Summer is in full swing, and with it comes a slew of exciting retail holidays and events that ecommerce businesses can leverage to drive traffic, boost sales, and build brand awareness. Whether you sell swimwear, outdoor gear, or anything in between, there’s no shortage of opportunities to connect with your customers and showcase your products.
In July 2023, you can take advantage of International Kissing Day, National Give Something Away Day and many others to create fun and engaging promotions that resonate with your target audience.
By leveraging these holidays and events, you can create unique and memorable experiences for your customers that go beyond the products you sell. With AmpiFire’s help, you can amplify the impact of your promotions by reaching thousands of potential customers across multiple platforms and formats.
So, if you’re ready to make the most of July, be sure to check out our comprehensive retail holiday calendar and start planning your promotions today!
Maximize your retail sales throughout the year with our retail calendar guide, featuring 12 articles with tips for each month. Click on each month to learn more!
Key Holidays and Observances in July
- July 1: National Postal Worker Day (US)
National Postal Worker Day is a special day to express appreciation and honor postal workers who diligently deliver mail and packages to our doorsteps.
This is a great opportunity for ecommerce brands to show gratitude and run promotions, like discounts or freebies. Let’s give back to these frontline workers.
Keywords: postal worker appreciation, thank you postal workers, postal worker gifts, postal worker discounts, postal worker promotions, frontline workers recognition
- July 2: World UFO Day (International)
World UFO Day is a fun and intriguing day that celebrates the mystery of unidentified flying objects (UFOs) and raises awareness about extraterrestrial life.
By creating marketing campaigns around outer space or sci-fi themes, offering special discounts on UFO items, and engaging customers with social media posts or videos that spark conversations about alien existence, ecommerce brands can tap into the excitement around this day.
Keywords: UFO enthusiasts, extraterrestrial life, alien-themed promotions, UFO merchandise, sci-fi deals, outer space discounts
- July 3: National Stay Out of the Sun Day (US)
National Stay Out of the Sun Day encourages people to take a break from prolonged sun exposure and practice sun safety.
This day is a good time for ecommerce brands to promote sun protection products like sunscreen and sun hats.
Keywords: sun safety, sun protection, summer skincare, UV protection, sun hats, sunglasses discounts
- July 4: Independence Day (US)
Independence Day is a significant national holiday in the United States, commemorating the adoption of the Declaration of Independence and celebrating American freedom and patriotism.
Ecommerce brands should take advantage of this opportunity to run 4th of July sales or promotions.
This includes patriotic-themed stuff like American flag apparel, decorations, or outdoor gear. National pride can be evoked through news articles, blog posts, or email campaigns.
Keywords: 4th of July sales, patriotic promotions, American flag apparel, Independence Day deals, patriotic decorations, USA-themed discounts
- July 5: National Bikini Day (US)
This day celebrates the invention of the bikini and the beginning of the summer season. Ecommerce brands can offer exclusive discounts on swimwear, launch a new collection of bikinis, or host a social media contest encouraging customers to share their favorite bikini photos.
Another idea is to partner with beach conservation charities to donate a percentage of profits towards their cause.
Keywords: Swimwear, beach season, social media contests, exclusive discounts, conservation charities, new collection
- July 6: International Kissing Day (International)
International Kissing Day celebrates love and affection by honoring kissing. Create content marketing campaigns that inspire customers to share their kissing stories or moments using branded hashtags, sparking engagement and connection.
Keywords: love and affection, romantic gifts, kiss-themed promotions, beauty and grooming deals, relationship celebrations, kiss-inspired discounts
- July 7: World Chocolate Day
This day celebrates the history, taste, and popularity of chocolate.
Ecommerce brands can offer exclusive discounts on chocolate products, launch a new collection of chocolate-inspired products, or host a social media contest asking customers to share their favorite chocolate recipes.
Another idea is to partner with charities that support fair trade and sustainable chocolate production, and donate a percentage of profits towards their cause.
Keywords: Chocolate, exclusive discounts, new collection, social media contest, fair trade, sustainable production, charity partnership
- July 8: Video Game Day (International)
Video Game Day is a thrilling day for gaming enthusiasts to celebrate their love of video games and their impact on popular culture.
By offering special deals on video games, consoles, accessories, or merchandise, ecommerce brands can boost their marketing. Hosting online gaming tournaments, giveaways, or collaborations with popular gaming influencers can also create buzz and drive sales.
Keywords: gaming promotions, gaming consoles, gaming merchandise, video game deals, gaming influencers, online gaming tournaments
- July 9: National Sugar Cookie Day (US)
National Sugar Cookie Day celebrates the beloved classic cookie.
