Ecommerce Organic Traffic Revenue Calulator

How to Use the E-commerce Traffic-to-Sales Calculator

This calculator helps you estimate the potential increase in monthly sales revenue based on projected growth in your organic website traffic.

Here’s how to use it:

1. Enter Traffic Data: Input your Current Monthly Organic Traffic and the Projected Increase you anticipate.
2. Select Industry: Choose your Primary Industry/Vertical. This automatically suggests benchmark Conversion Rate (CR) and Average Order Value (AOV) typical for that sector.
3. Choose Landing Page Type: Select whether the increased traffic will primarily land on Transactional (like product/category pages) or Informational (like blog posts/guides) pages. This adjusts the conversion rate calculation, as informational pages usually convert lower.
4. Input Your Metrics (Optional but Recommended):
   • Baseline Organic CR (%): The calculator suggests a benchmark based on your industry. For a more accurate forecast, replace this with your site’s actual organic conversion rate if you know it.
   • Average Order Value (AOV) ($): Similarly, replace the suggested industry benchmark with your site’s actual AOV if known.
5. View Results: The calculator instantly shows the Estimated Additional Monthly Revenue based on your inputs, along with the Adjusted CR for New Traffic and Estimated New Conversions.

Use these estimates to understand the potential impact of your SEO and content efforts and to set informed goals!