What’s the first thing that pops up after you read a news article title? The summary, of course. It’s more often than not the first impression of your news article and determines if people will keep reading or move on to the next story. As such, you need to nail the news summary to make sure it attracts more visitors to your site. In this blog post, we will talk about why this is important and how you can succeed with making the most out of it.
News is a key driver of search engine results. It’s arguably even more important than your website; after all, it’s the first thing potential customers see when they search for your business on Google or Yahoo.
If you don’t have an article that comes up in the first few pages of search results, you’re probably losing potential customers.