Key Takeaways
- Facebook and X/Twitter no longer have a direct way to link accounts; you need third-party tools to auto-post between them.
- Cross-posting saves you time and helps you reach different audiences on each platform without posting manually twice.
- Social media management tools like Buffer, Hootsuite, and Circleboom make it easy to post to both platforms at once.
- Free options exist but often have limitations; paid tools offer more features and posting flexibility.
- AmpiFire automatically distributes your content across both Facebook and X along with hundreds of other platforms, saving you from managing multiple tools.
Why Auto Post Between Facebook & X
Reach Different Audiences on Each Platform
Your Facebook friends might not follow you on X, and your X followers might not use Facebook. These platforms attract different types of people who use social media in different ways.
Facebook users often prefer longer posts with photos and personal updates. X users like quick, snappy messages and breaking news. When you post to both platforms, you’re making sure everyone sees your content, no matter where they spend their time online.
Save Time by Posting Once
Creating good social media content takes effort. You think about what to say, choose the right image, and write something engaging. Why do all that work twice?
Auto-posting means you create your content once and it appears on both platforms automatically. Instead of logging into Facebook, posting, then logging into X and posting again, you do it all in one step.
Keep Both Accounts Active and Consistent
Social media algorithms reward accounts that post regularly. If you only focus on one platform, your other account sits empty and your followers forget about you.
Auto-posting keeps both accounts active without any extra work. Your followers on both platforms stay engaged and see that you’re present and posting consistently.
How AmpiFire Works:
- Research & Target: Find high-demand topics your buyers search for
- Create & Repurpose: AmpiFire’s AmpCastAI generates news articles, blogs, videos, podcasts, infographics, slideshows, and social posts
- Distribute & Amplify: Auto-publish to 300+ sites including Google News, YouTube, Spotify, and major news networks
Get more traffic from people who want to buy your stuff, and powerful “As Seen On” trust badges for your site.
Do It Yourself (with AI), Done For You Content, & 100% Managed Organic Growth options available.
Grow Your Free Traffic From Everywhere
5 Methods to Auto Post Between Facebook & X
Method 1: Use Social Media Management Tools
Social media management tools are apps designed specifically for posting to multiple platforms at once. The most popular ones are Buffer and Hootsuite.
Buffer lets you connect up to three social media accounts for free. You write your post once, select which accounts should receive it, and Buffer handles the rest. You can also schedule posts to go out at specific times. The free version has limitations, but paid plans start at reasonable prices and give you more features.
Hootsuite works similarly. Their free plan supports up to three social profiles. You can create posts, schedule them, and monitor all your accounts from one dashboard. Hootsuite also shows you analytics so you can see how your posts perform on each platform.
Both tools let you customize posts for each platform. This is important because X has a character limit while Facebook doesn’t. You might want to write a longer message for Facebook and a shorter one for X, even though you’re posting them at the same time.

Method 2: Use Circleboom for Cross-Platform Posting
Circleboom is a social media tool that specializes in cross-posting between platforms. It works as an official partner with X, which means it’s safe and reliable.
Here’s how it works: You connect your Facebook and X accounts to Circleboom. Then you create your post using their editor. Circleboom even includes helpful features like AI-generated captions, built-in Canva for designing images, and access to free photos from Unsplash.
When you’re ready to post, you select both Facebook and X, and Circleboom publishes to both platforms simultaneously. You can post immediately or schedule it for later. The tool also lets you customize each post separately if the platforms need different formatting or text length.
Method 3: Use IFTTT Applets
IFTTT (which stands for “If This Then That”) is an automation service that connects different apps and services. It uses “applets,” small automated workflows that perform specific tasks.
IFTTT has applets specifically designed for cross-posting between Facebook and X. For example, one applet automatically posts a tweet every time you upload a photo to Facebook. Another applet shares your Facebook status updates as tweets.
The basic IFTTT service is free, but some advanced features require a Pro subscription. Setting up applets is straightforward. You find the applet you want, click to activate it, and give IFTTT permission to access your Facebook and X accounts.
One thing to note: IFTTT applets are more limited than full social media management tools. They work best for simple, automatic sharing rather than complex scheduling or customization.