Ecommerce brands can satisfy customers’ sweet tooth by offering special promotions on sugar cookies, cookie-related products, baking supplies, or cookie-themed merchandise.
Keywords: Sugar cookies, cookie-related products, baking supplies, cookie-themed merchandise, sugar cookie recipes, decorating ideas, virtual baking competitions, personalized cookie gift sets, nostalgia, childhood memories
- July 10: National Pina Colada Day (US)
National Pina Colada Day is a refreshing day to indulge in the tropical flavors of this classic cocktail.
Ecommerce brands can create a fun and tropical-themed marketing campaign, offering special deals or promotions on cocktail ingredients, barware, or summer-themed merchandise.
Keywords: cocktail ingredients, barware, summer-themed merchandise, Pina Colada recipes, cocktail party ideas, virtual cocktail-making classes
- July 11: Prime Day (US, UK, Australia)
Prime Day is a highly anticipated annual sales event hosted by Amazon, offering exclusive deals and discounts to Amazon Prime members. Ecommerce brands can ride the wave of Prime Day by creating their own promotions or sales events.
This will capture the attention of shoppers looking for deals. Brands can offer special discounts, bundle deals, or exclusive promotions on their products.
Keywords: exclusive deals, Amazon Prime, limited-time offers, flash sales, online shopping, Amazon promotions
- July 12 – National Simplicity Day (US)
National Simplicity Day celebrates the beauty and benefits of simplifying our lives.
This day celebrates the beauty and benefits of simplifying our lives.
Ecommerce brands can leverage this theme in their marketing campaigns by promoting minimalist products, organizing solutions, self-care items, or eco-friendly products that promote a simpler and more mindful lifestyle.
Keywords: National Simplicity Day, minimalist products, organizing solutions, self-care items, eco-friendly products, decluttering, virtual workshops, mindfulness lifestyle, balance, reducing stress
- July 13: International Rock Day (International)
International Rock Day celebrates rock music and its influence on popular culture.
Ecommerce brands can amp up their marketing campaign by offering special promotions on rock music, band merchandise, musical instruments, or concert tickets.
Keywords: rock music, band merchandise, musical instruments, rock-themed fashion, virtual concerts, music trivia
- July 14: Bastille Day (France)
This holiday commemorates the storming of the Bastille prison in 1789 and the start of the French Revolution. Ecommerce brands can offer exclusive discounts on French-inspired products, host virtual events featuring French cuisine or culture, or create themed product collections with French-inspired designs. Another idea is to donate a portion of profits to organizations that support French heritage or culture.
Keywords: French Revolution, French-inspired products, virtual events, themed collections, French heritage, cultural organizations
- July 15: World Youth Skills Day (International)
World Youth Skills Day is a day to raise awareness about the importance of developing skills among young people for personal and professional growth.
Brands can create inspiring blog articles or videos featuring the success stories of young entrepreneurs, career tips, or skills development strategies.
Keywords: educational products, online courses, career development, personal growth, professional growth, youth empowerment
- July 15: Amazon Prime Day (UK)
Amazon Prime Day is a highly anticipated sales event exclusively for Amazon Prime members in the UK, offering exclusive deals and discounts on a wide range of products.
Ecommerce brands can leverage the hype around Prime Day by offering their own promotions or sales events. These promotions can include special discounts, bundle deals, or exclusive promotions on their products.
Keywords: exclusive deals, discounts, promotions, online shopping, limited-time offers, bundle deals.
- July 15: National Give Something Away Day (US)
This day encourages people to give something away to someone else, whether it be an item or an act of kindness.
Ecommerce brands can run a promotion where customers receive a free gift with purchase or offer a discount code to share with a friend.
Another idea is to partner with a charity and donate a percentage of profits towards their cause.
Keywords: Giving, kindness, free gifts, discount codes, charity partnerships
- July 15: Tax Day (UK)
Tax Day is the deadline for individuals and businesses in the UK to file their tax returns.
Ecommerce brands can create a helpful marketing campaign by offering special promotions on tax-related products or services, such as tax software, financial planning tools, or bookkeeping services.
Brands can create informative blog articles or videos featuring tax-saving tips, tax deductions, or financial planning advice.
Keywords: tax returns, tax software, financial planning, tax-saving tips, tax deductions, consultations
- July 16: World Snake Day
This day promotes education and awareness about snakes and their importance to the ecosystem.
Ecommerce brands can create a themed product collection featuring snake-inspired designs or offer a discount code for products that promote snake conservation.
Other ideas include hosting a virtual event featuring snake experts or partnering with a wildlife conservation charity to donate a portion of profits.
