TWF
September 30, 2024 Last Updated

The Wholesale Formula Features & Prices: Is This Amazon FBA Training Worth It?

Article at-a-glance: 

– The Wholesale Formula is an online training program designed to help you succeed in Amazon FBA by teaching wholesale techniques.

– Created by Dan Meadors and Dylan Frost, who have sold over $30 million in products on Amazon.

– The course includes step-by-step modules, resources, webinar recordings, and a Virtual Assistant course.

– The course comes with a 30-day money-back guarantee if you are not satisfied.

In the world of e-commerce, Amazon FBA (Fulfillment by Amazon) stands out as a powerful tool to boost revenue. Sellers using Amazon FBA typically experience a sales increase of 20-25%. This increase can be attributed to improved product visibility, faster shipping times, and customer trust in Amazon’s fulfillment services.

However, to truly capitalize on these benefits, you must get the Amazon FBA business model right. This is where The Wholesale Formula comes into play. You’ll learn everything you need to know about The Wholesale Formula and how it can help you succeed in your Amazon FBA business.

What is The Wholesale Formula?

The Wholesale Formula is a step-by-step online training program created by Dan Meadors and Dylan Frost. With more than $30 million in sales on Amazon, these two experts have distilled their knowledge and experience into a comprehensive course designed to teach you the nuances of selling wholesale on Amazon using the FBA model. 

An infographic showing how FBA works.
Here’s a quick overview of how FBA works (image courtesy of AMZScout). 

The Creators: Dan Meadors and Dylan Frost

Dan Meadors and Dylan Frost are seasoned veterans of Amazon FBA. Their journey began with a modest investment and has since grown into a multi-million dollar enterprise. They attribute their success to the strategies and techniques they now share through The Wholesale Formula.

“The day after I got fired, I went all in on the wholesale business. I was either going to sink or swim by it. Times definitely got harder before they got better and business was never easy. There were so many times that I wanted to give up, but like my mom, I stood tall and faced the challenges, and eventually, our business grew.”

Dan Meadors
Dylan Frost and Dan Meadors
Dylan Frost (left) and Dan Meadors (right) began their Amazon business with a modest $600 investment, which quickly grew, allowing them to leave their day jobs and sell on Amazon full-time. Since then, they’ve generated over $36 million in sales and have streamlined their operations to focus more on family time.

“Dan reached out to me about joining him in the idea of selling wholesale on Amazon…Today, we’ve done over 36 million in sales. Mom is glad I trusted myself and I love what I do. The greatest reward I get out of work, the most personal one, is showing people that you can change your station in life, no matter what others think or believe.

Dylan Frost

Core Components of the Training

The Wholesale Formula consists of six core modules with over 90 instructional videos, totaling more than 20 hours, covering various aspects of wholesale selling, from product analysis to sourcing strategies.

Module 1: Getting Started

  • Introduces the ‘Reverse Sourcing Wholesale’ business model
  • Teaches how to set up an Amazon FBA account, especially for international students

Module 2: Product Analysis

  • Focuses on analyzing products on Amazon to identify potential winners
  • Covers topics like the ‘Buy Box’, sales rank, and competition analysis

Module 3: Scouting

  • Introduces the ‘TWF Scouting and Sourcing’ system
  • Includes strategies like ‘Leaf Sourcing’, Amazon filtering, and using tools like Jungle Scout

Module 4: Value Propositions

  • Teaches how to make yourself attractive to potential brands to increase account approvals
  • Covers building a website, using PPC, optimizing listings, etc.

Module 5: Sourcing

  • Reveals the exact systems used by the creators to contact brand owners, open wholesale accounts, and negotiate lower prices
  • Includes lessons on accurately forecasting sales for ordering inventory

Module 6: Operating and Optimizing

  • Covers managing inventory and getting products from suppliers to Amazon warehouses
  • Provides additional new strategies not covered in previous versions of the course

Bonus Content of The Wholesale Formula

The bonus content included with The Wholesale Formula (TWF) has valuable resources to enhance the learning experience and support users in building their Amazon wholesale businesses:

  • Access to the TWF Facebook Community: Participants can join a dedicated Facebook group where they can ask questions, share strategies, and connect with fellow students for support and networking.
  • VA Launchpad Course: This comprehensive training module teaches users how to hire and train virtual assistants, allowing them to delegate tasks and scale their business more efficiently.
  • Exclusive Software Discounts: Members receive up to $3,000 in discounts on essential tools like Jungle Scout and Tactical Arbitrage, which are crucial for product research and analysis.
  • Resource Vault: A collection of files and resources, including email templates for contacting brand owners, communication templates, cheat sheets, calculators, and checklists to streamline various business processes.
  • Webinar Recordings: Access to over 10 hours of recorded webinars that cover topics such as sourcing, growth strategies, and product analysis, offering insights beyond the core training.
  • Coaching Support for 60 Days: Participants benefit from two months of coaching support, gaining insights from experienced TWF coaches and participating in exclusive live Q&A sessions.

These bonuses provide additional support and resources, helping users effectively implement the strategies taught in the course and enhance their chances of success in the Amazon wholesale market.

The Wholesale Formula Facebook page
The Wholesale Formula Facebook page. You’ll get access to the TWF Alumni private group if you purchase the course.

Who Can Benefit?

The course is designed to accommodate a wide range of users, including:

  • Beginners: Those who are new to selling on Amazon and want a structured approach to learning how to source and sell wholesale products.
  • Experienced Sellers: Individuals who may already be selling on Amazon through other methods (like retail arbitrage) and are looking to transition to a more scalable and sustainable business model.
  • Entrepreneurs Seeking Financial Freedom: People who aspire to work from home and achieve financial independence through e-commerce.
  • International Sellers: The course is suitable for users located anywhere in the world.
  • Individuals Willing to Invest: Users must be prepared to invest in both the course and initial inventory, as TWF requires this commitment of time and money to yield success. 

Creating a Successful Amazon FBA Business with The Wholesale Formula

Reverse Sourcing Wholesale

The Reverse Sourcing Wholesale method taught by The Wholesale Formula focuses on identifying popular products before finding wholesalers or manufacturers. This strategy ensures that the products have a proven market demand and reduces the risk of unsold inventory. Participants analyze sales data, customer reviews, and trends to select items with a consistent sales history and a star rating of 3.5 or higher.

Leveraging Big Brands

One of the key strategies to create a successful FBA business taught in The Wholesale Formula is leveraging big brands. This involves partnering with well-known brands and selling their products on Amazon. Because these brands have well-established reputations and customer trust, selling their products can lead to higher sales and faster growth.

Dan and Dylan explain how to approach these brands, negotiate favorable terms, and maintain long-term relationships. This is crucial because having a reliable supply of high-quality products can make or break your Amazon FBA business.

Utilizing Virtual Assistants (VA)

Managing an Amazon FBA business can be time-consuming, especially as you scale. That’s why The Wholesale Formula includes a comprehensive VA Launchpad. This module teaches you how to hire, train, and manage virtual assistants to handle various tasks, such as product research, inventory management, and customer service.

By delegating these tasks to a VA, you can focus on growing your business and implementing advanced strategies. The course provides templates, checklists, and training materials to ensure your VAs are well-equipped to perform their duties effectively.

Pros/Advantages of The Wholesale Formula

Comprehensive and In-depth Course

The Wholesale Formula is one of the most comprehensive Amazon wholesale courses available. It covers every aspect of building a successful Amazon FBA business, from sourcing products to scaling operations. The step-by-step approach makes it easy to follow and implement strategies.

Real-life Applications and Case Studies

Throughout the course, Dan and Dylan share real-life examples and case studies to illustrate the concepts and strategies they teach. These examples provide valuable insights into how to apply the lessons to your own business.

A screenshot showing a successful student of The Wholesale Formula.
These success stories demonstrate the potential of The Wholesale Formula and serve as inspiration for new and experienced sellers alike.

Lifetime Updates

When you invest in The Wholesale Formula, you gain access to lifetime updates. As the course is updated with new content and strategies, you will always have access to the latest information. In the world of e-commerce staying up-to-date with the latest trends and techniques can make all the difference.

