Do you feel like you’re speaking a different language when your team starts talking about content marketing, keyword research, and SEO? It’s not your imagination.
Content marketing, SEO, and keyword research are all phrases that belong to distinct fields of digital marketing. However, they are so interconnected that it can be tough to keep track of everything you need to know as a marketer. There is a lot of information available on the Internet about how content marketing and keyword research work together. But what you might not know is why keyword selection plays such an important role in content marketing.
Think of keywords as the gatekeepers to your content marketing efforts. If they don’t let you in, you can’t reach your audience. But if they let you in, there’s a good chance your content will be seen by people who are interested in what you have to say.
Once you know your audience and business goals, identifying relevant keywords becomes easier.
If your keyword is too broad and general, not many people will be searching for it. In that case, it won’t bring many visitors to your site.
On the other hand, if it’s too specific or unique, not many people will be looking for it either. Check out our infographic outlining what you need to consider when choosing keywords for your Amp campaigns.
Selecting good keywords for content marketing is essential to building a successful strategy. If you aren’t sure where to start with keyword research, don’t worry!
We don’t use keyword tools but follow our own Iceberg Method which has allowed us and our students to find the best, lowest competitions opportunities laying untouched and invisible beneath the surface. I used my content Iceberg method to generate 117,660 free ultra-targeted visitors worth $594,183 with just 49 articles.
This is the simplest method ANYONE can do to start getting traffic in ANY niche.
Discover how you can use our content “Iceberg” strategy for revealing untapped low competition buyer traffic keywords in ANY niche by booking a free call with our team.