Keywords: Snakes, education, conservation, themed collections, virtual events, wildlife charities
- July 17: World Emoji Day
This day celebrates the use of emojis and their role in modern communication.
Ecommerce brands can offer exclusive discounts on products featuring popular emojis, run social media contests featuring creative use of emojis, or create themed product collections with emoji-inspired designs.
Another idea is to partner with organizations that support mental health and wellness and donate a portion of profits to their cause.
Keywords: Emojis, modern communication, themed collections, exclusive discounts, social media contests, mental health and wellness
- July 18: Mandela Day (International)
Mandela Day is a global day of service that commemorates Nelson Mandela’s birthday, a renowned South African anti-apartheid revolutionary and politician.
E-commerce brands can create a meaningful marketing campaign by promoting social responsibility and community engagement.
Brands can encourage customers to participate in acts of kindness, volunteerism, or charitable donations.
Keywords: social justice, human rights, Nelson Mandela tribute, charitable donations, activism, inspirational quotes
- July 19: National Daiquiri Day (US)
National Daiquiri Day is a fun food holiday in the US that celebrates the refreshing cocktail flavored with rum, citrus juice, and sweeteners.
E-commerce brands that sell cocktail-related products, such as barware, mixers, or cocktail-themed merchandise, can create a lively marketing campaign.
Brands can offer special promotions, such as discounts on cocktail mixers, cocktail-making kits, or unique daiquiri flavors.
Creating engaging content, such as social media posts, videos, or blog articles featuring daiquiri recipes, DIY cocktail tutorials, or summer entertaining tips can also generate excitement and drive sales.
Keywords: cocktails, barware, mixers, recipes, entertaining tips, summer
- July 21: National Junk Food Day (US)
National Junk Food Day is a playful food holiday in the US that celebrates guilty pleasures and comfort foods.
E-commerce brands that sell junk food-related products, such as snacks, candies, or nostalgic treats, can create a fun and indulgent marketing campaign.
Brands can offer special promotions, such as discounts on popular junk food items, exclusive limited-time flavors, or unique packaging.
Creating humorous content, such as social media posts, videos, or blog articles featuring junk food cravings, guilty pleasure confessions, or creative ways to enjoy junk food can also generate engagement and drive sales
Keywords: junk food, snacks, candies, guilty pleasures, indulgence, promotions
- July 22: Pi Approximation Day
This day celebrates the mathematical constant pi, which is often approximated as 22/7.
Ecommerce brands can offer exclusive discounts or run a promotion for their products with a price ending in .22 or .7.
They can also create social media contests that challenge customers to solve math problems or puzzles related to pi, and offer prizes such as a discount code or a free product.
Keywords: Math, pi, puzzles, contests, exclusive discounts, promotions
- July 22: Hammock Day (International)
Hammock Day celebrates the joy of relaxation and leisure in a cozy hammock. E-commerce brands that sell hammocks, patio furniture, or summer-themed products can create a serene marketing campaign.
Brands can offer special promotions, such as discounts on hammocks, hammock accessories, or other lounging gear.
Keywords: relaxation, cozy, outdoor leisure, hammock sale, outdoor lounging, summer relaxation
- July 23: Gorgeous Grandma Day (US)
Gorgeous Grandma Day celebrates and honors grandmothers for their wisdom, love, and beauty.
E-commerce brands that sell gifts, beauty products, or fashion items for grandmothers can create a heartwarming marketing campaign.
Brands can offer special promotions, such as discounts on grandma-themed gifts, skincare products, or fashion accessories.
Keywords: love, beauty, fashion, gifts for grandmothers, skincare, wisdom
- July 24: International Self-Care Day (International)
International Self-Care Day is a day to raise awareness about self-care for physical, mental, and emotional well-being.
E-commerce brands that sell wellness, self-care, or self-care-related products can create a nurturing marketing campaign.
Brands can offer special promotions, such as discounts on self-care products, wellness subscriptions, or self-care gift sets.
Creating informative blog articles, social media posts, or videos featuring self-care practices, mindfulness exercises, or customer testimonials can also promote self-care importance and drive sales.
Keywords: wellness, self-care products, mindfulness, mental health, well-being, self-care awareness
- July 25: National Wine and Cheese Day (US)
National Wine and Cheese Day is a popular food holiday in the US that celebrates the perfect pairing of wine and cheese.
E-commerce brands that sell wine, cheese, or wine and cheese-related products can create a delectable marketing campaign.
Brands can offer special promotions, such as discounts on wine and cheese pairings, wine accessories, or gourmet cheese selections.
