zero traffic keywords
October 4, 2023 Last Updated

Zero Traffic Keywords Have Huge Search Volume

Article at-a-glance: 

Even though keyword research tools might show that certain phrases like zero traffic keywords have no traffic, such keywords can be gold for businesses.

Using these unique keywords helps reach precise and engaged users, decrease advertising costs,  get your website noticed faster, and more.

Dive deep with us to uncover the power of overlooked phrases with our 6-levels deep keyword research method, and ChatGPT prompt and see how they can skyrocket your online presence and traffic.

Have you ever stumbled upon keywords that seemingly have no traffic and wondered, “Is this even worth my time?” Well, you’re not alone. 

Most marketers overlook these hidden opportunities, chasing after the big fish. But here’s a thought: what if these zero-traffic keywords are the key to your content success? 

In this guide, we’ll dive in and unravel the mystery behind them so you know their actual worth in content strategy.

Quiet Giants: What Are Zero Traffic Keywords All About?

Zero traffic keywords, often referred to as “zero search” or “zero volume” keywords, are a search term that show little to no searches or traffic in keyword research tools. It’s like a secret language that people aren’t widely using… yet.

But just because a keyword tool says there’s no traffic, doesn’t mean no one is searching for it. 

In fact, these might be the very keywords your audience is using, but they’re so specific, niche, or new that the masses haven’t caught on.

Therefore, think of these keywords as quiet whispers in a noisy market. As everyone shouts over popular keywords, zero traffic keywords provide a chance to listen to those whispers and tailor your content for a hyper-focused audience waiting to be heard.

Zero traffic keywords might not boast the large search volumes of more popular keywords, but they can be huge for those seeking untapped online potential.

Zero-Traffic Keywords: The 3 Must-Know Types!

1. Long-Tail Variants:

  • Tweaked versions of popular topics.
  • Same core idea, different wording.

2. Niche Gems:

  • Unique, specialized topics.
  • Few searches, but a highly targeted audience.

3. Local Stars:

  • Keywords tied to specific places.
  • Low search, big deal for local businesses.

Here are some examples of zero traffic keywords

- "swing dancing online course" This term targets individuals specifically seeking online instructions or classes for swing dancing.

- "linen socks for kids": This phrase is geared towards those searching for children's socks crafted from linen fabric.

- “how to tie a double Windsor knot with a skinny tie": Although this is a highly specific long-tail keyword, it has the potential to attract users who are specifically seeking instructions.

- "running shoes for flat feet and high arches": Even though it has low search volume, it can attract users who are looking for running shoes that match their foot type.

- "vegan gluten-free chocolate chip cookie recipe without nuts": This long-tail keyword targets a niche audience looking for a specific type of cookie recipe.

- "budget-friendly DSLR camera for beginner photographers under $500": This keyword targets beginner photographers seeking a DSLR camera that fits their budget.

- "best sushi restaurant in downtown Des Moines": While a narrow search, it's gold for locals or visitors to Des Moines craving sushi.

The zero traffic keyword “How to start a vegetable garden in a small apartment balcony” is a perfect illustration. While it may seem ultra-specific, it’s precisely these kinds of queries that present unique opportunities.

The Hidden Potential Of Zero Traffic Keywords

Ever heard of the saying, “Don’t judge a book by its cover”? Similarly, judging keywords by their apparent lack of traffic is a mistake many marketers make. 

Beneath the surface of the zero traffic keywords, there’s often untapped potential.
  • Pinpoint Precision = Higher Intent:
    • These keywords, especially when niche-specific or long-tail, target users who know precisely what they’re searching for. So, when they land on your content, they’re more likely to take the desired action—whether it’s making a purchase, signing up, or any other goal.
  • Early Bird Benefits:
    • As trends evolve, these quiet keywords might become the next big thing. By optimizing for these seemingly dormant keywords today, you might find yourself ahead of the game tomorrow when they gain traction.
  • Budget-Friendly Advertising:
    • Bidding on popular keywords in advertising can be expensive.
    • Zero traffic keywords, being overlooked, might offer cheaper advertising opportunities with a solid return.
  • Easy Wins, Less Hustle:
    • Because they’re often overlooked, zero traffic keywords present a prime opportunity for you to swoop in and secure top rankings. The decreased competition offers a chance to make a mark in the search results faster.
  • Simpler Content Creation:
    • Crafting content around these keywords is usually a straight shot. You know the audience’s exact query, allowing you to provide precise, to-the-point answers.
  • Voice Search’s Best Friend:
    • With voice searches becoming increasingly prevalent, users often pose detailed, specific questions. Zero traffic keywords often align with these exact queries, setting you up perfectly for this emerging search trend.
  • The Ripple Effect of Traffic:
    • While individual zero traffic keywords might seem insignificant, the cumulative effect can lead to significant organic traffic. Google’s ever-evolving algorithms can pick up on the relevance and value of your content, pushing it to users with similar queries.

