Furniture Ecom Store Marketing Strategy: 417.8% Increase in Organic Traffic & Example Content Keywords

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organic traffic increase furniture store, a Canadian-based e-commerce store that specializes in high-quality mattresses for unique bed sizes, was facing challenges in reaching a larger audience and increasing sales. 

By harnessing the power of AmpiFire’s content marketing and hyper-targeted traffic capabilities, this online store was able to establish trust, recognition, and generate high-ROI leads and sales, resulting in a 417.8% increase in traffic between August 2021 and December 2022. 

furniture store direct bed traffic

How To Stand Out in a $12 Billion Industry

The sleep industry is a highly competitive market with a projected annual growth rate of 2.79% and a market size of US$12.55 billion by 2023. 

As the market grows, so does the number of competitors, making it increasingly difficult for niche players like to stand out and attract new customers.

The challenge for was to find a way to grow its online presence and increase brand visibility, despite being up against larger and more established players in the market.

How AmpiFire's Content Strategy Fueled Growth for The Furniture Store with a 417% Boost in Traffic

By harnessing the power of AmpiFire’s content marketing and hyper-targeted traffic capabilities, this online store was able to establish trust, recognition, and generate high-ROI leads and sales.

From August 2021 to December 2022:

  • 35 Amp campaigns publishing hyper targeted content about their products were completed 
  • Traffic skyrocketed from 1470 visitors to 7609 visitors according to Ahrefs
  • Total keyword rankings increased from 705 to 1732
  • This resulted in a significant increase in sales

This phenomenal success, solidified by a single additional campaign in December 2022, serves as a testament to the impactful results that can be achieved through strategic content marketing, such as the approach described in the AmpiFire Effect.




The business saw a 417.8% increase in traffic between August 2021 (1470  visitors) to December, 2022 (7609 visitors). This remarkable success is a testament to the effectiveness of the content strategy.

Just 35 Amp Campaigns Increased Traffic 417% to 10,000 Visitors/mo in 14 Months

Leveraging the power of content marketing, partnered with AmpiFire to implement a comprehensive digital strategy to reach potential customers and increase online sales.

With AmpiFire’s versatile platform, the online mattress store was able to easily engage customers by delivering content in a variety of formats, including videos, audio, slideshows, articles, blogs, and infographics.




AmpiFire helps you get your message out to many different websites where people are looking for what you offer. AmpiFire turns your content into different formats, like videos, articles, and infographics, and share them on popular platforms.

AmpiFire’s comprehensive content marketing strategies help  business to take control of their online presence and tap into the power of hyper-targeted, high-converting traffic.

The Buyer Keywords That Transformed the Business

By the end of December 2022, had launched 34 successful campaigns that focused on promoting their Canadian-made products, including RV mattresses, 3/4 mattresses, super single mattresses, short queen mattresses, and RV king size mattresses. 

These campaigns aimed to educate customers on the different types of mattresses and their benefits, helping customers make informed decisions.


Publishing articles, videos, infographics, news announcements and audio ads topics like “RV mattress Canada”, “3/4 mattress Canada”, “super single mattress”, “short queen mattress Canada”, and “RV king size mattress Canada” all over the web, DirectBed was able to drastically increase its traffic and sales.

This success was achieved through the implementation of an effective keyword selection approach for the headlines that helps businesses attract traffic and build brand awareness. 

Little-Known Local Online Store Gets National Coverage & Sales Using AmpiFire. What’s The Secret?

Establishing authority and earning the trust of your audience are crucial components of business success. One of the most impactful ways to achieve these objectives is by delivering valuable, informative content that addresses the pain points and needs of your target audience.

By consistently publishing high-quality content on a variety of platforms, you can position yourself as a go-to source for information and drive more targeted traffic to your website.

Join the ranks of businesses experiencing online success and growth by booking an appointment with our team today.

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