When Phillip Whatley, one of the most active members of the AmpiFire community, saw Covid hit, he knew it was going to be a difficult time for local businesses. But he also saw an opportunity to grow his agency in the midst of the crisis.
He talked to local businesses about the importance of investing in content marketing and encouraged them to make the commitment.
“This past year has just been crazy for businesses as Covid hit. I would say 98% of the responses to my emails have been “We can’t right now.”, “Money is tight."I talk to other clients encouraging them to invest a little bit in content marketing, knowing that the turnout is going to help out."
He decided to try AmpiFire’s training and outreach approach, which taught him how to get his agency’s foot in the door with potential clients.
When he finally got into action, it didn’t take long before he landed his first client.
When Philip spoke with this friend about his agency’s services, he learned that this roofing contractor didn’t even have a Google My Business page!
It was just a name among thousands. And with so many businesses in town, Phillip knew that it would be hard to compete against other companies.
After just a short interview, the client was ready to start working together.
Getting this client was easier for him than he thought because he had already gained a high level of trust and credibility with AmpiFire through his training and interactions with other community members.
In fact, he was able to land two new clients within two weeks!
The roofing business is a major industry in the Dallas area, and Phillip knew that he had to give his an edge over their competition.
Phillip spent months focused on his first client, making sure they were fully satisfied with his work and that he had a good relationship with them before moving on.
He showed his client that he had already created a Google My Business page for the business, even before he started the Amp campaigns.
And after a few months of campaigns running on our platform, we saw that the roofing business had started to become visible online and has improved its exposure in its local area — turning the report from red (no visibility/ nowhere to be found on page 1) to green (the business has secured multiple rankings on page 1).
The snapshot reports above illustrate the business visibility before and after the campaigns. They also indicate the targeted areas and the services that the roofing contractor offers.
And here are some of the page 1 rankings that Amp campaigns secured for the roofing company for important keywords for the business relevant to the services it provides and the location it serves:
In this case study, we see an example of how content marketing can be used to improve a company’s visibility online in key target local areas.
A small company in a competitive industry needed help getting their name out there, and AmpiFire was able to provide the tools necessary for them to succeed.
The client ended up getting their entire website rebuilt and they are now experiencing growth like never before thanks to AmpiFire.
Phillip attributes their success largely to the business commitment to a strong content marketing strategy.
It continues to work with Phillip to improve their exposure in other larger areas as well, which will allow them to grow their business even further!
When we asked Phillip Whatley, how he felt about using AmpiFire for his business, he said that it was “a phenomenal work and money investment.”
We’ve worked with thousands of users over the years now, and their feedback is always the same: AmpiFire works.
We are confident that you will find our powerful content amplification engine unmatched to any other marketing solution on the market.
If you’re looking for a way to take your content to the next level, AmpiFire is an easy choice. We know you want your content marketing strategy to be effective, and we believe that this is the solution that will help you get there.