Key Takeaways
- Omnisend is an all-in-one marketing platform built specifically for e-commerce businesses, offering email, SMS, push notifications, and automation tools in one place, making it perfect for online stores using Shopify, WooCommerce, and similar platforms.
- The platform stands out with its pre-built automation workflows for cart abandonment, welcome series, and order confirmations, which help store owners recover lost sales and engage customers automatically without manual work.
- Pricing is affordable and scalable, starting with a Free Plan ($0 for up to 250 contacts and 500 emails/month), Standard Plan at $16/month (500 contacts, 6,000 emails), and Pro Plan at $59/month (2,500 contacts, unlimited emails plus bonus SMS credits).
- User reviews consistently rate Omnisend highly with 4.6 stars on G2 and 4 stars on Trustpilot, praising its easy-to-use interface, Shopify integration, helpful customer support, and time-saving automation features, while noting occasional learning curves for beginners and limitations in advanced reporting on lower-tier plans.
- Overall, Omnisend is worth it for e-commerce businesses that want a dedicated email and SMS marketing solution with strong automation features at a reasonable price, especially those running Shopify or WooCommerce stores.
What is Omnisend?
Omnisend is a marketing automation platform built for online stores. It lets e-commerce brands manage emails, texts, and push notifications from one dashboard.
Launched in 2014 in Lithuania, Omnisend now supports over 125,000 brands worldwide. The platform simplifies email and SMS marketing with ready-to-use workflows, customer segmentation, signup forms, and detailed analytics. It also integrates seamlessly with Shopify, WooCommerce, and BigCommerce for effortless data syncing.
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Core Features of Omnisend
Email Marketing & Campaigns
Omnisend makes creating email campaigns quick and straightforward. You can design professional-looking emails using their drag-and-drop editor without needing any coding skills. The platform provides hundreds of customizable email templates that you can adjust to match your brand’s colors and style.
What makes Omnisend special for e-commerce is how it handles product content. You can easily add products from your store directly into emails, complete with images, prices, and “buy now” buttons. The platform automatically keeps product information up-to-date, so if you change a price in your store, it updates in your emails too.
SMS Marketing
Text message marketing in Omnisend lets you reach customers directly on their phones. You can send promotional texts for flash sales, shipping updates, or special offers. The platform supports SMS messaging to customers worldwide, making it useful for businesses with international audiences.
Omnisend makes SMS easy to use alongside email. You can include both channels in the same automation workflow, so a customer might get an email first, then receive a text reminder if they haven’t responded. The Free and Standard plans include $1 in SMS credits to try the feature, while Pro plan users get bonus SMS credits equal to their monthly bill.
Marketing Automation Workflows
The automation feature is one of Omnisend’s most powerful tools. Pre-built workflows handle common e-commerce scenarios automatically. For example, when someone adds items to their cart but doesn’t complete the purchase, Omnisend automatically sends them reminder emails to come back and finish shopping.
The platform includes ready-made workflows for welcome series (greeting new subscribers), cart abandonment (recovering lost sales), order confirmation, shipping updates, post-purchase follow-ups, and customer win-back campaigns. You can customize these workflows by adding or removing steps, changing the timing, and mixing email, SMS, and push notifications.
Segmentation & Targeting
Omnisend’s segmentation tools let you divide your customer list into specific groups based on their shopping behavior. You can create segments for customers who bought specific products, spent over a certain amount, or haven’t purchased in a while. This targeting helps you send more relevant messages that customers actually want to receive.
The platform tracks important shopping behaviors automatically because it connects directly to your e-commerce store. You can segment customers based on purchase history, items they’ve viewed, cart value, location, engagement with previous emails, and lifecycle stage (new customer, loyal customer, at-risk customer).
Signup Forms & Popups
Omnisend provides several ways to collect email addresses and phone numbers from your website visitors. You can create popups that appear when someone visits your site, embedded signup forms for your pages, and even a Wheel of Fortune game where visitors spin for discounts in exchange for their email address.
The Wheel of Fortune feature is particularly popular because it makes signing up fun and interactive. Visitors enter their email, spin the wheel, and win a discount code. This approach converts more visitors into subscribers compared to regular signup forms. All forms are TCPA and GDPR compliant, meeting legal requirements for collecting contact information.
Push Notifications
Web push notifications let you send messages directly to customers’ browsers, even when they’re not on your website. These notifications appear as small pop-ups on their computer or phone, perfect for announcing flash sales, new product launches, or limited-time offers.
Push notifications work on all paid plans and are unlimited, meaning you can send as many as you need without extra charges. Customers opt in to receive these notifications when they visit your site, giving you another way to stay in touch beyond email and SMS.
Integrations
Omnisend connects with over 160 e-commerce platforms and marketing tools. The most popular integrations include Shopify, WooCommerce, BigCommerce, Facebook Custom Audiences, and Google Customer Match. These integrations sync your customer data automatically, so your email lists stay updated without manual importing.
The Shopify integration is particularly strong. When you connect Omnisend to Shopify, it automatically imports your customers, tracks their purchases, syncs discount codes, and updates product information in your emails.
