The King's Rule Challenge By AmpiFire

Hey, it’s Jay here…

Thanks again, and congratulations!

By investing in the King’s Rule Sales Challenge today, you’ve unlocked the “master key” to growing your business to the 6 or 7-figure level.

As I mentioned earlier, this repeatable call framework and methodology made us $12 million last year. It’s currently generating $340,000 in high-ticket recurring sales for us every month.

And on this page, I’m going to explain what you can expect from the program…

PLUS, how you can work with us even more closely to double, triple, or even quadruple your sales in the next 6 weeks.

If You Sign A Non-Disclosure Agreement, I’ll Teach You The Closely-Guarded Secrets That Fortune 500 Companies Offered To Pay Us $25,000 For…

For the first time ever, I’m inviting you to join an elite group of 24 entrepreneurs for six weeks of hands-on coaching and mentorship from me, Jay Cruiz.

It’s called the “King’s Inner Circle,” and the name is NOT hype.

This is a one-time opportunity to work directly with me and my team to not only learn the King’s Rule framework from top to bottom…

But also get the hands-on coaching, mentorship and support you need to successfully IMPLEMENT this system in your business in just six weeks, starting on Apr 8th, 2021.

However, before you can apply, you must sign the King’s Solemn Pledge of Secrecy…

AKA an iron-clad non-disclosure agreement drawn up by my insanely expensive lawyers :-)

After all, you are getting insider access to the EXACT sales training bootcamp we put our in-house team through to turn them into 6-figure sales people.

Can you imagine that?

Not only will you develop a skill that can be used to generate income on demand, regardless of what happens with the economy…

You’ll also develop newfound confidence and communication skills that allow you to level with ANYONE… whether you’re talking to the owner of a local Mom and Pop store, or the CEO of a Fortune 500 company.

Friends and family members will marvel at your persuasive powers that allow you to magnetically bend people to your will, wherever you go.

Because as you’re about to see, these secret techniques I’ve worked for years to perfect can be used to get what you want in virtually any area of life.

But here’s the thing:

As the size of your business grows, so too do the size of your problems. And, as I quickly discovered…

Million Dollar Problems Require Million Dollar SOLUTIONS.

After we started testing this system, our little business grew so fast that — within X months — we were closing more than $150K per month in new business.

It was then I realized that we had something really special, but we had a new problem:

Even though taking calls is still my favourite part about running a business…

I now had a growing list of other responsibilities which meant it no longer made business sense for me to personally take calls.

It was time to hire and train a team of salespeople.

They Came From All Walks Of Life…

When we decided to build a sales team, I wanted a group of people who couldn’t have been more different.

Just to prove to all the so-called sales “gurus” out there that you DON’T need any special talents to attract and close high-ticket clients like clockwork.

And in the end, that’s exactly what happened…

Aniket: The Frustrated Post-Grad

When he first joined AmpiFire, Aniket was fresh out of university.

With a 2:1 in English, his mind is very analytical and he had a hard time explaining things in a way potential clients could relate to.

But after he learned the King’s Rule, Aniket went out and within DAYS landed his first paying client.

Fast forward to today, he’s one of the most consistent closers on our team and brought in $511,699.00 in sales in 2020.

Robert: The Stuttering Introvert

Robert, like so many others on the team, had self-esteem issues.

He also had a nervous stutter that caused him to clam up whenever a potential client asked him a question he didn’t know the answer to, and was worried this would stop potential clients from taking him seriously.

So I helped Robert reframe his limiting belief by explaining that not having the perfect delivery was actually a GOOD thing, because it showed his human side.

My theory was that this would instantly make him less threatening than the dozens of “pushy” salespeople his potential clients were bombarded by on a daily basis.

And so it proved…

Last month, Robert closed $55,824 in sales and boasts the highest revenue per call out of everyone on our team.

Harriet: The Shy Rookie

Harriet came in as green as a cucumber.

She had never sold over the phone before and is naturally quite reserved and shy, so we had to start from scratch.

But sure enough, after spending a few weeks coaching her through this system, Harriet began collecting $648 on average every single time she picked up the phone.

Just think about that level of consistency…

Pick up the phone… $648

Pick up the phone… $648

Pick up the phone… $648

Can you see how it’s possible for our top closers to take home an average of $6,844 a month in commissions alone?

And it’s not just our in-house team experiencing MASSIVE success with these methods…

Just listen to what Caio, an agency owner I taught the “early version” of this system to, had to say about these methods…



The fact is...

