Green is the color of luck and prosperity, and with St. Patrick’s Day just around the corner, it’s time for ecommerce brands to get creative and bring the luck of the Irish into their sales strategy.
Running content marketing campaigns can be a game-changer for ecommerce businesses, helping to reach new customers and keep current ones engaged with the brand. This March, retailers have the opportunity to take advantage of a range of holidays and special occasions, and with a little bit of planning, they can turn them into a source of increased sales and brand awareness.
Picture this: it’s St. Patrick’s Day, and your online store is filled with green decorations, special deals, and fun promotions. Your social media channels are buzzing with excitement, and your email inbox is flooded with orders from customers eager to get in on the fun. That’s the power of a well-executed content marketing campaign.
But, it’s not just about St. Patrick’s Day. March is a month full of opportunities for ecommerce businesses to connect with their customers and build brand loyalty. From National Tortilla Chip Day to World Sleep Day, there’s a holiday for everyone, and a chance to create compelling content that will capture your audience’s attention.
The key is to think outside the box, get creative, and stay focused on your target audience. By aligning your content marketing campaigns with the needs and interests of your customers, you’ll be able to create content that resonates and drives results.
So, whether you’re a seasoned pro or just starting out with content marketing, now is the time to get inspired, start planning, and make the most of this March’s retail holiday calendar.
Key Holidays and Observances
Here is a list of key holidays in March with tips for ecommerce businesses on how to leverage each holiday to generate more sales:
March 1: National Peanut Butter Lover’s Day
- This holiday presents an opportunity for ecommerce brands to showcase their peanut butter-related products or promote peanut butter-themed events or promotions to draw interest.
Keywords: peanut butter, snacks, food, celebration
March 1: St. David’s Day (Wales, UK)
- Celebrate the patron saint of Wales by offering Welsh-themed products or promotions.
Keywords: Wales, St. David, heritage, culture
March 2: National Read Across America Day
- This holiday, which celebrates reading and literature, presents an opportunity for ecommerce businesses that sell books, e-readers, or educational products to promote their products and offer special deals or promotions.
You can also create reading-related content such as book reviews, reading lists, or author interviews to engage your audience and boost sales.
Keywords: books, literature, education, reading, promotion
March 3: National Anthem Day
- This day celebrates the national anthem of the United States, “The Star-Spangled Banner.” Ecommerce businesses can leverage this day by offering patriotic-themed products and promotions, such as flags, clothing, or accessories.
Keywords: patriotism, national anthem, flags, clothing, accessories
March 5: National Cheese Doodle Day
- Make a cheesy celebration by showcasing your cheesy snacks, dips, and dressings. Offer special deals and discounts on all your cheese-related products or create an eye-catching display with a variety of cheese doodles to draw customers in and increase sales.
March 5: St. Piran’s Day (Cornwall, UK)
- Showcase your Cornish-themed products or run promotions to mark the celebration of St. Piran, the patron saint of Cornwall.
Keywords: Cornwall, St. Piran, heritage, culture
March 6: Labour Day (Australia)
- Take advantage of the long weekend by offering special sales or promotions to celebrate Labour Day in Australia.
Keywords: Australia, Labour Day, long weekend, sales
March 7: National Cereal Day
- Use this holiday as an opportunity to promote your cereal-based products or to introduce a limited-edition cereal flavor. You can also offer special deals and discounts to attract customers or partner with a local cafe to create a cereal bar experience and drive sales.
March 8: International Women’s Day
- Take advantage of this holiday to promote your products and services that cater to women, such as beauty, fashion, and wellness products. This day celebrates the social, economic, cultural, and political achievements of women.
Ecommerce businesses can leverage this day by promoting products and services that support women, such as skincare products, personal development books, or online courses.
Keywords: women, gender equality, social justice, personal development, products for women, empowerment, beauty, fashion, wellness
March 10: National Pack Your Lunch Day
- Offer special deals on all your lunch-related products, such as bento boxes, water bottles, and reusable utensils. You can use the opportunity to encourage customers to participate in a social media contest where they share photos of their packed lunches for a chance to win a prize.
You can also create a blog post or video showcasing different lunch ideas and highlight your products.
March 11: National Oatmeal Nut Waffles Day
- Ecommerce brands can use the occasion to promote their oatmeal-related products or promote oatmeal-themed events or promotions to draw interest.
Keywords: oatmeal nut waffles, breakfast, food, celebration
March 12: National Baked Scallops Day
- Leverage this holiday by showcasing your scallop-related products or by running scallop-themed events or promotions to draw interest.
Keywords: baked scallops, food, celebration
March 13: National Coconut Torte Day
- This holiday offers a great opportunity for ecommerce brands to showcase their coconut-related products or promote coconut-themed events or promotions to draw interest.
Keywords: coconut torte, dessert, sweets, celebration
March 14: National Pi Day
- This day celebrates the mathematical constant pi (π) and is observed by mathematicians, scientists, and teachers around the world. Ecommerce businesses can leverage this day by promoting products related to math, science, or education, such as books, toys, or gadgets.
Keywords: pi, math, science, education, books, toys, gadgets
March 17: St. Patrick’s Day
- Take advantage of this holiday to promote your green-themed products or products that are popular on St. Patrick’s Day, such as clothing, accessories, and food and beverage items. You can also create fun and festive content such as recipes, tutorials, or social media posts to engage your audience and drive sales.