30-Day Money-Back Guarantee

The Wholesale Formula comes with a 30-day money-back guarantee. If you’re not satisfied with the course for any reason, you can request a full refund within 30 days of purchase. This makes it a risk-free investment for those serious about building a successful Amazon FBA business. Note that this refund policy is not applicable if you’re on the multi-installment payment plan.

Cons/Drawbacks of The Wholesale Formula

High Initial Investment

The Wholesale Formula is not cheap. The course requires a significant upfront investment, which may be a barrier for some individuals. However, it’s important to view this as an investment in your business. The knowledge and strategies you gain from the course can lead to substantial returns.

Additional Costs for Inventory

Besides the cost of the course, you will also need to invest in inventory. Wholesale sourcing requires purchasing products in bulk, which means you’ll need additional capital to get started. Factor these costs into your budget when considering The Wholesale Formula.

Limited Course Availability

The Wholesale Formula is only available for enrollment once a year. This limited availability and a long waitlist can be a drawback for those who are eager to get started immediately. However, this exclusivity also means that the creators can provide focused support to their students during the enrollment period.

The Wholesale Formula waitlist page.
You can still join the waitlist and get regular updates and educational materials related to the course.

The Wholesale Formula Pricing

Course Cost Breakdown

The Wholesale Formula course offers two payment options: a single payment of $2,497 or three monthly installments of $997. While the cost may seem high, the value of the course and the high potential return on investment make it a worthwhile consideration.

Payment Plans

A three-month payment plan is available for those who prefer to spread out the cost, making it affordable for those who may not be able to pay the whole amount upfront. This flexibility benefits individuals who are serious about investing in their Amazon FBA business but need time to gather funds.

Refund Policy

The Wholesale Formula comes with a 30-day money-back guarantee. If you’re not satisfied with the course for any reason, you can request a full refund within 30 days of purchase. This risk-free guarantee allows you to try the course and see if it’s the right fit for you without any financial risk.

Final Verdict

After thoroughly examining The Wholesale Formula, it’s clear that this course offers valuable insights and strategies for anyone looking to succeed in the Amazon FBA business. From the comprehensive training modules to the proven success stories of past students, The Wholesale Formula stands out as a top choice for aspiring Amazon sellers.

The course’s focus on wholesale sourcing, combined with the expertise of Dan Meadors and Dylan Frost, creates a solid foundation for building a profitable Amazon FBA business. The inclusion of lifetime updates and access to the VA Launchpad further enhances the value of the course.

Screenshot showing the impact of The Wholesale Formula.
You too can be one of the students who can benefit greatly from the course.

Is It Worth the Investment?

Given the substantial upfront cost, it’s reasonable to consider whether The Wholesale Formula justifies its price tag. However, when you factor in the potential returns and the comprehensive nature of the training, the investment can yield significant rewards if the strategies are implemented effectively.

The 30-day money-back guarantee offers a safety net, so you can assess the course without financial risk. For those committed to establishing a thriving Amazon FBA business, The Wholesale Formula is a valuable investment.

Final Recommendations

The Wholesale Formula is suitable for anyone looking to build or scale a successful Amazon FBA business. Whether you’re a beginner or an experienced seller, the strategies and techniques taught in this course can help you take your business to the next level. 

If you’re ready to take your Amazon FBA business to the next level, consider enrolling in The Wholesale Formula. With the right mindset and dedication, you can turn this investment into a profitable venture.

Try The Wholesale Formula Today

Frequently Asked Questions (FAQ)

Is The Wholesale Formula suitable for beginners?

Yes, The Wholesale Formula is designed for both beginners and experienced sellers. The course starts with the basics and gradually progresses to more advanced strategies.

What support do I get after buying the course?

After purchasing The Wholesale Formula, you gain access to lifetime updates, so you always have the latest information and strategies. Additionally, the course includes access to the VA Launchpad, which helps you hire and train virtual assistants to manage your business.

How long does it take to complete the course?

The time it takes to complete The Wholesale Formula depends on your pace and schedule. On average, most students complete the course within a few weeks to a couple of months. 

Can I access the course materials after completion?

Yes, when you purchase The Wholesale Formula, you have lifetime access to the course material.

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