These Techniques Literally Changed Their Entire Lives… And They Can Do The Same For YOU!

You see, when you know how to control your sales conversations like Robert, Aniket and Harriet do…

The question is NEVER whether you can scrape together enough leads to compensate for a low closing ratio…

Instead, the question becomes:

“How many times do I have to pick up the phone this month to fund an extraordinary life?”

Need a new car? Pick up the phone 40 times and pay for it in cash.

In need of a hard-earned vacation? Pick up the phone 6 times. Hop on a plane next week.

Need a deposit for a new house? Pick up the phone 20 times and you’ve got your deposit.

As I’m sure you can see, this system I built to train my team is no joke.

In fact, if I can be candid with you, it’s probably the most advanced sales training available anywhere in the world.

Until today, the only way to get access to this training was to join our in-house sales team.

But now, for the first time ever…

I’ll Coach You Hand-In-Hand Through The EXACT Training Program We Use At AmpiFire To Turn Everyday People Into “Prolific Profit Drivers” Collecting Over $500K Per Year On Average

I’ve done all the work for you.

I’ve spent 7 long years in the trenches doing the research to discover every secret sales technique in existence.

Throughout my years in sales, I’ve studied every single course, book and seminar I could find.

But I was never satisfied with what was given to me.

The truth is, 99% of what you hear is either outdated or never really worked all that well in the first place.

It wasn’t until I developed the King’s Rule framework and started testing and refining these techniques in the real-world, that I figured out how to truly persuade people to do what you want. (And yes, this is MUCH more impactful than anything you’ve learned in any of our other courses or events).

When I decided I wanted to teach the inner workings of my method to a select few, I didn’t want to create just another “course” that sits there on your hard drive gathering dust.

Instead, I wanted to create an environment that gives you the hands-on mentorship, coaching and support you need to IMPLEMENT what you’re learning and get to the finish line.

It’s called the “King’s Inner Circle,” and the name is NOT hype.

This is a LIVE, one-day intensive workshop where you’ll be working directly with me and my team to build YOUR script and apply the King’s Rule framework to your business… from A to Z.

Here's A Taste Of What You’ll Get When You Become A VIP Member Of The King’s Inner Circle

If you qualify for the King’s Inner Circle, you’ll get access to everything you need to double, triple or even quadruple your sales using the King’s Rule.

Here’s how it works:

  • You’ll join an elite group of 24 entrepreneurs for a LIVE, six-week intensive program where you’ll get personalized coaching, mentorship and training from me and my team. We’ll cover everything from positioning, to setting the frame, to closing techniques… and walk you through ALL the steps you need to successfully implement the King’s Rule framework in YOUR business. (And if you can’t make it, don’t worry! The entire event is being recorded and the recordings will be made available to you shortly after the event ends).
  • You’ll see the EXACT word-for-word script we use in our agency to close over $300,000 per month in high-ticket sales… including a step-by-step breakdown of the psychology behind every word. Better yet, a member of our team will work with you one-on-one to help you personalize the script and apply it in your business. By the time the event is over, you’ll walk away with a complete script so you can go out and start making sales almost immediately.
  • Throughout the program, you’ll have the opportunity to attend “breakout sessions” led by members of our team. You’ll get to rub shoulders, go brain-to-brain, get your questions answered, and share stunning ideas with our team of in-house experts… each of whom are fully-trained in the King’s Rule framework and use it every day to bring in an average of $500,000 per year for our company.
  • Every week, we’ll be hosting interactive “hotseat panels” where each member of the group will get a chance to role play one-on-one with a member of our team. You’ll get my direct, hands-on feedback during this session. I’ll personally answer all of your questions and give you any direction or guidance you need. We also use these sessions to help you tweak and customize your script so it’s a perfect fit for your business.
  • After the six week program is over, you’ll also get two 20-minute “intensive care” consulting calls with me PERSONALLY, one-on-one. These are NOT part of the group workshop. These are just you and me. And you can use these at any time within the next 12 months. That way, if there’s anything you need my help with — but don’t want to share those issues during the group workshop — you’ll have me all to yourself.
  • Every week for an entire YEAR, you’ll also get access to the recordings of our weekly team meetings hosted on a private, password-protected membership site. You’ll be getting the same training our in-house team gets every week so you can see EXACTLY what’s working for us right now… and apply it in your business to close more high-ticket sales.
  • You’ll also get access to a pre-recorded library of real-world sales conversations so you can see EXACTLY what worked for us… and what didn’t. For the first time ever, you’ll get to see the little-known secrets we use to frame ourselves as the authority… psychological triggers we leverage to maintain control of the call… how we handle objections like Kings and Queens… we’re lifting the lid on it ALL. (And no, we won’t just be sharing examples of calls that turned into sales. We’ll be showing you the good, the bad AND the ugly. After all, business isn’t all sunshine and roses. We made a LOT of mistakes on our journey to 7 figures per month. We want to show you how to avoid the same mistakes we made so you can shortcut your learning curve and double your sales in record time.
  • You’ll also get access to a special bonus training where I’ll reveal the simple strategy we use at AmpiFire to hire and train new salespeople. If you already have some traction in your business and you’re looking to outsource your prospecting to a dedicated appointment setter so you can free up your time to focus solely on selling, then this is EXACTLY what you’ve been waiting for.

