Brand DNA Extractor by AmpiFire

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This is a conversational AI tool that interviews you for ~10 minutes to extract your brand’s insights, process, data, and messaging. It creates a clean “Content DNA Document” that you and your team can use to ensure all AI-generated content sounds authentic and represents your brand accurately—not generic marketing fluff.

What It Does

Conversational extraction — Asks 2-3 questions at a time across 7 key areas to gather your brand’s DNA

Jargon-busting — Actively challenges vague corporate speak using the “BBQ test” (if you can’t explain it at a BBQ, rewrite it)

Website analysis — Can pull content from your website URL and analyze it for useful insights

Section confirmations — Shows you how each section will appear in the final document before moving on

Progress tracking — Shows question counts and encouragement (“Questions 5-7 of ~15”)

Hosted output — Creates a hosted document with a permanent URL that you can share with your team, freelancers, or AI tools

How to Use It

Choose business type — Select whether you sell products, services, or other/hybrid
Answer questions — Respond to conversational questions about what you sell, who buys it, your process, and advantages
Optional: Share website — Paste your website URL and the AI will fetch and analyze the content
Review & confirm — The AI confirms how each section will be represented—correct as needed
Finalize — Click “Finalize & Share With Team” to create a permanent hosted document
Share — Copy the URL or click “View Document” to see the formatted Brand DNA Instructions page

What Makes It Different

Focuses on substance over style — Captures insights, process, and messaging (not tone/voice which should adapt per platform anyway)

Anti-complexity — Specifically avoids marketing jargon and keeps everything scannable and actionable

Team resource — Output is designed as a reference file for your team and AI tools, not descriptive prose

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