Car Dealership Marketing Strategy Example: Keyword Ideas & Content Plan Boost Organic Traffic by 76.7%

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An automobile dealership attracted 76.7% more website visitors without spending money on ads. How? By producing high-quality articles, blog posts, videos, audio ads, and infographics that focused on specific relevant keywords, and sharing them on popular websites over 16 months. They created one campaign per month to achieve this.

Auto Dealers Face Tough Competition in the Growing US Automotive Industry Worth $104.1B in 2023

The promoted car dealership is located 50 miles outside Oklahoma City. It offers new and used Subaru cars and SUVs, as well as services such as car financing, vehicle leasing, repair, maintenance, and replacement of genuine Subaru parts and accessories. 

With global vehicle sales projected to grow by 5.1% in 2023 and 3.3% in 2024, the car dealership needed a way to differentiate the company’s products and services. This was to ensure that they remain attractive and relevant to customers.

Additionally, with the total value of the US car and automobile manufacturing market projected to be $104.1 billion in 2023, it was crucial for car sellers to increase their online visibility and attract more customers to their website.

The Oklahoma Auto Dealer Increased Organic Traffic by 76.7%: From 250 to 22,000 Visitors with AmpiFire’s Content Plan

The auto dealer turned to AmpiFire’s content marketing services to attract more traffic to their website and increase their brand awareness.

The AmpiFire marketing campaigns promoted auto dealership business in various locations in Oklahoma, including Tulsa, Oklahoma City, Norman, Mustang, Moore, Midwest City, and Edmond. 

The campaigns targeted customers interested in purchasing or leasing a Subaru car or SUV. In addition, they targeted those in need of car repair, maintenance, or replacement parts.

By December 2022, the auto dealer's website had 3468 visitors/m, up 76.7% from July 2021 (1449 visitors/m).

As a result, the business saw a significant increase in the number of visitors who arrived at the website through organic search results on search engines such as Google. The increase was measured over time, from July 2021 to December 2022.

Semrush says the website had 1449 organic visitors per month in July 2021. 

By November 2022, organic visitors had increased by 76.7% to 2559 per month. And by December 2022, organic visitors had further increased to 3468 visitors per month.

Here is what our user Greg Melancon reported about the traffic he generated for the car dealership:

Consistency in content marketing is crucial for sustained success, as it builds trust with your audience and establishes your brand as a reliable source of information. 

However, it should be noted that that car dealership website traffic decreased from December 2022 onwards because they stopped doing AMP campaigns. This is because they sold out to another company.

AmpiFire’s Topical Authority & Media Approach Elevates the Car Dealership Business With Top Page 1 Rankings & Online Popularity Boost

AmpiFire uses the influence of big brands and media coverage to amplify a business’s brand voice and get it heard by a massive audience. This can result in more brand mentions and higher brand awareness.

Ampifire Distribution Graphic
AmpiFire is a content amplification platform that helps businesses increase their exposure and credibility by creating high-quality, well-researched content that can be shared across various channels, such as news websites, influential blogs, and podcasts.

The platform can make a brand look amazing and help it gain more traffic, exposure, and trustworthiness. 

AmpiFire also helps businesses rank higher on Google by leveraging authority media to heighten their visibility, increase their brand mentions and create social signals. These are some of the factors Google uses to determine a website’s relevance and authority.

As seen in this example, the Amp campaigns helped the automotive retailer rank higher on search engine results pages (SERPs) for relevant keywords such as "Hudiburg Subaru," "Oklahoma City," "new/used," "dealership," and "outback."

The campaigns’ titles overlapped with the keywords for which the promoted site ranked on page 1. This indicates the advertising or promotional activities undertaken by the dealership have successfully brought more attention to the dealership. 

This increased visibility resulted in more people knowing the dealership’s existence, its products and services, and its brand.

According to Greg Melancon, “web marketing is one of the hardest things to be able to prove: what you’re doing and the results of it, because nobody is saying, “Well, I’m getting great business off of it” because they don’t want to be paying for it.” 

However, this problem has been effectively solved by the AmpiFire platform and the comprehensive campaign distribution reports and analysis we provide.

By leveraging authority media to heighten brand visibility and social signals, AmpiFire can increase a business's brand mentions. This will improve its chances of ranking higher in Google's search results.

Here’s what Greg Melancon said about his experience using the Amp campaigns:

While many search engine optimizers focus on acquiring backlinks to improve rankings, we as content marketers understand that website traffic and user engagement are more crucial.

Although backlinks are an essential ranking factor, it’s the clicks from those links that matter.

At AmpiFire, we focus on generating clicks from backlinks rather than just acquiring them, And we do that at an affordable price for the promoted businesses:

By using various signals such as website traffic, user engagement, expertise, authority, and trustworthiness, Google determines whether a website is high quality and popular. This is illustrated in the AmpiFire effect diagram.

With AmpiFire’s content marketing services, the automotive retailer increased its online visibility and attracted more customers to its website. 

The campaigns helped the car dealership rank higher on SERPs for relevant keywords. It saw a significant increase in organic traffic, indicating that the campaigns were effective at reaching the dealership’s target audience.

How AmpiFire's Content Marketing Helps Local Businesses Attract More Customers in Competitive Markets

AmpiFire helps local businesses get more customers by producing and sharing high-quality, engaging, and informative content by selecting the right words, formats, and platforms.

Local businesses in different niches successfully use this strategy to become more popular online and increase their brand reputation. As a result they get rewarded with more traffic from Google and get more visitors to their physical locations.

If you’re looking to increase the visibility, reach, and overall reputation of your brand or business on the internet and make it easier for potential customers to find and engage with your business online, book an appointment with our team today. 

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