Most importantly, the journey with zero traffic keywords is one of discovery. It’s about understanding your audience’s evolving needs and staying agile. So, before dismissing these keywords, consider their potential and the edge they might give you.

“Zero search volume keywords can help you uncover untapped opportunities in your niche. By targeting these keywords, you can attract highly engaged users and establish your brand as a thought leader.”

Andy Crestodina, Orbit Media

 So, Why Optimize for Zero Traffic Keywords?

Zero traffic keywords can often resonate more with readers. This can help you generate top rankings and drive easy, non-competitive traffic to your site.

Zero traffic keywords offer easier ranking paths and lower competition. 

They’re like low-hanging fruit, allowing quicker success than competitive keywords. Plus, Google might even see them as similar to higher Keyword Difficulty (KD) keywords.

Plus, you don’t need a high domain rating to rank well with zero traffic keywords.

Visitors from these keywords often have strong intent, especially when they’re niche-specific or long-tail… which means they are more likely to convert.

Optimizing for zero traffic keywords can improve search visibility and increase your organic traffic.

Additionally, it can help position your business as an authority in its niche, fostering trust and credibility.

“Zero search volume keywords can be a great way to target specific niches and attract highly engaged users. While they may not have significant search volume, they can still drive valuable traffic and conversions.”

Aleyda Solis, Orainti

The Big Misconception: What SEO Tools Get Wrong About Zero-Traffic Keywords!

Alright, here’s a slightly controversial take: SEO tools? They aren’t always the be-all-end-all. 

Now, don’t get me wrong, they’re immensely valuable, but there are a few things to keep in mind.

SEO tools don’t always provide real-time data, so businesses might miss emerging trends and opportunities related to keywords with zero traffic.
  • Not Always Updated in Real-time: SEO tools often rely on databases that might not reflect real-time changes or emerging trends. This means you could miss out on new opportunities.There are reporting delays, particularly when it comes to capturing emerging trends.

    Brand New Searches: 15% of searches are brand new, never been searched before: Even with trillions of searches processed each year, Google encounters a staggering number of never-before-seen searches. Zero traffic keywords? They might be a part of these uncharted waters.
  • Google Might Be Withholding Data: There’s a theory that search engines, like Google, don’t always reveal every bit of search data. Especially when we talk about the Google Keyword Tool.

    It’s got a soft spot for commercial intent searches, often sidelining those informational queries. Tools like Ahrefs? They lean heavily on data from the Google Keyword Planner. 

    So some “zero-traffic” keywords might have more traffic potential than what’s shown.
  • Watch Out for Averages: When you see search volume data, remember it’s typically a rolling average over the past 12 months. Seasonal queries can throw this off, making your Christmas-themed content look off-trend in June.
  • They Can Miss the Nuances:  Human behavior and language evolve. SEO tools might not always capture the subtle shifts in how people search. As a result, they might overlook certain phrases or terms with potential.
  • Relying Solely on Tools Limits Creativity: Rigidly sticking to what the tools suggest can make your content predictable. Sometimes, stepping outside these suggestions leads to the most innovative and resonant content.
  • Everyone Uses Them: Most marketers and content creators lean on SEO tools, making the competition stiff for the same set of keywords. By exploring zero-traffic keywords, you’re entering an arena less crowded, offering a unique edge.

Most importantly, remember that tools provide data, not insights.  They’ll give you the numbers, but understanding the story behind those numbers? That’s on you. 

So, while SEO tools are fantastic for guidance, always couple them with your own research and intuition.

How to Spot Those Zero Traffic Keywords?

Let’s face it; in the ocean of keyword research, it’s easy to just cast a net and hope for the best.

And now that you know that you should look beyond the popular tools because they may leave you in the dark about some potential keyword opportunities… here’s what you can do instead.

The AmpiFire 6-Levels Deep Keyword Research Method [EXAMPLE]:

Zero traffic keywords are highly specific and niche queries with no search volume data, while long-tail keywords are also specific but may have low search volumes. Both offer opportunities to target more specialized audiences.

Forget shallow dives; with the AmpiFire 6-levels deep keyword research method, we’re going for a deep-sea expedition.

  1. Start With A General Category (Seed Keywords): Kick off with broad terms relevant to your business. Think of main products or services.
  2. Find The Subcategory (Related Keywords): Use tools to expand on your seed keywords. It’s like giving water to a plant and watching it sprout.
  3. Add A Subcategory Qualifier Keyword (Competitor Analysis): Peek at your competitors. What are they up to?

    Analyze their content and pinpoint keywords they might be overlooking. Sometimes, there’s a niche within your industry that’s ripe for exploration, a subcategory your competitors have missed
  4. The Product Method (User Intent Analysis): Step into your audience’s shoes. What do they want? Knowledge, a product, a solution? Tailor your keywords to align with these varying intents.

  5. Address A Specific Problem (Long-Tail Keywords): These are your secret weapons. Specific, low competition, and sometimes, pure gold.
  6. Add Ultra-Specific Information & Qualifying Keywords (Zero-Traffic Keywords): The underdogs. Don’t ignore them; their potential, as we’ve discussed, is substantial.

