Key Takeaways
- Distributing infographics across multiple platforms can increase your content’s reach compared to single-channel distribution.
- Email marketing remains one of the most effective distribution channels for visual content.
- Content partnerships and guest posting can expose your infographics to established, relevant audiences without additional ad spend.
- Optimizing infographics for each social platform’s specific dimensions and requirements significantly improves engagement.
- Providing embed codes increases the likelihood of backlinks, boosting your performance while expanding distribution.
- AmpiFire’s AmpCast platform automatically converts your infographics to 7 different content formats and distributes them across 300+ sites to maximize visual content reach.
Why Infographics Need Strategic Distribution
Infographics condense complex information into digestible, shareable visuals that capture attention in our fast-paced digital world. They’re powerful communication tools, but without proper distribution, they’re like billboards in an empty desert—brilliantly designed but seen by no one.
Content Visibility Challenges
The digital industry is increasingly crowded, with millions of content pieces published daily. To stand out, you need quality and strategic promotion. Your infographic competes not only with other infographics but with videos, blogs, podcasts, and social media posts. The algorithms on most platforms further complicate visibility, often requiring initial engagement to gain broader distribution.
This competitive environment means simply posting your infographic once on your blog won’t generate significant impact. You need a multi-channel approach to get more eyeballs on your infographic from your target audience.
How AmpiFire Works:
- Research & Target: Find high-demand topics your buyers search for
- Create & Repurpose: AmpiFire’s AmpCastAI generates news articles, blogs, videos, podcasts, infographics, slideshows, and social posts
- Distribute & Amplify: Auto-publish to 300+ sites including Google News, YouTube, Spotify, and major news networks
Get more traffic from people who want to buy your stuff, and powerful “As Seen On” trust badges for your site.
Do It Yourself (with AI), Done For You Content, & 100% Managed Organic Growth options available.
Grow Your Free Traffic From Everywhere
5 Best Ways to Distribute Your Infographics
1. Social Media Platforms
When distributing infographics on social media, remember, each platform has unique advantages and requires specific approaches for maximum engagement. Here are the best strategies to adopt when sharing your infographics via social media.
Platform-Specific Sizing
Resizing and reformatting infographics for each platform significantly improves performance. Rather than uploading the same file everywhere, create platform-specific versions to maximize impact.
Platform Sizing Guide for Infographics
- Pinterest: 1000×1500 px (2:3 ratio), vertical orientation
- Instagram: 1080×1080 px (1:1 ratio) for feed, 1080×1920 px for Stories
- Twitter: 1200×675 px for timeline preview images
- Facebook: 1200×628 px for optimal News Feed display
- LinkedIn: 1104×736 px for company updates
For platforms with limited display capabilities like Twitter or Instagram, we recommend creating teaser versions that highlight key points while linking to the full infographic. This approach maintains visual appeal while driving traffic to your website.
Caption Optimization
The text accompanying your infographic significantly impacts engagement and click-through rates. Effective captions combine curiosity-generating hooks with clear value propositions.
Asking questions, sharing surprising statistics, or creating knowledge gaps drives higher engagement than simple descriptive text.
Timing Your Posts
Strategic timing dramatically affects your infographic’s performance. Optimal posting times vary by platform:
- LinkedIn performs best on weekday mornings
- Pinterest sees peak engagement on weekends
- Instagram engagement peaks during evening commute hours
By scheduling platform-specific posts for these optimal windows, you can increase visibility without changing your content.
2. Email Marketing Integration
Email remains one of the most effective channels for infographic distribution, with average open rates of 42.35% across industries. Unlike social media where algorithms limit reach, email gives you direct access to your audience.
Here are some ways to incorporate infographics into your email marketing strategy.
Newsletter Features
Your regular newsletters provide perfect opportunities to showcase new infographics. Rather than treating the infographic as an attachment or afterthought, make it the centerpiece of dedicated emails.
Begin with a compelling subject line that references the visual nature of the content (e.g., “Visualized: 5 Surprising Stats About Content Marketing”). In the email body, include a brief introduction explaining the infographic’s value before displaying the visual content.
