You know that feeling when you’re about to start writing your Amp campaign and you don’t know what to write? We know the feeling. The act of writing can see like a difficult at times. Sometimes the first few words take the longest, and sometimes it seems as though we are editing every third word.
That’s why we’ve created a new video training series to help you find your footing in the writing process. Watch our first video “News & Blog Writing Strategies” and discover:
- How to Make Your Writing More Engaging and Captivating;
- How To Amp Up Your Writing Speed Without Sacrificing Quality;
- How To Write A Story That Will Resonate With Your Target Audience;
- What Makes a Professionally-Written News Announcement And A Captivating Blog Post
How To Improve Your Press Release Writing Efficiency
The press release is a powerful marketing tool that can help you reach your target audience. It’s an easy way to get your name out there and establish credibility with potential customers who may not know much about you. However, before you start drafting your own press release, it’s important to know what to include in the release.
Here are our writing tips again. We hope they will help make your job easier.
- In order to write a press release, you need to understand the most important part: what is the press release announcement about?
- The press release content needs to be 300-350 words in length, which means you will need eight to ten paragraphs.
- The press releases need to follow a specific structure: they begin and end in a certain way.
The introductory paragraph should set the tone for the rest of the release and summarize what you’re announcing. The following paragraphs explains why your announcement matters and provide other essential information. You can fill in the remaining paragraphs with any ideas you have found during your research. If you have started with a strong opening, you can afford to discuss other topics later.
You can introduce any testimonials from customers, experts, or partners; explain what actions readers can take next (like downloading an app) with a call to action (e.g., visit our website). The last paragraph would be a brief conclusion that recaps what was announced.
Other Press Release Writing Approaches
Allow yourself to be guided by the press release format and not feel restricted by it.
Storytelling: When writing fiction, there are several simple concepts that are true of all stories. Every story has a beginning, middle, and end. A story is about a character or characters that have an adventure, struggle with some type of conflict, and eventually reach a resolution.
The introduction of your story should contain three key elements: the protagonist, a problem, and an inciting incident. The protagonist is the person in your story who is trying to resolve the problem. The problem keeps your reader engaged and interested in what is going to happen next. Inciting incidents are events that set the plot of your story into motion.
Every story begins with an intention and an obstacle on the path to resolving a conflict. The conflict in a press release is to provide a solution to a problem faced by the target audience.
Journalism: The inverted pyramid is a writing technique that journalists use to guide them through the news writing process.
This structural form is also known as “inverted triangle,” “Pyramid style,” and “news lead.” The most important information at the top of the article is kept near the top of the story, followed by details which are typically less important. Journalists will often use this format to give readers an overview of what’s happening in a news story before providing detail. In this way, journalists can provide a brief synopsis first and then add more information later on. Here’s how it works:
You want to start with the most important information about the product name, location, key actors. It is important for two reasons:
1) people have short attention spans and they read in a F/Z shape; which is the most efficient way for them to absorb information. This means that you should focus on headlines and top paragraphs rather than the body of the press release;
2) Google pays more attention to the words that appear at the top of the press release.
Many writers believe this style is best because it captures readers’ attention by saving the most exciting details for last. This makes your article more likely to be read all of the way through to the end. The inverted pyramid also helps you plan your story and save time on editing.
Here is a worksheet to help you implement the methods Mike mentioned that can help you speed up the writing process.
PS. Be sure to let us know what you found most interesting in the comments below.