Method 4: Use WordPress Plugins (If You Have a WordPress Site)
If you run a WordPress website, you can use plugins to automatically share your blog posts to both Facebook and X when you hit publish.
WordPress to Buffer is a popular plugin that connects your WordPress site to your Buffer account. Every time you publish or update a post, the plugin automatically sends it to Buffer, which then shares it to your connected social media accounts including Facebook and X.
Uncanny Automator is another powerful WordPress plugin. It lets you create custom automation recipes. For example, you can set up a rule that says “When I publish a new post, share it to Facebook and X.” You have full control over what gets shared and when.
These plugins save bloggers and content creators tons of time. You write your article once, and it automatically promotes itself on social media without any manual work.
Method 5: Automate Everything with AmpiFire
All the methods above require you to set up accounts, learn new tools, and manage multiple platforms manually. What if there was a simpler way?
AmpiFire takes content automation to the next level. Instead of just posting to Facebook and X, AmpiFire distributes your content across over 300 high-authority platforms automatically.
You create your content once, regardless if it’s a blog post, article, or update. AmpiFire’s technology automatically transforms it into multiple formats optimized for different platforms. Then it distributes everything across its massive network, including Facebook, X, news sites, blogs, and industry publications.
The difference is that you’re not managing individual connections to Facebook and X, and you’re not scheduling posts or customizing content for each platform. AmpiFire handles everything automatically while dramatically expanding your reach beyond just two platforms.
Transform Your Social Media Distribution with AmpiFire’s Automation

Managing social media cross-posting manually is tedious. Even with tools like Buffer or Hootsuite, you still need to create accounts, schedule posts, customize content for each platform, and monitor everything yourself.
AmpiFire eliminates all that work. Our platform automatically converts your content into seven optimized formats: news articles, blog posts, slideshows, infographics, podcasts, social media posts, and video clips.
Each format is specifically designed for the platforms where it will appear. Your Facebook posts look natural for Facebook. Your X posts are optimized for X’s audience and character limits. Everything happens automatically.
Then AmpiFire distributes all these formats across our network of over 300 high-authority platforms. Your content appears on Facebook, X, major news sites, industry blogs, and publications without any manual work from you.
Instead of spending hours each week managing cross-posting tools and social media accounts, you can focus on creating great content. Let AmpiFire handle the distribution, optimization, and formatting automatically.
Frequently Asked Questions (FAQ)
Can I link Facebook and X directly without third-party tools?
No, Facebook and X removed the direct linking feature. Until around 2018, you could connect your accounts through Facebook’s settings and automatically share posts between them. Both companies disabled this feature, so now you must use third-party tools to auto-post between the platforms.
Are there free tools for auto-posting between Facebook and X?
Yes, several free options exist. Buffer offers a free plan for up to three social media accounts. Hootsuite also has a free tier. IFTTT provides free applets for basic automation. However, free plans usually have limitations like fewer posts per month, limited scheduling options, or basic features only. Paid plans offer more flexibility and advanced features.
Will my posts look the same on both platforms when I cross-post?
Not always. X has a character limit while Facebook doesn’t. Most cross-posting tools let you customize each post separately so you can adjust the length or wording for each platform. Some tools automatically truncate longer messages for X and add a link back to the full post. The best practice is to customize your content for each platform’s audience and format.
How often should I cross-post to Facebook and X?
Post as often as you have valuable content to share. The key is consistency rather than frequency. Posting once a day is better than posting ten times one day and nothing for a week. Pay attention to when your audience is most active on each platform. Facebook and X have different peak usage times, so scheduling tools that let you post at optimal times for each platform work best.
Is AmpiFire better than manual cross-posting tools like Buffer or Hootsuite?
AmpiFire serves a different purpose. Tools like Buffer and Hootsuite require you to manually create and schedule posts, then they distribute them to your connected accounts. AmpiFire automatically converts your content into multiple formats, optimizes it for different platforms, and distributes it across hundreds of sites beyond just Facebook and X. If you want to manually control each post, use Buffer or Hootsuite. If you want complete automation with much wider distribution, AmpiFire is the better choice.
Author
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CEO and Co-Founder at AmpiFire. Book a call with the team by clicking the link below.
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