For complex or lengthy infographics, consider featuring just a compelling section in the email while linking to the full version. This approach combines the attention-grabbing power of visuals with the traffic-driving goal of getting subscribers to your website.
Clickable Thumbnails
Email clients handle images differently, and large infographics may display poorly or trigger spam filters. The most effective approach is using an optimized thumbnail version of your infographic that links to the full version on your website.
This technique improves deliverability while still showcasing your visual content’s appeal. We recommend using a 600px wide version with the most compelling section visible in the preview pane.
Segmented Campaigns
Not every infographic will resonate with your entire email list. By segmenting your audience based on interests, industry, or previous engagement, you can deliver infographics to the subscribers most likely to find them valuable.
3. Content Partnerships
When you collaborate with complementary brands, influencers, or industry publications, you gain access to pre-qualified audiences interested in your topic.
The key to successful partnerships is finding collaborators whose audiences align with your target market without being direct competitors. This can be done in various ways including:
Guest Posting
Contributing guest posts that incorporate your infographics to relevant industry blogs and publications remains one of the most effective distribution strategies.
This gives your infographic some solid context that makes it way more valuable while getting it in front of people who are already engaged. When you’re writing guest posts, focus on actually helping people instead of just promoting yourself. Your infographic should back up your insights, not just be a fancy ad for your brand.
Industry Publications
Industry publications and news sites are constantly seeking high-quality visual content to enhance their articles. Many publications welcome infographic submissions with accompanying analysis.
Before pitching, study each publication’s content style and audience to customize your approach. Offering exclusive data or insights significantly increases acceptance rates.
Co-creation Opportunities
Partnering with complementary brands to co-create infographics creates built-in distribution advantages. When multiple organizations contribute to and share the same visual content, you automatically multiply your reach.
When approaching potential co-creation partners, focus on the mutual benefits and audience value rather than pure marketing objectives. The most successful collaborations emerge from genuine interest in creating exceptional content rather than promotional agendas.
4. Specialized Directories
Quality submissions to infographic directories can generate a steady stream of traffic for months or even years after initial publication. Focus on directories with engaged user bases and good domain authority like:
Visual.ly
Visual.ly remains one of the premier platforms for infographic discovery and sharing. This community-driven marketplace showcases infographics across numerous categories and connects creators with potential clients.
When submitting to Visual.ly, create compelling titles and descriptions that incorporate relevant keywords without sacrificing readability. The platform’s tagging system is particularly important—so, use specific tags that accurately represent your content’s topic to improve discoverability.
Pinterest functions essentially as a visual search engine, making it ideal for infographic distribution. Create multiple pins for each infographic, highlighting different sections or insights to maximize discovery opportunities.
To optimize Pinterest distribution, create boards specifically for your infographics and categorize them by topic. Use keyword-rich descriptions and use Pinterest’s rich pin functionality to enhance visibility.
SlideShare
Converting your infographics into SlideShare presentations creates additional distribution opportunities. Break your infographic into logical sections and create individual slides for each component.
This format works particularly well for data-heavy infographics that benefit from sequential presentation.
5. Website Optimization
Proper optimization of your website ensures visitors can easily find, view, and share your visual content. More importantly, it drives organic discovery of your infographics. There are two major ways to optimize your website for infographics distribution they include:
Embed Codes
Providing embed codes alongside your infographics makes it easy for other website owners to share your content while maintaining proper attribution. This technique encourages natural link building as others incorporate your visuals into their own content. Generate embed codes that include your branding, a link back to the original infographic, and any required attribution text.
Place the embed code in a clearly visible location on your infographic’s landing page with a direct invitation to share. You can use a simple HTML that works across most content management systems rather than complex scripts that might cause implementation issues.
Landing Page Design
The page hosting your infographic significantly impacts both user experience and sharing potential. Design dedicated landing pages that showcase your infographics without distractions while including clear sharing options.
Ensure the infographic displays at an appropriate size that balances visibility with loading speed. For long infographics, consider implementing click-to-expand functionality that displays a preview initially.
