Video content has been shown to be one of the most effective and profitable ways to market your business online. With an estimated 1/3rd of all online activity spent watching video content, YouTube has become the most popular video search engine in the world (Source: Syndacast’s Video Marketing Statistics and Trends).
By the end of 2022, 82% of all Internet traffic will be in video. That is crazy.
Now, also, viewers retain 95% of a message if it’s by video.
It’s also proven that 49% of businesses who actually use video grow their revenue way, way faster.
YouTube videos are used for brand awareness, customer retention, re-activation, as well as conversion.
When you use YouTube as your primary organic revenue stream, you will see a faster growth in revenue than businesses who do not use video content at all. In fact, in every industry researcher have studied, growth rates are significantly higher for businesses that use video content vs those that do not.
The question is: What can you do to make your channel stand out from all those other videos to drive traffic and sales?
STEP #1 RESEARCH
You should be looking at the emerging trends in your industry, and creating content around them. This is a great way to generate organic traffic and build an audience that will turn into long-term customers..
It might seem obvious, but if you’re not doing it already then you need to start paying attention to the stuff that people really love about your industry – why do they have such an affinity for what it does? If there are certain things that keep coming up as being important or interesting then make sure those are included in your next video or blog post!
It doesn’t matter if these things aren’t necessarily linked directly with your business; just think about how they could impact its success overall (and trust me: they do).
You also need to consider how this affects other types of media like TV shows, movies or books too – any kind of entertainment which has something relevant in common with what you’re doing right now should probably get factored into whatever plan comes next.
STEP #2 CONTENT
Making money through YouTube starts with having a solid strategy focused on driving organic traffic.
When you’re setting goals, the most important thing is to keep them realistic. Don’t worry about what other people’s goals are—you won’t be able to compete with them anyway. You will get the results that you deserve, and the only way to do that is by working hard and consistently putting in the effort.
Create Tailored Videos For Customers Based
On Different Stages Of Their Buyer Journey
Before you start, it’s important to define the problem: what is your target customer struggling with and how can you help them?
After that, it’s time to set goals. It’s easy to get carried away with big ideas when brainstorming a new video series, but remember that you have limited resources and time and these must be considered at all times. Make sure every video in your series has a clear actionable item for the viewer so they know how they can use your content after watching it.
As an example, say that your goal is to increase engagement in order for customers who’ve just started using your product or service but haven’t yet converted into paying customers. You could create a tutorial video explaining how much easier it will be from now on if they just sign up for premium plans instead of using freemium options only. From there on out, keep trying different approaches until one works best (and then try another one!).
You Don’t Need Any Fancy Equipment
It may seem counterintuitive at first, but creating high-quality video content isn’t necessarily about having amazing production value—it’s about having great content!
If there’s one thing we’ve learned from our experience running Video campaigns: people don’t watch boring videos! In fact, they’ll skip right over them if they aren’t engaging enough from the beginning… so make sure you grab their attention.
STEP #3 OPTIMIZATION
“It is not that content is king. Optimized content is king, not only content.”
– Sebastian Beja, Video Marketing Strategist
You can easily turn YouTube into your most profitable organic revenue stream if you know what you’re doing.
The first step is to optimize your videos.
You want to use keywords that people are searching for in the title and description of your video, as well as in the tags and hashtags.
Once you have the keywords, use them to optimize your content and make sure it’s optimized for search engines too.
Create A Playlist That Showcases All Of Your
Videos On A Certain Topic
When you create a playlist, you can start off with some introductory text and then list the videos in order of your choosing. You may want to consider putting new videos or more popular content at the top of your playlist.
Use playlists on YouTube to promote other content, but make sure each item is relevant to the other. Both viewers and search engines will be confused if they are not related by theme or subject matter.
It’s better to focus on creating multiple playlists rather than trying to cram everything into just one big playlist; after all, there’s no need for every video about dogs being cute into one list when there could easily be several lists dedicated solely towards dogs alone!
Use Relevant Captions Within Your Thumbnail
To Increase Clickthrough Rates (CTR)
Captions are the best way to convey an important message in a short amount of time. However, they are not always used effectively or consistently.
By using them correctly, you will be able to maximize the number of clicks on your video and increase organic traffic to your channel.
Create An End Screen Video To Drive Additional Views
And Engagement On Your YouTube Channel
An end screen video is a great way to create additional views and engagement on your YouTube channel.
Make sure that you are using the end screen video to drive clicks, not just to create awareness of your brand or product. People love free stuff! Use the end screen video as an opportunity for people who enjoyed your content, but didn’t have time or energy left in their day, to take action by clicking through and subscribing on one of your other platforms (twitter/instagram/facebook). This can help build relationships with potential customers and build credibility for yourself as an influencer in your industry.
Target Your Retargeting Campaigns To Show Ads To People
Who Have Watched A Certain Percentage Of Your Video
Retargeting is the process of showing ads to people who have already seen your content. When you retarget, you’re targeting the people who have already been exposed to your content. For example, if someone watches a video about cat toys and then visits an online retailer’s website, that retailer can show them relevant product ads related to cat toys.
You can use retargeting at any point in the funnel: before they’ve seen a video or after they’ve watched it but haven’t yet converted into customers. The latter is what we’re interested in here—retargeting campaigns that target viewers who’ve been exposed but haven’t converted yet (also known as “warm leads”). These are usually pretty low-touch because they don’t require much work on your end; however, this type of campaign does require some discipline when it comes to tracking down which users need more engagement or education than others so you know where best to spend your budget!
Step #5 Promotion & Conversion
Now that you’ve optimized your content for YouTube, it’s time to get it in front of as many people as possible. But wait—you’re not just promoting yourself and your channel anymore. You want to promote other videos from your network too! And why should you stop there? Why not also share those videos on Facebook and Twitter? And if you do all that, why not go ahead and promote them on Instagram and Pinterest too?
Build Partnerships With Other Big Names In Your Niche
Who Are Willing To Promote Your Brand
When it comes to promoting your videos, you have several options at your disposal. For example, you can use influencer marketing. This is where you partner with micro and macro influencers in your niche and get the word out about your content through their social media channels. You can also promote their videos on yours.
To find micro and macro influencers in your niche, go to Buzzsumo’s search bar and type in keywords related to the topic of your video (or blog post).
The best way to do this is by building a relationship with them first. Follow them on social media, comment on their videos and share their content, as well as yours. Then when you have built up some mutual respect between each other, ask them if they’d be interested in partnering up together. You could offer them something in return like free product or tickets to events that they would enjoy going to.
You can also ask them if they would be willing to promote your content by sharing it on their own channels (if they have one) or by mentioning it at the end of one of their videos (if not). They may also be willing to create a video together where both of you talk about your products or services and what makes each of you great at what do (and why others should buy from/consult with either one of us).
Use AmpiFire To Distribute Your Content on
Multiple Channels With One Single Campaign
Scale your videos with the right distribution online to high authority video platforms. The key to success on YouTube is to create a content strategy that drives traffic to your channel. Once you’ve achieved this, it’s time for some promotion!