And that’s not all…

When you’re accepted into the King’s Inner Circle, in addition to the training (and after travel restrictions are lifted) you’ll also have the opportunity to attend…

A 2-Day, In-Person LIVE Workshop With Me At Our AmpiFire HQ In London, UK

We’ll work on delivery, getting past the gatekeeper, objection handling, closing techniques, and more. Each person will get individual attention from me and techniques tailored just for them. I’ll answer everyone’s questions so they can get to the next level.

During this time, we’ll also take you on an all-expenses-paid tour of London City Centre, host evening cocktail parties, dine at the finest restaurants, offer networking opportunities, and provide the environment YOU need to get inspired, recalibrated, and ready to end 2021 on a high.

(It’s not mandatory but you have a standing invitation to attend as soon as we’re permitted to do this.)

In other words, it is only for the people who joined the King’s Inner Circle. So we’ll be keeping everything “in the family.”

As you can see, I’ve left NOTHING out. You get all the training, tools and support you need to double, triple, or even quadruple your sales using the King’s Rule…

Including the hands-on coaching and mentorship from me and my team that ensures you WILL get to the finish line.

Together, these methods — and the hands-on coaching and mentorship from me and my team that ensures you WILL get to the finish line — are, according to one Fortune 500 CEO…

Worth A Minimum Of $25,000!

The question is, are YOU prepared to pay $25,000 for this event?

You should be.

Not only have several 8 and 9-figure companies ALREADY offered to pay that much for a fraction of this information, but you simply can’t put a price on these life-changing methods.

Think about this:

Who was the last client you got a “yes” from (if any)?

  • Did they treat you as the authority right from the start of the call?
  • Were you able to make the sale without even the least bit of resistance?
  • Did they turn out to be your “dream client?”

Probably not.

And that’s perfectly OK.

But let me ask you this:

What if you could magically hold the key to controlling conversations and ethically guide your ideal clients to the sale virtually every time?

How much would that be worth to you?

What if you knew IN ADVANCE that you were going to collect an average of $500 every single time you picked up the phone?

Exactly… most serious entrepreneurs would say you can’t put a price on that.

Because knowledge like this is infinitely more valuable than the stupid shit you buy on a daily basis.

In fact, scrap that…

Knowledge this powerful is more valuable than anything else you will have in your lifetime.

Why?

Because think about it:

When you’re 83 years old and sitting on the front porch in a rocking chair reflecting back on your life, what is going to be more important to you?

All those years you wasted trying (and failing) to figure out how to sell on your own?

OR…

The fact that you harnessed the power of authentic leadership to help ethically guide people towards solutions to their most painful problems?

That you were able to leverage your business success to travel the world, experience new cultures, and enjoy the kind of lifestyle most people can only dream of?

And that you were able to provide all the luxuries you and your family wanted… the most important luxury of all being the time you got to spend with them… without worrying about your job, punching a time clock, or getting treated like crap by your boss?

If that isn’t worth at least $25,000, then I honestly don’t know what is.

But, guess what…

You Don’t Have To Spend $25,000!

You see, we were originally planning to host this event in-person.

The idea was to invite you to our offices in London and spend an entire week together working on your business in a one-on-one setting.

But since we CAN’T do that because of the current pandemic…

And because the costs to host an in-person event like this would be more than what it’s costing us to deliver the program online…

We’re able to pass those significant cost savings along to you.

Which means your total investment to work directly with me and my team to double, triple or even quadruple your sales…

Get the same hands-on coaching, mentorship and training our in-house sales team gets, every week for an ENTIRE year….

PLUS attend a 2-day, closed-door, in-person workshop with me at our offices in London, UK…

Is just $9,997, or 3 easy payments of $3,299.

If that kind of figure makes you nervous, then The King’s Inner Circle is NOT for you.