Reporting & Analytics
Omnisend provides detailed reports showing how your campaigns and automations perform. You can see open rates, click rates, revenue generated, and which specific products customers clicked on in your emails. The platform tracks sales attribution, showing exactly how much money each email campaign brings in.
The Pro plan includes Advanced Reporting with deeper insights like channel performance comparison (email vs. SMS results), segment analysis (which customer groups perform best), and lifecycle trends. All plans get basic reporting with essential metrics, sales tracking, and live view of customer activity on your website.
Who is Omnisend for?
E-commerce Store Owners
Online store owners use Omnisend to automate their marketing and increase sales without hiring a full marketing team. The platform handles repetitive tasks like sending cart abandonment emails, welcome messages, and order confirmations automatically. This saves time and helps recover sales that would otherwise be lost.
Shopify & WooCommerce Users
Omnisend works especially well for Shopify and WooCommerce stores because of its deep integration with these platforms. Everything syncs automatically: customer data, purchase history, product information, and discount codes. Store owners on these platforms can start marketing campaigns within minutes of connecting to Omnisend.
Marketing Teams & Agencies
Marketing agencies managing multiple e-commerce clients appreciate Omnisend’s multi-user access and branded templates. Teams can collaborate on campaigns, share templates across different client stores, and manage several accounts from one dashboard.
Small to Medium-Sized Online Businesses
Small business owners love Omnisend because it provides enterprise-level features at affordable prices. The Free plan lets new businesses start with all features unlocked, while paid plans scale as the business grows. You don’t need technical skills or a big budget to run professional email and SMS campaigns.
Omnisend Pricing
Omnisend offers four pricing tiers with 30% savings for upfront payment: Free ($0), Standard ($16/month), Pro ($59/month), and Custom for large businesses. All plans include 24/7 support, automation tools, and core features.
The Free Plan lets you reach 250 contacts and send 500 emails monthly, perfect for new e-commerce stores testing the platform.
The Standard Plan ($16/month or $11.20 upfront) supports 500 contacts and 6,000 emails, plus unlimited push notifications and $1 in SMS credits.
The Pro Plan ($59/month or $41.30 upfront) includes unlimited emails for 2,500 contacts, free SMS credits equal to your plan cost, and advanced reporting tools.
The Custom Plan suits businesses with 150,000+ contacts, offering tailored pricing, migration help, and a dedicated Account Expert.
*Pricing may be subject to change. For the most up-to-date information, please check the official Omnisend website.
User Reviews
Omnisend receives consistently positive feedback across major review platforms.
Users often highlight how simple and intuitive the platform is to navigate. Many say they were able to launch their first email campaigns and automation workflows within minutes, even with little to no marketing background.
The Shopify integration stands out as a major advantage. Reviewers frequently mention how smoothly Omnisend connects with their stores, streamlining key processes like email collection, welcome messages, cart recovery, order confirmations, and shipping updates.
Some users, however, note that reporting options on the Standard Plan feel limited, and advanced analytics are only accessible on the Pro Plan. Others mention that pricing rises noticeably as contact lists expand, making larger plans comparable to other premium platforms.
Final Verdict
Omnisend proves to be an excellent choice for e-commerce businesses looking for an affordable, user-friendly marketing platform. The combination of email, SMS, and automation tools in one place makes it particularly valuable for online store owners who want to manage all their marketing from a single dashboard.
Omnisend’s pre-built automation workflows are a major strength. Store owners can launch professional cart abandonment, welcome, and post-purchase campaigns in minutes without needing marketing expertise. These automations run continuously in the background, recovering sales and engaging customers automatically.
If you’re running a Shopify or WooCommerce store, Omnisend’s integration makes it an especially smart choice. For businesses just starting out, begin with the Free Plan to explore all features. Most growing e-commerce stores will find the Standard Plan sufficient, while the Pro Plan is worth it if you’re serious about SMS marketing.
Frequently Asked Questions (FAQs)
Is Omnisend good for beginners with no marketing experience?
Yes, Omnisend is designed for users without technical skills. The platform provides pre-built automation workflows that you can launch with just a few clicks, plus video tutorials and a helpful knowledge base to guide you through setup. Many users report creating their first campaigns within minutes of signing up.
Can I use Omnisend for free permanently?
Yes, Omnisend offers a permanent Free Plan with no time limit. You can send 500 emails per month to up to 250 contacts and access all features, including automation, segmentation, and signup forms. No credit card is required to start the Free Plan.
How does SMS pricing work on Omnisend?
SMS is priced separately from email. Free and Standard plans include $1 in free SMS credits to try the feature, after which you can purchase additional SMS credits starting at $20/month. The Pro Plan includes bonus SMS credits equal to your monthly subscription cost. For example, if you pay $59/month, you get $59 in SMS credits free each month. SMS messages to US numbers cost $0.015 each, so $59 gets you approximately 3,933 text messages.
Does Omnisend work with my e-commerce platform?
Omnisend integrates with over 160 platforms, including Shopify, WooCommerce, BigCommerce, Magento, and many others. The Shopify integration is particularly strong with a 4.8-star rating on the Shopify App Store. You can check the full list of integrations on Omnisend’s website.
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