When it comes to building a successful eCommerce brand, visibility is key. Whether you sell premium goods or are simply trying to break into the market, increasing your brand exposure is essential. A strong brand can help you stand out from the competition and entice potential buyers to check out your site.
With so many online retailers on the market today, finding success isn’t easy. It takes time and effort to build a reputable brand that consumers trust and will return to again and again. Let’s take a look at some of the most effective strategies you can use to boost your eCommerce brand exposure.
1. Run Weekly/Periodic Marketing Campaigns
Online content marketing involves publishing high-quality articles and other types of content online that attract potential customers. Once potential customers see these articles and other types of content online, they might be interested in your eCommerce business enough to visit your store or website.
Running promotional campaigns for your eCommerce brand can be a very effective way to boost your exposure. You can run campaigns on special occasions – like around the holidays or around the launch of new products.
You can also run smaller, more frequent campaigns on a weekly or monthly basis to boost brand exposure.
The timing of your campaigns can play an important role in boosting brand exposure. For example, running a campaign during the back-to-school season can help boost sales and increase brand awareness.
This can help you sell more inventory and make a larger profit. The price of your products also plays a role in the timing of your marketing campaigns. If your campaigns are running at a time when the price of products is dropping, it can negatively affect your sales.
When done right, such marketing campaigns can help you build an audience and attract new customers.
2. Get In The News
Brands that regularly appear in news articles have a much better chance of boosting exposure for their products and generating highly targeted traffic to their offers.
Even if your article is only a short blurb about your brand in a news article, it can provide a boost in brand exposure. You have to be proactive in finding ways to boost your brand’s exposure and try to leverage the authority of popular media sites.
If your company is featured in news articles, use this content as a chance to boost your brand’s exposure and credibility. Explain what your company does, and include links to your products or your website.
One thing that you should keep in mind when it comes to eCommerce marketing is that it takes time. You can’t expect to see results overnight. It’s important to be patient, and see what works best for your business.
The key idea behind content marketing is to provide value to your audience.
3. Organize Showrooming Activities
Organizing eCommerce showrooming activities can be an effective way to boost your brand’s exposure. You can organize in-person demonstrations of the products you sell or you can organize online reviews and listings of your products on review websites. You can also ask customers to write reviews and/or write reviews for your products.
You can host product reviews on social media platforms to increase foot traffic in-store. You can also organize in-store sampling events that allow visitors to try the products firsthand before they buy them online. You can shoot these events and share them with your audience.
This is a great approach for boosting your brand’s visibility and creating a better online reputation.
4. Use Video Marketing to Boost Brand Exposure
Videos have become an extremely popular marketing tool for boosting brand exposure. By creating and sharing videos for your brand, you’re giving potential customers an opportunity to learn more about your products and business.
If you wan to improve your content marketing strategy, create videos covering everything related to your services, products, and area of focus. This will encourage consumers to invest in your business.
A great video idea includes interviewing a professional in a field that relates to your product. For example, if you sell music production software, interview a producer. Ask them about what they look for in software, and mention how your software fulfills all their needs.
If you have any product reviews on your website or blog, you can also create product testing videos. You can create videos that focus on your company’s story, your products, and your company culture.
Not only are you exposing your product to listeners, but you’re also angling your business as a trusted resource. This will attract customers and increase your e-commerce sales.
5. Leverage Influencer Marketing
An ‘influencer’ is someone who’s popular within a niche community on popular media. They influence target audiences to engage with companies and buy specific products.
Influencer marketing can be especially effective when you’re trying to sell a product that’s new or that hasn’t yet been widely available.
For example, you could create a video profile for an influencer who has a large following and a compelling story to tell.
You could also showcase your products in an Instagram Stories ad so that they can promote them to their followers. The more visibility your influencer gets, the more likely their followers are to buy from you.
Many cosmetic companies pay makeup artist influencers to create exciting looks using their products. Audience members who admire the specific influencer buy the products to recreate the look for themselves.
Most major influencers require financial payment to promote a product through a post or Instagram story, but many smaller influencers are happy to do a post in exchange for free products.
Alternatively, you could use influencer marketing to promote a related product. For example, if you sell dog accessories, you could feature a dog-related Instagram influencer in an online ad for her dog grooming business.
This will help you reach a new audience and spur sales in your existing ecommerce business as well.
6. Incorporate Product Listing Photos into Your Website
By including product listing photos on your website, you’re giving potential customers a better idea of the quality of the products you sell.
Listing only a few photos of an item and leaving the rest of the page blank can be misleading. Including product listing photos on your site and using images that represent the product’s quality is essential. You can add product listing images to your website using services like Amazon or Fotolia.
7. Utilize Affiliate Marketing
Affiliate marketing is a popular way to boost brand exposure for eCommerce brands. By partnering with third-party affiliate marketers, you can earn revenue from commissions for every sale generated from your website.
You don’t need to be actively involved in every affiliate marketing program yourself; you can simply sign up for a few affiliate networks and let them do the work for you.
Integrate affiliate links on your website, in blog posts, and anywhere else you can think of to boost brand exposure for your eCommerce brand.
AmpiFire User Case Studies
What results can you expect?
Well, let’s see what some of our users have said about the impact of the Amp content marketing campaigns on the online exposure of their eCommerce brand and their business:
Here at AmpiFire, we use a proven approach to increase the online visibility and generate leads for our clients’ eCommerce businesses.
Our proven content planning method and ultra specific content enables you to attract more visitors to your site and build brand awareness with potential customers.
Here’s what another long-time AmpiFire user, Julian Thornton, shared with our community:
We help you create and publish informative blog posts, engaging news articles, audio ads and videos that are relevant to your audience. These posts can be tailored to different types of audience and are optimized for search engines.
By creating these compelling unique content pieces, you will increase engagement, drive traffic and leads.
Improving The Online Exposure For Your eCommerce Brand Isn’t Easy, But It’s Crucial.
Choosing the right strategy and implementing strategies consistently is the only way to see results.
Effective strategies include running promotions, getting in the news, organizing showrooming activities, using video marketing to boost brand exposure, and utilizing affiliate marketing.
While there are many different types of brands, one of the most effective ways to increase exposure and brand awareness is through content marketing.
There are numerous ways to increase your brand’s visibility, and you’ll have to try a few to find what works best for your business.
Building and marketing a successful eCommerce brand is no easy task. After all, the market is saturated with thousands of other sellers just like you who are eager to take your potential customers’ hard-earned cash.
However, this doesn’t mean that you have to give up on your dreams of turning your business into a thriving, marketable brand. On the contrary, through effective strategies, you can build and market an eCommerce brand that rivals the best in its field.
After all, building a successful eCommerce brand starts with having a clear plan for where you want to go, and what actions need to be taken in order to get there.
Ready to utilize content marketing to get your brand in front of potential customers?
Book an appointment now with our team to see what AmpiFire can do for your eCommerce brand.