1. Start With A General Category

If your forte is artisanal coffee, cast a net with overarching terms: "coffee", "brewing", or "artisanal blends".

2. Find The Subcategory

Searching "coffee" might branch out to finer details like "espresso beans", "organic roasts", or "difference between Arabica and Robusta".

3. Add A Subcategory Qualifier Keyword

Notice the gaps. Maybe competitors emphasize "single-origin espresso", but overlook "sustainable cold brew selections". That's your cue.

4. The Product Method

Decode their desire. A query like "steps to brew coffee" seeks guidance. Yet, "French press deals" clearly signals a buying intent.

5. Long-Tail Keywords: Address A Specific Problem

Dig deeper. Move from generic "coffee" to problem solvers like "solutions for bitter cold brew" or "choosing beans for after-dinner coffee".

6. Zero-Traffic Keywords: Add Ultra Specific Information & Qualifying Keywords

Go micro. Dive into niches with terms like "peaberry vs. regular beans" or "advantages of high-altitude Colombian coffee". These may not lead the popularity chart, but they certainly cater to a discerning crowd.

With this approach, you’re better positioned to offer content that speaks directly to user needs, pulling ahead of competitors and making genuine connections with your audience.

Reveal Zero-Traffic Keywords with This ChatGPT Prompt

If you want to up your game with a tool like ChatGPT, here is a prompt that you can use to identify zero traffic keywords you can go after:

You are an expert in data analysis and content planning. You know the intricacies of keyword research and how to extrapolate relevant content topics. You will reason step-by-step to determine the best course of action to achieve the goal of identifying potential content topics around main topic [ROOFERS]. You can use Python and your knowledge base to help in this process.
Your task is to:
- suggest 50 keywords with lower competition and 0 traffic.
- expand on the suggested keywords and brainstorm 20 related topics, considering competitors and other relevant terms.
- develop a scalable content plan based on the findings.
- provide a list of 20 potential content topics and their scalable versions.
It is not easy to navigate the intricate maze of keyword research and content planning, especially in a competitive niche like roofing. Yet, you can find low-competition keywords, brainstorm relevant topics, and create a scalable content strategy with ChatGPT.

Kickstarting Your Topical Authority: Why Scale & Traffic Are Everything

Zero traffic keywords aren’t just hidden gems; they form the bedrock of your topical authority fortress. Each piece must align seamlessly.

Zero traffic keywords let you cover a wider area and create a web of related content that shows search engines you’re an expert on the topic.

But here’s the twist: to rank higher, you often need to cross specific traffic thresholds. It’s a catch-22—you need traffic to rise in the search engine result pages, but you need to rank for more traffic.

This is where scaling with zero traffic keywords works its magic. A dense network of related content boosts your chances of one piece gaining traction, pulling the rest along.

As you consistently release interconnected content in your niche, your collective authority grows. Your pieces become a bridge, guiding audiences and search engines.

Moreover, you need to promote your content across multiple channels to make it work.

With patience, your topical authority solidifies, and your traffic trends upward.

“Zero search volume keywords can be a goldmine for your content strategy. While they may not bring in a ton of traffic individually, they can help you establish authority in your niche and attract highly targeted, low-competition organic traffic.”

– Brian Dean, Backlinko

How to Optimize Your Content To Rank for Zero Traffic Keywords?

The process of creating content for zero traffic keywords, especially niche-specific long-tail keywords, is usually simpler. Here are a couple of things you should observe:

  • Keyword Placement: Insert zero-traffic keywords in your title, headings, meta tags, and content.
  • Natural Integration: Avoid keyword stuffing; ensure keywords fit naturally.
  • Use Semantic Keywords: Include variations of your main keyword to boost ranking.
  • Content Value: Ensure your content addresses the user’s query effectively. Give in-depth insights, answer questions, and present solutions.
  • Title Importance: Recognize that well-optimized titles significantly influence search engine traffic.
  • Keyword Strategy in Titles: Start titles with strong keywords, minimize filler words, and incorporate popular terms.
  • Title Coherence: Keep titles concise (7-10 words), relevant, and avoid excessive keywords.
  • Employ ‘Keyword Stacking’ But Avoid Keyword Stuffing: Target multiple related long-tail keywords to increase ranking chances.
  • Balance in Title: Mix catchiness with keyword density, aiming for both relevance and reader appeal.

Beyond the Stats: Attract Hyper-Targeted Audiences with Zero Traffic Keywords & AmpiFire

Remember, the road less traveled often leads to the greatest rewards.

This perfectly captures the essence of  mastering zero traffic keywords and discovering hidden opportunities in the digital arena.

Because these opportunities often go unnoticed, they can be your golden ticket to tapping into untapped potential in niche markets. 

If you’re set on pushing the boundaries of your content creation, use AmpiFire to leverage the power of hyper-targeted 6 level deep content and rank using big brands. 



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