compare-competition
November 15, 2025 Last Updated

Amp Competitor Comparison Tool [Free]: Brand Mentions, Traffic, Backlinks & Pages



Results

Enter your website and up to 9 competitor domains to instantly compare organic traffic performance and understand why certain sites dominate your market. This tool reveals the relationship between content volume, brand strength, and organic traffic – showing you exactly what it takes to compete.

Note: All metrics are estimates, but the relative patterns between sites accurately show who’s ahead and why.

Features

Organic Traffic
Shows monthly organic visitors from search engines and AI answers for each domain.
What it means: The actual prize – how many potential customers find each site through Google, Bing, and other search engines every month.

Domain Authority
Measures overall website strength on a 0-100 scale based on links to the site, is one approximate measure of brand strength.
What it means: Higher scores indicate search engines & AI answers like ChatGPT will more likely trust and prioritize this site. Low authority limits your ability to rank, regardless of content quality.

Backlinks Total
Total number of links pointing to each website from other sites.
What it means: More links, citations and mentions from other sites signal importance and relevance to search engines & LLMs.

Unique Domains
Number of different websites linking to each domain.
What it means: Getting mentioned by many different sites matters more than multiple mentions from few sites. Diversity equals authority.

Indexed Pages
How many pages search engines have discovered and stored for each site.
What it means: More indexed pages means more chances to rank for different searches. Can’t get traffic from content that doesn’t exist or is ignored.

Brand Mentions
How often each brand appears across the web in text.
What it means: Frequent mentions indicate market presence and brand recognition, which influences search rankings and trust. An important factor for showing in AI answers like ChatGPT.

Key Insights

High pages & High authority and High traffic
When competitors have massive content libraries and strong metrics, they’re executing properly because everything aligns. They will be able to get traffic even for more competitive topics.

High pages & High authority but Low traffic
Something’s broken – could be technical issues blocking search engines, poor content quality, or targeting wrong keywords. Opportunity to capture their potential traffic.

High authority & Low pages = Untapped potential
Strong brand metrics but limited content means they’re leaving traffic on the table. Opportunity to outpublish them.

Low authority & High pages & High traffic = Content goldmine
They’ve found profitable topics despite weak brand strength. Analyze their content strategy – these topics will likely perform even better for you if you have stronger authority, or may be easier to get traffic from low authority sites.

Similar authority & More pages = More traffic
When brand strength is equal, whoever publishes more content wins. This proves quantity matters when quality is consistent.

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