Directbed.ca, a Canadian-based e-commerce store that specializes in high-quality mattresses for unique bed sizes, was facing challenges in reaching a larger audience and increasing sales.
By harnessing the power of AmpiFire’s content marketing and hyper-targeted traffic capabilities, this online store was able to establish trust, recognition, and generate high-ROI leads and sales, resulting in a 417.8% increase in traffic between August 2021 and December 2022.
The sleep industry is a highly competitive market with a projected annual growth rate of 2.79% and a market size of US$12.55 billion by 2023.
As the market grows, so does the number of competitors, making it increasingly difficult for niche players like Directbed.ca to stand out and attract new customers.
The challenge for Directbed.ca was to find a way to grow its online presence and increase brand visibility, despite being up against larger and more established players in the market.
By harnessing the power of AmpiFire’s content marketing and hyper-targeted traffic capabilities, this online store was able to establish trust, recognition, and generate high-ROI leads and sales.
From August 2021 to December 2022:
This phenomenal success, solidified by a single additional campaign in December 2022, serves as a testament to the impactful results that can be achieved through strategic content marketing, such as the approach described in the AmpiFire Effect.
Leveraging the power of content marketing, Directbed.ca partnered with AmpiFire to implement a comprehensive digital strategy to reach potential customers and increase online sales.
With AmpiFire’s versatile platform, the online mattress store was able to easily engage customers by delivering content in a variety of formats, including videos, audio, slideshows, articles, blogs, and infographics.
AmpiFire’s comprehensive content marketing strategies help business to take control of their online presence and tap into the power of hyper-targeted, high-converting traffic.
By the end of December 2022, Directbed.ca had launched 34 successful campaigns that focused on promoting their Canadian-made products, including RV mattresses, 3/4 mattresses, super single mattresses, short queen mattresses, and RV king size mattresses.
These campaigns aimed to educate customers on the different types of mattresses and their benefits, helping customers make informed decisions.
This success was achieved through the implementation of an effective keyword selection approach for the headlines that helps businesses attract traffic and build brand awareness.
Establishing authority and earning the trust of your audience are crucial components of business success. One of the most impactful ways to achieve these objectives is by delivering valuable, informative content that addresses the pain points and needs of your target audience.
By consistently publishing high-quality content on a variety of platforms, you can position yourself as a go-to source for information and drive more targeted traffic to your website.
Join the ranks of businesses experiencing online success and growth by booking an appointment with our team today.