You see, it’s important to have a large upfront fee when joining a group like this one.

The main reason for this, of course, exclusivity.

It guarantees that we will only attract a certain caliber of entrepreneur… and actively discourages people who won’t be a good fit.

You see, we’re not looking for a lot of people to join the King’s Inner Circle…

We’re looking for the RIGHT people.

That’s why…

You Must Complete A Thorough Application Process To Join The King’s Inner Circle...

Obviously, it’s important that all of our members share certain basic ideas…

And because we plan to meet up in-person later this year, it’s very important we limit membership to people who are positive, respectful of others, and will bring the right dynamic to the group.

Well over a dozen 7, 8 and even 9 figure companies have asked us to train their salespeople. And we’ve always refused.

So this is a truly limited invitation… something that’s never been offered before.

And since I’ll be investing so much time, energy and attention into each member of the King’s Inner Circle, there are currently only 24 7 spots available.

So you can’t put this off.

Right this very second, if you think this is right for you…

Here’s What You Need To Do Next

The first step is to apply for one of the last remaining spots still available in the King’s Inner Circle.

Here’s how to do that:

First, you’ll need to pay a refundable application deposit of $200.

That’s to weed out the time vampires, tire-kickers, and lookie-loos.

But I want you to know something important:

Your deposit is RISK-FREE. Because if you’re not accepted into the King’s Inner Circle, I’ll refund 100% of your deposit immediately.

As soon as you make your deposit, you’ll be redirected to an online application. Once there, you’ll need to answer a few questions about yourselves and your goals.

After I review your application, one of three things will happen:

  • 1. I’ll decide that it’s not a good fit for you… and I’ll politely let you know. I’ll also immediately refund your deposit.
  • 2. I’ll decide that you MIGHT be a good match… and I’ll have my assistant Christianne schedule you for a discovery call with me by Zoom.
  • 3. If your application indicates that you’re a great fit for this… or I personally know you and/or have worked with you in the past… I’ll send you an email letting you know that you’ve been accepted.

By the way, if you apply and are accepted, you agree you have access to the funds for the fee. If not, please do not apply as you’ll be wasting both our time.

Having said all that, there’s no time to dilly-dally. This is truly time-sensitive.

Once all 24 spots are filled, I’ll be shutting down registration for good. Which means if you miss out now, you could be missing out for a very long time. Possibly forever.

That’s why you need to click here and get your application in TODAY.

Oh, one last thing… and it’s important.

In this journey we call “life” NOTHING is guaranteed. Especially if you own a business.

That’s why…

Once You’re Accepted Into The King’s Inner Circle, There Are NO REFUNDS!

For a couple of very good reasons:

First of all, if you decide to quit when the going gets tough, I can’t get the time back that I invested in you.

And there’s nothing I value more than my time.

Because the fact is, these techniques have already made me more money than I could ever possibly spend. And since realizing this, it means my time is more valuable than ever. EXPONENTIALLY more valuable than any amount of money.

So there’s that.

Second, I think it’s pretty obvious I’ve done my best to repel the people I call SOCs (shiny object chasers).

Those are the opportunity-seeking addicts always looking for the magic “push-button” tactic that makes $100 bills rain down from the sky.

Look, I wish SOCs no ill fate.

But I want them as far away from me as possible. Because I only want to work with REAL entrepreneurs.

The serious, business-minded people who aren’t delusional about what it takes to succeed… and aren’t whiny quitters.

Remember, there are only 24 seats available for this amazing, one-time only LIVE event.

After the first 24 people are accepted, your only chance to learn from me personally will be GONE.

Honestly, I am expecting the last few remaining spots to sell out TODAY.

So if you are still reading this, it is probably too late.

Don’t waste another minute, click the button below to make sure:

Reserve Your Spot Now Before Someone Else Does

The bottom line is...

This Is Your Only Chance To Work Directly With Me And My Team To Double Your Sales Before It Disappears Forever

If you’re still reading this page, chances are “you blew it” and it’s already too late.

Hurry up and click the link below and pray you haven’t missed your window of opportunity yet.

There are no second chances here.

Once the first 24 applicants have been accepted, THAT’S IT.

Look, I went from green as a cucumber to over $30 million in sales and struggled to learn these techniques over the last 18 years.

You get to bypass the whole learning curve and go to the head of the class in just minutes.

If you don’t take advantage of this now, you WILL regret it.

