When Julian Thornton, started working with the client, there were only 561 organic visitors (cumulative for 2021) to the client’s Shopify store for a lung cleansing device. “So absolutely non-existent traffic,” says Julian.
The market for these devices is huge… in fact, it’s set to reach $51.6 billion in 2027 as these devices are essential for many people. Approximately 100-200 million dollars are spent annually on these specific devices.
Besides, there is a lot of competition around this medical device, regardless of what it may be called (a lung cleaner), what it does (clean the lungs), or the problem it solves (mucus filled lungs).
As part of Julian’s efforts to improve his client’s online visibility and generate more leads, he decided to test the AmpiFire campaigns.
The video from the first Amp campaign for the Shopify store went live on August 22nd, 2021 while the news article went live on September 8th, allowing Julian time to measure results before releasing any more content.
Here, the promoted business is in direct competition with Amazon, which is a pretty tough competitor.
By the end of August 2021, the Shopify store had increased their traffic from 1500 or 1600 organic visitors per month to over 7,000 unique organic visitors per month! That’s more than four times what the store was getting before they partnered with Julian and AmpiFire.
As the graph shows, the Amps generated impressive growth in organic traffic.
The Ahrefs graph shows an estimate of the organic traffic growth throughout the course of his campaign, but you can see that this is an underestimate because by October, they’d already got to 10,000 visitors a month organic traffic, as per Julian’s Facebook post.
Julian Thornton’s client was getting a huge spread across the web and was becoming a pretty well-known brand in their industry – “they’re in the top 10% of that particular market,” says Julian.
What is more, the Amp campaigns got the product featured in a story that was picked up by major news organizations and a niche news site.
This eventually led to this client converting more sales (51% increase!) as they became more visible to potential customers.
If you’re going to compete against some of the largest online eCom players, it’s time that you consider taking your content marketing to the next level with AmpiFire. Proper planning and execution with our content specialists will only increase the chances for success; without good content, and great distribution of that content, your results will be lacklustre.
AmpiFire ranks your product above competition and turbocharges your visibility online, where it’s easier for leads to reach you. By increasing your organic traffic through our content amplification engine, while keeping the cost low, we give you the best of both worlds.
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