Key Takeaways
- Moosend delivers an all-in-one email marketing solution that combines email campaigns, automation, landing pages, forms, AI tools, and analytics in a single, easy-to-use platform.
- Its automation features stand out for value, offering pre-built workflows such as welcome sequences and cart abandonment, even on lower-cost plans.
- Pricing is highly competitive, with a generous 30-day free trial and paid plans starting at a budget-friendly rate while still including advanced features.
- User reviews consistently highlight ease of use and responsive support, making Moosend a reliable option for teams without deep technical expertise.
- Overall, Moosend is worth it for small- to medium-sized businesses, e-commerce stores, and content creators who want professional email marketing tools at budget-friendly prices, especially those seeking strong automation features without a steep learning curve.
What is Moosend?
Moosend is an email marketing and marketing automation platform designed to help businesses send professional email campaigns, automate their marketing tasks, and grow their audience. The platform makes it easy for anyone to create beautiful emails, set up automated workflows, and track results without needing technical expertise.
The company serves over 100,000 businesses worldwide, from small startups to major brands such as Vogue, Domino’s, WWF, and CareerBuilder. Moosend focuses on making email marketing simple and affordable while still providing powerful features that larger platforms offer.
What sets Moosend apart is its combination of ease of use and comprehensive features. The platform includes everything you need for email marketing in one place: a drag-and-drop email editor, automation workflows, landing pages, subscription forms, audience management tools, and detailed analytics.
This means you do not need to buy separate tools or switch between different platforms to run your email marketing campaigns.
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Core Features of Moosend
Moosend’s email editor lets you create professional-looking emails without any coding knowledge. The drag-and-drop builder makes it simple to add text, images, buttons, and other elements exactly where you want them.
The platform offers over 130 professionally designed email templates across categories such as promotions, newsletters, and seasonal campaigns. You can customize any template with your brand colors, logo, and content, or build emails from scratch. The A/B testing feature lets you test different subject lines or content to see which version performs better.
Marketing Automation
The automation feature is one of Moosend’s strongest tools. It lets you set up email sequences that run automatically based on specific triggers. When someone signs up for your newsletter, they automatically receive a welcome email. When a customer abandons their shopping cart, they get a reminder to complete their purchase.
Moosend provides pre-built automation recipes that you can activate with just a few clicks. These include welcome series, cart abandonment reminders, birthday emails, loyalty sequences, and win-back campaigns for inactive customers. The visual workflow builder shows your automation as a flowchart, making it easy to understand and customize.
Growth Tools: Landing Pages & Subscription Forms
Moosend includes tools to help you grow your email list. The landing page builder lets you create standalone web pages for campaigns or lead generation using drag-and-drop templates. Subscription forms help you collect email addresses from website visitors through pop-ups, embedded forms, floating bars, and full-page forms.
All forms and landing pages connect directly to your email lists, so new subscribers are added automatically. You can track performance with built-in analytics showing views and signups.
Audience Management & Segmentation
Moosend helps you organize your contacts and send more targeted messages. The segmentation feature lets you divide your email list into smaller groups based on subscriber behavior, purchase history, location, or engagement level. This targeting helps you send more relevant messages that subscribers actually want to receive.
The platform also includes tags and custom fields to store additional information about your contacts, enabling you to personalize your emails and create more precise segments.
Moosend AI
Moosend includes artificial intelligence features to help you create better content faster. The AI Writer generates email copy, subject lines, and content ideas based on your prompts.
For e-commerce businesses, AI-powered product recommendations analyze customer behavior and automatically suggest products each subscriber is likely to buy. Audience Discovery automatically creates smart segments based on customer behavior patterns.
Reporting & Analytics
Moosend provides detailed reports showing how your campaigns perform. The dashboard displays key metrics like open rates, click-through rates, bounces, and unsubscribes in real time. Email heatmaps reveal which parts of your emails get the most clicks.
Geography and device reports show where your subscribers are located and what devices they use. Google Analytics integration lets you track subscriber behavior on your website after they click through from your emails.
Integrations
Moosend connects with over 80 platforms and tools, including WordPress, WooCommerce, Salesforce, Magento, and Zapier. The Zapier integration opens up connections to thousands of additional apps.
For developers, Moosend offers an API for custom integrations and an SMTP server for transactional emails on appropriate plans.
Who is Moosend For?
Small Businesses & Startups benefit from Moosend’s affordable pricing and easy setup. You do not need a marketing team or technical skills to create professional campaigns. The 30-day free trial lets you test all features before committing, and the Pro plan starts at just $9/month.
E-commerce Stores find Moosend valuable for its automation capabilities and e-commerce integrations. Cart abandonment emails help recover lost sales, while product recommendation features suggest relevant items based on customer behavior. Integrations with WooCommerce and Magento automatically sync store data.