Keywords: wine and cheese pairings, gourmet cheese, wine accessories, food pairings, entertaining tips, foodie delights
- July 25: Parents’ Day (US)
This day celebrates the importance of parents and their role in raising children.
Ecommerce brands can create themed product collections that appeal to parents, such as home decor or family games.
They can also offer exclusive discounts on items such as personalized gifts or family-oriented products, and partner with local charities that support parents and families in need.
Keywords: Parents, family, themed collections, personalized gifts, exclusive discounts, social media contests, charity partnerships
- July 26 – National Aunt and Uncle Day (US)
National Aunt and Uncle Day is a day to celebrate and honor aunts and uncles for their love, support, and special bond with their nieces and nephews.
E-commerce brands that sell gifts, personalized items, or family-themed products can create a heartwarming marketing campaign.
Brands can offer special promotions, such as discounts on aunt and uncle gifts, personalized items, or family-themed merchandise.
Keywords: National Aunt and Uncle Day, Aunt and Uncle Day, Aunt and Uncle gifts, Personalized gifts for aunts and uncles, Family-themed merchandise, Family bonding activities, Love for nieces and nephews, Niece and nephew gifts
- July 27: National Love Your Pet Day (US)
National Love Your Pet Day is a special day to celebrate the unconditional love and companionship that pets bring into our lives.
Ecommerce brands that cater to pet owners can create a heartwarming marketing campaign.
Brands can offer unique promotions, such as personalized pet items, discounts on pet supplies, or pet-themed merchandise.
Keywords: Pet supplies, Pet accessories, Pet-themed merchandise, Pet care tips, Pet lovers, Pet influencers
- July 28: World Nature Conservation Day
This day aims to raise awareness about protecting natural resources and preserving the environment.
Ecommerce brands can promote eco-friendly products, offer discounts on sustainable items, or organize a virtual clean-up event to support the cause.
Other ideas include partnering with conservation charities to donate a percentage of profits or launching a social media challenge to encourage customers to share their eco-friendly lifestyle.
Keywords: Environment, sustainability, eco-friendly products, conservation charities, virtual clean-up event, social media challenge
- July 29: International Tiger Day
This day aims to raise awareness about tiger conservation and protection of their natural habitats.
Ecommerce brands can run special sales on products made from sustainable materials or donate a percentage of profits towards tiger conservation organizations. Additional ideas include creating a themed product collection featuring tiger-inspired designs or hosting a social media contest to promote tiger conservation.
Keywords: Conservation, protection, sustainable materials, themed collections, social media contests, tiger-inspired designs
- July 30: International Day of Friendship
This day celebrates the importance of friendships in promoting peace and understanding between people of different backgrounds.
For your store you can create themed product collections featuring friendship-related designs, run promotions on products that encourage connection and bonding, or offer exclusive discounts to customers who refer their friends to the store. You can also consider donating a portion of profits to charities that promote intercultural exchange and understanding.
Keywords: Friendship, connection, bonding, intercultural exchange, promotions, themed collections
- July 31: National Avocado Day (US)
This day celebrates the beloved avocado, a versatile and healthy fruit that has become a popular food trend.
Ecommerce brands can run promotions on avocado-related products, create themed product collections featuring avocado-themed designs, or host social media contests with avocado-related themes.
Keywords: Avocado, healthy food, promotions, themed collections, social media contests, sustainable farming
- July 31: International Day of People with Disability
This day aims to raise awareness and promote the rights and well-being of people with disabilities.
Ecommerce brands can run special sales on products that promote accessibility and inclusivity, create themed product collections featuring disability-related designs, or partner with disability charities to donate a portion of profits. Another idea is to feature customers with disabilities in the brand’s social media campaigns to promote representation and diversity.
Keywords: Disability, accessibility, inclusivity, themed collections, charity partnerships, diversity
Content Marketing is an Essential Part of Any Ecommerce Holiday Marketing Strategy
By creating valuable and engaging content, retailers can attract and retain customers, establish themselves as industry experts, and ultimately drive sales.
Amplifire is a platform that helps you create and distribute your content marketing campaigns across a variety of high-traffic media sites. This can help you reach a wider audience and build your brand’s credibility and authority.
When you use Amplifire, you can create high-quality content like articles, blog posts, or videos that showcase your products or services.
Then, Amplifire will help you distribute that content on relevant media sites where your target audience is likely to be.
This can help you get more traffic to your site, increase brand awareness, and generate more sales. By implementing these strategies, retailers can take advantage of the ecommerce holiday season and drive sales. If you want to learn more about how we can help you achieve your ecommerce goals, book an appointment with our team.