Key Takeaways
- Business Insider reaches millions of unique monthly visitors, making it an ideal platform for maximizing your press release’s visibility and credibility.
- There are three primary methods to submit press releases to Business Insider: direct submission to editors, using PR distribution services, or working with specialized agencies like IMCWire.
- A successful Business Insider press release must be newsworthy, not overtly promotional, and aligned with the publication’s business and technology focus.
- Proper formatting, including a compelling headline, quotes from executives, and relevant media assets significantly increases your chances of publication.
- AmpCast automates news distribution to 300+ sites including Business Insider, Google News, Medium, and other high authority sites saving time while maximizing your announcement’s reach across multiple platforms where customers search.
Why Business Insider Should Be Your Press Release Target
Getting your press release published on Business Insider can transform your brand’s visibility overnight. As one of the most respected business news platforms globally, Business Insider reaches millions of monthly unique visitors, including key industry leaders, investors, and decision-makers. This massive reach provides immediate credibility and places your announcement in front of an audience that matters to your business growth.
Beyond immediate visibility, Business Insider delivers significant benefits through high-authority backlinks that can boost your website’s search ranking. The publication’s reputation for quality business content means your press release gains instant legitimacy by association. Unlike smaller publications, Business Insider’s global reach ensures your news rise above geographical limitations, potentially opening doors to international opportunities.
Business Insider’s reader demographics is geared toward educated professionals with purchasing power, making it particularly valuable for B2B announcements, funding news, product launches, and executive appointments. Their digital-first approach also means your press release remains accessible and searchable long after publication, continuing to generate value well beyond the initial announcement.
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3 Ways to Submit Your Press Release to Business Insider
Direct Submission to Business Insider Editors
Submitting directly to Business Insider editors puts you in control of your press release’s journey. This approach requires identifying the most appropriate editor based on your industry or announcement type. Business Insider’s editorial team is organized by beats (technology, finance, retail, etc.), and targeting the right editor significantly increases your chances of publication.
The direct approach demands a well-crafted pitch email that succinctly communicates why your announcement matters to Business Insider’s audience. Your subject line must immediately convey newsworthiness while avoiding clickbait or promotional language. Business Insider editors receive hundreds of pitches daily, so brevity and relevance are essential in making yours stand out.
Using PR Distribution Services
PR distribution services offer a more hands-off approach to reaching Business Insider along with numerous other publications. Services like PR Newswire, BusinessWire, and Cision maintain established relationships with Business Insider’s news desk, creating reliable channels for submission. These services typically offer different distribution tiers, allowing you to select packages based on geographic reach, industry focus, and budget constraints.
The primary advantage of distribution services is their breadth of reach, distributing your press release across multiple channels simultaneously. However, this convenience comes at a cost, with prices typically ranging from $300 to $2,000 depending on distribution scope. While these services guarantee distribution, they don’t guarantee publication, as Business Insider’s editorial team still makes the final decision on what appears on their platform.
Working with Specialized Services like IMCWire or King Newswire
Specialized submission services like IMCWire offer targeted Business Insider submission with insider knowledge of the publication’s requirements and preferences. These services typically provide end-to-end support, from press release writing and editing to submission and tracking. For businesses unfamiliar with media relations or lacking dedicated PR staff, these services bridge the knowledge gap while increasing publication chances.
Services like IMCWire stand out by offering direct relationships with Business Insider’s editorial networks, strategic keyword placement for maximum discoverability, and guaranteed submission processes. The specialized focus on Business Insider means these services understand the publication’s editorial standards and can tailor your release accordingly.
Step-by-Step Guide to Direct Submission
Finding the Right Editor Contact Information
Identifying the appropriate editor is crucial for successful direct submission to Business Insider. Start by visiting their masthead or staff page on the website, which typically lists editors by beat or department. If this information isn’t readily available, tools like LinkedIn, and Twitter can help locate the right contact.
Focus on editors who cover topics related to your announcement rather than targeting general editorial addresses, which often become black holes for submissions.
Crafting an Attention-Grabbing Email Subject Line
Your subject line serves as the gateway to your press release, determining whether an editor opens your email or sends it straight to trash. Keep subject lines under 60 characters to ensure they display fully in email previews.
Begin with a clear identifier like “Press Release:” followed by a concise description that highlights the most newsworthy aspect of your announcement. Avoid all-caps, excessive punctuation, or marketing language that triggers spam filters and editorial skepticism.
Writing a Concise, Persuasive Pitch
The body of your submission email should be brief, professional, and focused on why your announcement matters to Business Insider’s audience. Open with a personalized greeting using the editor’s name, followed by a single sentence introducing yourself and your company.
The core of your pitch should summarize your announcement in 2–3 sentences, emphasizing its newsworthiness and relevance to the editor’s beat. Avoid industry jargon, superlatives, or marketing speak that undermine your credibility.
Close your pitch by clearly stating what you’re offering (exclusive, first look, interview opportunity) and include your contact information for follow-up questions.
Proper Formatting for Email Submissions
Structure your submission email for maximum readability by keeping paragraphs short and using bullet points for key details. Place your complete press release below your pitch, formatted in plain text with no special formatting that could break in transit.