Marketing Agencies appreciate the team collaboration features and affordable per-client pricing. The Enterprise plan includes dedicated account managers and priority support for managing high-volume campaigns.
Content Creators & Bloggers use Moosend to build relationships with their audience through newsletters and automated content sequences.
Moosend Pricing
Free Trial gives you 30 days to explore the platform with no credit card required. You get access to core features, including the email builder, templates, AI Writer, automations, and segmentation with unlimited sends for up to 1,000 contacts.
Pro Plan starts at $9/month for 500 contacts (or $7/month with annual billing). This plan includes unlimited email campaigns and sends, email marketing automation, landing pages, subscription forms, and SMTP server access. It does not include transactional emails, SSO & SAML, or a dedicated account manager.
Moosend+ is a custom plan including all Pro features plus enterprise add-ons of your choice: transactional emails, dedicated IPs, hosted files, custom reports, SSO & SAML, audience discovery, and additional team members. Companies like WWF, Vogue, and CareerBuilder use this tier.
Enterprise Plan provides all features with custom pricing. This tier includes a dedicated account manager, priority support, additional team members, SSO & SAML, and deliverability and strategy optimization.
Pay-As-You-Go Credits offer an alternative for occasional senders, starting at $350 for 350,000 email credits that never expire.
*Pricing may be subject to change. For the most up-to-date information, please check the official Moosend website.
User Reviews
Moosend receives consistently positive feedback across major review platforms. On G2, the platform holds a 4.7 out of 5-star rating based on 720+ reviews. Capterra users rate it 4.6 out of 5 stars from 195 reviews.
Users frequently praise the platform’s ease of navigation. Many reviewers mention quickly launching their first campaigns and automation workflows, even without prior marketing experience. The drag-and-drop interface receives particular appreciation for making email creation intuitive and straightforward.
Customer support stands out as a significant strength. Reviewers consistently mention fast response times through live chat, with some reporting getting help within five to ten minutes. One G2 reviewer noted getting live online chat support and a scheduled onboarding call, calling the customer service outstanding.
The affordability factor appears in many positive reviews. Users comparing Moosend to competitors like Mailchimp note that Moosend offers similar features at a lower price point. Small businesses particularly appreciate that advanced features like automation and segmentation are available even on the basic paid plan.
However, some users point out areas for improvement. A few reviewers mention that the email editor can feel limited when creating complex layouts. Others note that the 80+ integrations, while sufficient for many users, fall short compared to competitors offering 160 or more native connections. Some Trustpilot reviews mention stricter account verification processes due to Moosend’s active anti-spam enforcement.
Final Verdict
Moosend is a solid choice for businesses seeking affordable, user-friendly email marketing software. The platform delivers professional-grade features at prices that work for small businesses and startups, while still offering scalability for growing companies.
The automation capabilities are a standout strength. Pre-built workflows let you launch welcome series, cart abandonment sequences, and customer win-back campaigns in minutes without technical knowledge.
For businesses just starting with email marketing, the 30-day free trial provides plenty of time to explore all features. The Pro plan at $9/month (or $7/month annually) offers excellent value with unlimited sends, automation, landing pages, and forms included.
Moosend works best for small to medium-sized businesses, e-commerce stores, and content creators seeking an affordable yet capable solution. If you want professional email marketing tools without the premium price tag, Moosend delivers solid performance with an interface that anyone can learn quickly.
Frequently Asked Questions (FAQs)
Is Moosend suitable for beginners with no email marketing experience?
Yes, Moosend is designed for users without technical skills. The platform provides a drag-and-drop email editor, 130+ ready-made templates, and pre-built automation workflows that you can launch with just a few clicks.
Video tutorials and a knowledge base guide you through setup, and live chat support is available if you get stuck. Many users report creating their first campaigns within minutes of signing up.
Does Moosend offer a free plan or free trial?
Moosend offers a 30-day free trial with no credit card required. During the trial, you can access core features including the email builder, templates, AI Writer, automations, segmentation, and landing page design with unlimited sends for up to 1,000 contacts.
After the trial ends, you need to upgrade to a paid plan or purchase email credits to continue using the platform.
Can I send transactional emails with Moosend?
Yes, but transactional emails are not included in the Pro plan. You need either the Moosend+ plan (where transactional emails are an add-on) or the Enterprise plan to access this feature.
Moosend supports transactional emails via SMTP and API, allowing you to send order confirmations, password resets, shipping notifications, and other triggered messages. The platform includes a drag-and-drop editor and templates for creating transactional email designs.
What integrations does Moosend support?
Moosend offers over 80 native integrations with popular platforms, including WordPress, WooCommerce, Salesforce, Magento, and more. The platform also integrates with Zapier, which connects Moosend to thousands of additional apps.
For developers, Moosend provides API access for custom integrations. While the integration library is smaller than some competitors, it covers the most commonly used e-commerce, CRM, and marketing tools.
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