Decorate your store with green-themed decorations and encourage customers to wear green. Offer special deals and discounts on green-themed products or partner with a local bar to create a St. Patrick’s Day event and drive sales.
Keywords: St. Patrick’s Day, green, Ireland, Saint Patrick’s Day, heritage, culture, clothing, accessories, food and beverage, recipes, tutorials
March 17: Sydney Gay and Lesbian Mardi Gras (Australia)
- Celebrate diversity by promoting LGBT+ friendly products and running special promotions to mark the Sydney Gay and Lesbian Mardi Gras event.
Keywords: LGBT+, Mardi Gras, Sydney, diversity
March 18: Supreme Sacrifice Day (UK)
- This day is a day of remembrance for members of the UK armed forces who have died in the line of duty. Ecommerce businesses can show their support by offering special deals or promotions on products that commemorate the day, such as flags, clothing, or memorial items.
You can also create content that honours and remembers the sacrifices of the armed forces, such as stories of bravery, memorial services, or product reviews.
Keywords: UK armed forces, sacrifice, remembrance, memorial, promotion
March 19: St. Joseph’s Day
- This day is celebrated in honor of St. Joseph, the patron saint of workers. Ecommerce businesses can show their support by offering special deals or promotions on products that celebrate the day, such as books, candles, or religious items.
You can also create content that celebrates the life of St. Joseph, such as biographies, prayers, or product reviews.
Keywords: St. Joseph, patron saint, workers, celebration, promotion.
March 20: International Day of Happiness
- This holiday is an opportunity for ecommerce businesses that sell products that promote happiness, such as self-care products, books, or wellness products to promote their products and offer special deals or promotions.
You can also create happiness-related content such as self-care tutorials, book reviews, or motivational posts to engage your audience and boost sales.
Keywords: happiness, self-care, books, wellness, promotion
March 20: National Proposal Day
- Take advantage of this holiday to promote your products and services that cater to couples, such as jewelry, wedding planning services, and romantic getaways. You can also create romantic and inspiring content such as blog posts, social media posts, or videos to engage your audience and drive sales.
Keywords: couples, jewelry, wedding planning, romantic getaways, romantic, inspiring
March 21: Harmony Day (Australia)
- Use Harmony Day as an opportunity to promote products that promote inclusivity and diversity.
Keywords: Australia, Harmony Day, inclusivity, diversity.
March 21: World Poetry Day
- World Poetry Day is a celebration of the power of poetry to promote peace, understanding, and dialogue among cultures and nations. Ecommerce brands can leverage this day by promoting products related to poetry, such as books, journals, or stationery. They can also run contests or promotions that encourage customers to share their poems.
Keywords: poetry, world poetry day, creative writing, literature, self-expression, artistic expression
March 21: National Fragrance Day
- This holiday is an opportunity for ecommerce businesses that sell perfumes, candles, or other fragrance-related products to promote their products and offer special deals or promotions.
You can also create fragrance-related content such as product reviews, fragrance-making tutorials, or fragrance-related gift guides to engage your audience and boost sales.
Keywords: fragrance, perfume, candles, skincare, promotion
March 22: National Water Day
- Highlight your water-related products, such as reusable water bottles and hydration products. Offer special deals and discounts to attract customers. and encourage customers to participate in a social media contest where they share photos of their water consumption habits for a chance to win a prize.
March 25: National Waffle Day
- Offer special deals and discounts on all your waffle-based products. Partner with a local café to create a waffle bar experience and drive sales and utilize social media to promote waffle-themed recipes and encourage customers to share their own.
March 27: National Viennese Whirl Day
- This holiday is an opportunity for ecommerce businesses that sell baked goods, chocolate, or sweets to promote their products and offer special deals or promotions.
You can also create Viennese Whirl-related content such as baking tutorials, recipe videos, or dessert reviews to engage your audience and boost sales.
Keywords: baking, sweets, Viennese Whirl, chocolate, dessert, promotion
One of the most exciting things you can do is participate in popular retail events. Not only do they offer a great opportunity to build brand awareness, but they also help you establish customer loyalty and establish your brand as a leader in your industry and foster a loyal customer base.
In fact, a study by the Content Marketing Institute found that companies that consistently create and distribute content generate 6 times more conversions than those who don’t.
By consistently running content marketing campaigns, you can effectively leverage these events and create a lasting impact on your target audience.
Maximize Your March Retail Holiday Opportunities with AmpiFire
With the retail holiday calendar packed with special occasions like St. Patrick’s Day, now is the perfect time to ramp up your content marketing efforts. But how do you ensure your campaigns are reaching your target audience and driving the results you want?
That’s where AmpiFire comes in. Our team of experts specializes in creating content marketing campaigns that are specifically designed to help you reach your ecommerce goals.
We use a multi-channel approach, repurposing and summarizing your content for different mediums like video, audio, slideshows, articles, blogs, and infographics, and publishing it to major platforms for maximum impact.
But it doesn’t stop there. Our content strategy is focused on building your brand, increasing your exposure and traffic, and earning the trust and authority of your target audience. By targeting high-ROI traffic and people who are interested in buying your products, we help you create a content marketing campaign that is both effective and sustainable in the long-term.
Take advantage of the March retail holiday calendar and start boosting your eCommerce sales today. Contact us for a free consultation call and let us show you how AmpiFire can help you create quality content and drive the results you want. Start your journey to success with us today!