Include a link to a downloadable version with high-resolution images and additional materials in a cloud storage service like Google Drive or Dropbox, ensuring the link is accessible without login requirements.
Optimal Timing for Submissions
Timing significantly impacts your submission’s success rate with Business Insider. Generally, Tuesday through Thursday mornings (9–11 AM Eastern Time) offer the highest open and response rates from editors. Avoid Mondays when editors are catching up from the weekend and Fridays when they’re finalizing weekly content.
For time-sensitive announcements, submit 2–3 business days before your desired publication date to allow editors sufficient processing time.
Following up on your submission
If you haven’t received a response within 2–3 business days, a single follow-up email is appropriate. Keep your follow-up brief, reference your original submission date and subject, and ask if any additional information would be helpful. Avoid multiple follow-ups or phone calls, which can frustrate busy editors and harm your chances of current and future coverage.
If your direct submission doesn’t gain traction after a follow-up, consider the timing wasn’t right or your announcement may not have aligned with current editorial priorities. Rather than continuing to pursue the same contact, consider revising your approach or exploring the alternative submission methods discussed earlier.
Maximizing Your Press Release Impact
Making the Most of Business Insider Across Channels
Once your press release appears on Business Insider, amplify its reach through your owned media channels. Share the published link across your social media platforms with customized messaging for each channel’s audience. For example, highlight industry implications on LinkedIn, create more conversational content for Twitter, and develop visual assets for Instagram or TikTok.
Update your company website with a dedicated media coverage section featuring the Business Insider logo and link, which builds credibility with site visitors and potential customers. Business Insider’s credibility transfers to your announcement, making it particularly valuable for establishing authority in competitive markets.
Measuring the Success of Your Press Release
Evaluate your Business Insider press release performance through both quantitative and qualitative metrics aligned with your original goals. Traffic metrics like referral visits from Business Insider to your website, time on site from those visitors, and conversion actions provide immediate performance indicators. Use UTM parameters in your press release links to track these visitors specifically in Google Analytics or your preferred analytics platform.
Beyond direct traffic, measure social engagement metrics including shares, comments, and profile visits resulting from the coverage. Monitor brand mention increases across social platforms and news outlets following publication, as Business Insider coverage often generates secondary media interest.
Scale Your Business Insider Strategy with AI-Powered Content Distribution
Getting your news featured on Business Insider is valuable, but imagine amplifying that reach across hundreds of other high-authority platforms simultaneously. AmpiFire helps businesses create and distribute news articles about their announcements using our Ampcast technology, ensuring your story reaches Business Insider and dozens of other major news sites without the manual work of individual submissions.
AmpiFire’s AmpCast technology takes your announcement and transforms it into 8 different content formats: news articles, blog posts, infographics, podcasts, social media posts, long-form videos, short-form videos, and slideshows. These pieces are then automatically published across 300+ platforms including Business Insider, Google News, YouTube, Spotify, Pinterest, FOX affiliate news sites, MSN, and many other high-traffic destinations.
This multi-channel approach means your announcement doesn’t just appear on Business Insider, it shows up everywhere your potential customers are searching, watching, and listening. When potential customers research your company and find your content appearing on Business Insider, YouTube, Spotify, major news sites, and dozens of other trusted platforms, it dramatically boosts your brand’s credibility and authority.
The ROI is also compelling as you’re not paying for each individual submission or spending staff time on repetitive distribution tasks. That time saved translates directly into dollars you can reinvest in strategic activities that grow your business.
Frequently Asked Questions (FAQs)
How long does it take for Business Insider to publish a press release?
Publication timelines for Business Insider vary significantly depending on your submission method and the newsworthiness of your announcement. Direct submissions typically receive initial responses within 1–3 business days if the editor has interest, though actual publication may take 3–7 business days from acceptance. Submissions through paid distribution services like PR Newswire or BusinessWire may appear more quickly on Business Insider, sometimes within 24–48 hours of distribution.
Can I submit a press release to Business Insider for free?
Yes, direct submission to Business Insider editors remains free, though this approach requires research to identify appropriate contacts and crafting compelling pitches. This method offers no guarantees of review or publication but provides a no-cost option for companies with strong news angles and media relations experience.
What types of press releases perform best on Business Insider?
Business Insider shows clear preference for press releases announcing significant funding rounds, mergers and acquisitions, major executive appointments (particularly from competitors), market expansion, innovative product launches with demonstrable market impact, and proprietary research revealing industry trends. These announcements align with their core coverage areas and reader interests, making them more likely to receive editorial attention and prominent placement.
Do I need a media contact for my Business Insider press release?
Yes, Business Insider requires a designated media contact on all press release submissions. This contact should be readily available to answer follow-up questions, provide additional information, or arrange interviews if requested by their editorial team. Include a named individual rather than generic email addresses, along with direct phone and email contact information
Can AmpCast help me get my announcement on Business Insider and other news sites automatically?
Yes, AmpCast streamlines the entire process of creating and distributing news articles about your business announcements. Instead of manually submitting to Business Insider and other publications separately, AmpCast’s AI technology transforms your announcement into a professionally formatted news article, then automatically distributes it to 300+ platforms including major news networks, FOX affiliate sites, MSN, and other high-authority news outlets.
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