Include contextual information surrounding the infographic that enhances its value. This might include methodology explanations, data sources, additional insights, or related resources. This supporting content improves the page’s performance while providing additional value to visitors.
Measuring Distribution Success
Traffic Metrics
Track website traffic generated by your infographic across all distribution channels. Use UTM parameters to identify specific sources and compare channel performance.
Beyond raw visitor numbers, analyze traffic quality metrics including time on page, bounce rate, and pages per session to determine if your infographic attracts engaged visitors.
Engagement Indicators
Monitor platform-specific engagement metrics including likes, shares, comments, and saves. These indicators reveal how compelling your audience finds your infographic and identifies which distribution channels generate the strongest response.
Pay particular attention to sharing metrics, as these represent amplification of your content beyond your direct distribution efforts.
Conversion Tracking
Connect your infographic distribution to business outcomes by tracking resulting conversions. Implement appropriate tracking mechanisms based on your objectives, whether newsletter signups, content downloads, consultation requests, or direct purchases.
Attribution modeling helps identify the role infographics play in your broader conversion funnel, even when they’re not the final touchpoint before conversion.
Maximize Your Infographic Impact with AmpCast
Most businesses create beautiful infographics but struggle to distribute them effectively because each platform requires different sizes, timing, and optimization strategies.
AmpiFire eliminates this challenge by using powerful AI technology to automatically distribute your infographics across high-traffic platforms like; Pinterest, Diigo, ImgBB, Plurk, ImageShack, and other additional image sites, while optimizing each placement for maximum engagement and visibility.
We don’t just send your infographics to these sites, our AmpCast platform also transforms your infographic content into 7 different formats: news articles, blog posts, slideshows, long-form videos, short-form videos, interview podcasts, and social media posts.
These are then automatically distributed across 300+ high-authority sites including YouTube, Spotify, LinkedIn, Google News, Instagram, Tiktok, and major industry publications.
The ROI is clear: instead of spending 10+ hours weekly resizing infographics for different platforms, you can focus on analyzing what works for your audience, creating even better visual content, and building partnerships with industry leaders.
Frequently Asked Questions (FAQ)
What size should infographics be for social media?
Social media infographics should be sized specifically for each platform while maintaining readability.
For Instagram, use 1080×1080 pixels for feed posts and 1080×1920 pixels for Stories. Pinterest performs best with vertical formats (1000×1500 pixels or 2:3 ratio). Facebook and LinkedIn work well with 1200×628 pixel images for preview purposes.
Rather than uploading full infographics directly to social platforms (except Pinterest), create platform-optimized preview images that link to the complete version on your website.
How can I track who shares my infographics?
Use a combination of tools to monitor infographic sharing. Social listening platforms like Mention or Brand24 track mentions across social networks. Google Alerts and backlink monitoring tools identify website shares.
Implementing share buttons with tracking capabilities provides data on direct shares from your website. For comprehensive tracking, use unique URLs for each distribution channel and monitor referral traffic in your analytics platform.
Should I gate my infographics behind a form?
Gating infographics generally reduces their distribution potential by creating friction. Ungated infographics typically receive 4–8 times more views than gated versions.
Instead of gating the infographic itself, consider offering enhanced resources (like downloadable high-resolution versions, companion worksheets, or related content) in exchange for contact information.
How often should I release new infographics?
Optimal infographic release frequency depends on your resources, audience expectations, and content objectives.
For most organizations, one high-quality infographic monthly provides better results than multiple lower-quality productions weekly. Focus on creating exceptional visual content aligned with your audience’s needs rather than following an arbitrary publication schedule.
Can AmpCast automatically resize my infographics for different platforms?
Yes, AmpCast automatically creates the right sizes for each platform when distributing your infographics.
Additionally, instead of you manually repurposing your infographics for different platforms, our technology automatically converts your infographic to 7 other content formats (i.e., news articles, blog posts, slideshows, long-form videos, short-form videos, social media posts, and interview podcasts) and then distribute all these formats across 300+ high-authority sites to attract maximum engagement.
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