvrOFGnczlt3Sno9EXrw6c\"><\/p>\n\n\n\n<p><strong>Their method was simple\u2026<\/strong><\/p>\n\n\n\n<ol><li>Generate the biggest keyword list possible<\/li><li>Pay $15-$20 for an article<\/li><li>Publish<\/li><li>Turn millions of trickles of traffic into an ocean<\/li><li>Monetize with ad revenue<\/li><\/ol>\n\n\n\n<p>Sounds simple enough\u2026 but when we say \u2018at scale\u2019 we\u2019re talking about publishing 5,700 pieces of content PER DAY.<\/p>\n\n\n\n<p>We know long-tail searches make up for upwards of 90% of all searches made in total. So they bought up the market. Until Google realised the content was weak\u2026 rolled out the Panda update, at least.<\/p>\n\n\n\n<p>So \u2018Content Farming\u2019 isn\u2019t like it once was\u2026 but \u2018Leaf\u2019 are still going strong\u2026 strong enough to have <strong>recently been bought out for $323,000,000.<\/strong> Which means someone else thinks there\u2019s more than $323m of value to be gained with their setup.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>Robots vs. Humans\u2026<\/strong><\/h2>\n\n\n\n<p>Much like how you wouldn\u2019t trust a GPS to plan a nice ocean-side drive, visiting the best eating spots, to take in the most stunning scenery\u2026<\/p>\n\n\n\n<p>\u2026 you shouldn\u2019t trust a robot to do your <a href=\"https:\/\/ampifire.com\/blog\/why-neil-patels-keyword-research-method-doesnt-work\/\">keyword research<\/a>.<\/p>\n\n\n\n<p>For one simple reason.<\/p>\n\n\n\n<p>You might get to your destination, on paper, and it might be efficient\u2026 But something gets lost when you remove \u2018the human touch\u2019 and trust in data blindly.<\/p>\n\n\n\n<p>\u2026 got 114,000 searches per month? Awesome!<\/p>\n\n\n\n<p>\u2026 costs $6.20 per click? Amazing!<\/p>\n\n\n\n<p>Sounds like a hot keyword!<\/p>\n\n\n\n<p>Sure, hot enough everyone in the Fortune 500 is already after it. Or maybe Google decided it wants to keep you on Google and serves up a \u2018snippet\u2019 search result from its Knowledge Graph instead.<\/p>\n\n\n\n<p>Then again&#8230; is that keyword really going to give you the highest return on your effort? Is it more or less likely to result in an action or a sale?<\/p>\n\n\n\n<p>These things are important to consider, which a keyword <a href=\"https:\/\/ampifire.com\/blog\/wordtune-editor-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">tool<\/a> does not. Blindly ranking for as many keywords as you can (especially when it\u2019s the same keywords everyone else is after) is generally a bad idea, because<\/p>\n\n\n\n<p>a) you\u2019ll fail, and&#8230;<\/p>\n\n\n\n<p>b) It won\u2019t make as much money as it could.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>The Reality Of Your Competition\u2026<\/strong><\/h2>\n\n\n\n<p>When you\u2019re using a keyword tool, you\u2019re putting yourself up against 3 main types of competitor.<\/p>\n\n\n\n<ul><li>Mega-Corporations<\/li><li>SEO Agencies<\/li><li>Black Hatters<\/li><\/ul>\n\n\n\n<p><strong>Mega-Corporations<\/strong>, perhaps surprisingly, take the most human approach, because human sweat is valuable (read: expensive) and they have the money to hire professional content teams, to <a href=\"https:\/\/ampifire.com\/blog\/ampifire-effect\/\">produce high production value content<\/a> and market that content, to trigger whatever algorithms they need to, to get the attention they want. This includes Amazon, even Google itself.<\/p>\n\n\n\n<p><strong>SEO Agencies<\/strong> are sometimes really, really good at SEO&nbsp; \u2013 and they generate thousands to hundreds of thousands (sometimes millions) per month to fund what they need to get the rankings they (i.e. their clients) desire. Generally there\u2019s a mixture here of human and automation. I can appreciate this.<\/p>\n\n\n\n<p><strong>Black Hatters<\/strong> are obsessed with \u2018gaming the system\u2019 and quite often manage to do so; using whatever technology they have at their disposal. Incidentally, this is the most robotic, automated approach.<\/p>\n\n\n\n<p>In each case, you\u2019re going up against someone you probably can\u2019t beat. So, what to do?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"809\" height=\"451\" src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2022\/02\/content.jpg\" alt=\"\" class=\"wp-image-880\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2022\/02\/content.jpg 809w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2022\/02\/content-300x167.jpg 300w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2022\/02\/content-768x428.jpg 768w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/figure>\n\n\n\n<p>I\u2019d suggest using my method to discover the l<strong>ow competition, high value keywords<\/strong> nobody else is looking for! Do things smarter. Scale from there.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>Fine, But Does It Really Work?<\/strong><\/h2>\n\n\n\n<p>Yes.<\/p>\n\n\n\n<p>Last year (2021) I generated $274,800 worth of FREE traffic, with a project I hadn\u2019t touched for 2 years. The year before (2020), was $455,545. The year before <em>that<\/em> (2019) is when I was actively working on it and I generated $588,300 in free traffic.<\/p>\n\n\n\n<p>What I mean by that \u2013 is if I were to PAY for that traffic through pay-per-click advertising, I\u2019d be charged <em>roughly<\/em> $5 per click, because it\u2019s a competitive, commercial niche. That\u2019s one site, one side project, I\u2019ve barely touched for years\u2026<\/p>\n\n\n\n<p>\u2026 still generating free, high-quality traffic every single day.<\/p>\n\n\n\n<p>I do this across my entire business. More importantly to you though, I\u2019ve taught this method to others and they\u2019re able to BEAT mega-corporations with it&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2022\/02\/edward.png\" alt=\"\" class=\"wp-image-873\" width=\"566\" height=\"163\" srcset=\"https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2022\/02\/edward.png 435w, https:\/\/ampifire.com\/blog\/wp-content\/uploads\/2022\/02\/edward-300x86.png 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><figcaption><br>Edward J. Winslow, generates top <a href=\"https:\/\/ampifire.com\/blog\/how-to-nail-your-news-summary-boost-your-google-ranking-chances-infographic\/\">Google rankings<\/a> using our method for discovering low competition, high value keywords. <\/figcaption><\/figure><\/div>\n\n\n<p>It works GREAT for ANY niche.<br>It works GREAT for beginners.<br>It works GREAT for eCommerce.<br>It works GREAT for local businesses.<br>It works GREAT for affiliate marketing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And we&#8217;ll do it for you using our tried-and-tested method IF you decide to\u00a0<a href=\"https:\/\/now.ampifire.com\/start?utm_source=websiteblog&amp;utm_medium=body\" target=\"_blank\" rel=\"noreferrer noopener\">join AmpiFire<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do things smarter. Scale from there. Learn how to find the low competition, high value keywords nobody else is looking for! <\/p>\n","protected":false},"author":3,"featured_media":5054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"ppma_author":[22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Tools Are Keeping You Poor, Stop Using Them<\/title>\n<meta name=\"description\" content=\"Keyword tools: An ally or foe? 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