So there’s only one thing left for you to say…

Yes Jay, I Want To Become A VIP Member Of The King’s Inner Circle

I look forward to working with you and meeting you in-person as soon as the travel ban is lifted.

Welcome to the big leagues,

Jay Cruiz
VP of Sales, AmpiFire

P.S. Not only are you going to be happy with the King’s Rule Inner Circle, your potential clients are also going to be thrilled with the changes you’ll undertake.

Because you’ll be ethically guiding them to a solution to their most pressing problem… without being aggressive, pushy, or refusing to take “no” for an answer.

Just knowing that only 24 people in the world are going to get hands-on mentorship, coaching and support from me and my team should have you reaching for this button right now…

Yes Jay, Please Reserve My Spot In The King’s Inner Circle

P.P.S. Read this one last testimonial only if you’ve decided NOT to invest:

“My name is Leonard Stanton and I have been involved in the optical profession for the last 30 years.

I first met Jay at a major optical exhibition in 2010. At the tender age of 23, I found Jay to be charming, affable and full of confidence.

During the exhibition, Jay took it upon himself to approach — unbeknown to him — a very large player in the industry.

He then introduced him to me, having already laid down the groundwork and praised the attributes of our company.

From there, the rest is history.

This potential customer, through Jay’s endeavour, ended up supplying us with branches throughout the country... and our business has continued to flourish as a result.

I have met with Jay several times in the last ten years and seen him grow in stature and I urge anyone who has the rare opportunity to learn from him directly to do so without hesitation.” — Leonard Stanton, Optical Industry Veteran

P.P.S. To sum this up, here’s everything you get as a VIP member of the King’s Inner Circle…

  • Six weeks of personalised coaching, mentorship and training directly from me and my team. We’ll cover everything from positioning, to setting the frame, to closing techniques… and walk you through ALL the steps you need to successfully implement the King’s Rule framework in YOUR business. ($20,000 Value)
  • The EXACT word-for-word script we use in-house at AmpiFire to close over $300,000 per month in high-ticket sales… including a step-by-step breakdown of the psychology behind every word. You’ll work one-on-one with a member of our team who will help you customize the script and apply it in your business. ($15,000 Value)
  • Regular “breakout sessions” led by members of our team. You’ll get to rub shoulders, go brain-to-brain, get your questions answered, and share stunning ideas with our team of in-house experts… each of whom are fully-trained in the King’s Rule framework and use it every day to bring in an average of $500,000 per year for our company. ($3,000 Value)
  • Weekly interactive “hotseat panels” where you will get a chance to role play one-on-one with a member of our team. You’ll get my direct, hands-on feedback during this session. I’ll personally answer all of your questions and give you any direction or guidance you need. ($6,000 Value)
  • Two 20-minute “intensive care” consulting calls with me PERSONALLY, one-on-one to use at any time within the next 12 months. These are NOT part of the group workshop. These are just you and me. ($3,000 Value)
  • Insider access to the recordings of our weekly, in-house sales team meetings hosted on a private, password-protected membership site. You’ll be getting the same training our in-house team gets every week so you can see EXACTLY what’s working for us right now… and apply it in your business to close more high-ticket sales. ($12,000 Value)
  • A pre-recorded library of real-world sales conversations so you can see EXACTLY what worked for us… and what didn’t. You’ll learn the little-known secrets we use to frame ourselves as the authority… subtle psychological triggers we pull to maintain control of the call… how we handle objections like Kings and Queens… we’re lifting the lid on it ALL. ($5,000 Value)
  • A special bonus training where I’ll teach you the simple strategy we use at AmpiFire to hire and train new salespeople. If you already have some traction in your business and you’re looking to outsource your prospecting to a dedicated appointment setter and free up your time to focus solely on selling, then this the training you’ve been waiting for. ($2,000 Value)
  • A 2-day, in-person LIVE workshop with me at our AmpiFire HQ in London, UK. We’ll work on delivery, getting past the gatekeeper, objection handling, closing techniques, and more. Each person will get individual attention from me and techniques tailored just for them. I’ll answer everyone’s questions so they can get to the next level. ($9,995 Value)
  • The Jay Cruiz VIP Experience normally reserved exclusively for our 7 and 8-figure JV partners. During this time, we’ll also take you on an all-expenses-paid tour of London City Centre, host evening cocktail parties, dine at the finest restaurants, offer networking opportunities, and provide the environment YOU need to get inspired, recalibrated, and ready to end 2021 on a high. ($3,000 Value)


TOTAL VALUE: $78,995+

But now time is almost up…

Click Here To Apply Now And Reserve Your Spot

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