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January 12, 2026 Last Updated

Brand DNA Extractor by AmpiFire


A conversational AI tool that interviews you for about 10 minutes to extract your brand’s insights, process, data, and messaging. It creates a clean “Content DNA Document” you and your team can use so all AI-generated content sounds authentic and represents your brand accurately.

What It Does

  • Conversational extraction: Asks 2-3 questions at a time across 7 key areas to gather your brand’s DNA
  • Jargon-busting: Actively challenges vague corporate speak using the “BBQ test” (if you can’t explain it at a BBQ, rewrite it)
  • Website analysis: Pulls content from your website URL and analyzes it for useful insights
  • Section confirmations: Shows you how each section will appear in the final document before moving on
  • Progress tracking: Shows question counts and encouragement (“Questions 5-7 of ~15”)
  • Hosted output: Creates a hosted document with a permanent URL you can share with your team, freelancers, or AI tools

How to Use It

  1. Choose business type: Select your business type: products, services, or hybrid
  2. Answer questions: Respond to conversational questions about what you sell, who buys it, your process, and advantages
  3. Optional – Share website: Paste your website URL and the AI will fetch and analyze the content
  4. Review & confirm: The AI confirms how each section will be represented; correct as needed
  5. Finalize: Click “Finalize & Share With Team” to create a permanent hosted document
  6. Share: Copy the URL or click “View Document” to see the formatted Brand DNA Instructions page

What Makes It Different

  • Substance over style: Captures insights, process, and messaging. Tone adapts per platform anyway.
  • Anti-complexity: Avoids marketing jargon and keeps everything scannable and actionable
  • Team resource: Your team and AI tools use this as a quick-scan reference file

Put Your Brand DNA to Work

Once you have your Brand DNA document, use it to inform any content you create with freelancers, your internal team, or AI tools.

Want to scale content production while keeping your messaging consistent? See how AmpCast AI works: it turns any topic into news articles, blog posts, podcasts, videos, reels/shorts, infographics, flipbooks, and social posts, then publishes across 300+ sites including Google News, YouTube, Spotify, and major news affiliates.

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