Creating content is one of the most effective ways to gain visibility, attract new customers, and support your marketing strategy. But it’s not easy.
Content creation can be time-consuming, with so many different channels demanding your attention all at once. Whether you’re trying to reach a specific target audience or hoping to attract potential business partners, creating press-worthy content is an essential part of growing your business.
In this blog post, we’ll explore five tactics for creating press-worthy content for your business that helps you gain visibility, attract new customers, and support your marketing strategy.
1. Incorporate Timeliness In Your Content Strategy
Timeliness is an important aspect of press-worthy content. In fact, 58% of journalists say that timeliness is the number one factor in determining whether they are likely to cover your story. It’s crucial to understand current events and trends in your industry, or even across unrelated industries, and find a way to incorporate them into your content strategy.
For example, if a sports organization wins an important game, you can create content that mentions the win and includes statistics and facts from the game. By doing so, you can increase the number of people who are exposed to your content and drive traffic to your website.
Where there’s a fire, there’s a way—or at least, this works for me! When something happens that affects our industry or my company directly, I try my best to create relevant posts about it ASAP (but within reason).
2. Impress With Data: Share Key Industry Trends, Facts & Insights
The best content is backed by research.
Data can be used as a visual element in an infographic or it can support the information you share.
For example, if you’re writing about how millennials are changing the way people shop for groceries, use data from a recent study that shows how millennials’ grocery shopping habits differ from those of older generations.
You can also incorporate quotes from other customers or experts in the field that support your claims. The more research you do prior to writing your piece, the better chance you have at writing something truly unique.
3. Try Newsjacking: Leverage The Fame Quality & The Trending Topics
Another great way to create press-worthy content is through newsjacking.
This can be done in real-time or ahead of time—so long as you’re staying true to the nature of your business/brand and offering something relevant and useful as part of your participation in these events, everything should turn out just fine! Here is how:
Real-Time Newsjacking: The best way to newsjack is by doing it immediately after something happens online or offline (or both), like when a celebrity dies unexpectedly or a big sporting event takes place (like this year’s Super Bowl).
Pre-Planned Newsjacking: This method involves anticipating upcoming trends/events so that when they actually happen later down the road from now but aren’t yet trending at their full potential yet due mainly because they haven’t hit mainstream media outlets yet…which means no one really knows how much excitement they’ll generate until now.
By creating content that piggybacks off trending news stories, you can generate more attention and drive more traffic to your website; you can extend your reach and gain more exposure.
4. Make Your Content Original, Bizzare or Novel
If you want to create press-worthy content, sometimes the best thing you can do is truly stand out from the crowd.
This type of content can be difficult to create, but it can also be very effective.
If your company has a funny person on staff who makes hilarious videos, let him do so! Or if you have an employee with a great story to tell, let him share it.
Let people know what goes on inside your business and make them laugh at the same time (or cringe).
5. Feature a Conflict & Share Your Perspective As An Industry Expert
Conflict is the heart of most stories, but it can be a lot harder to find in real life than it is on the big screen. The next time you have a conflict at work or an industry event, try turning the story into content by sharing your perspective as an expert in your field.
This strategy is the easiest way to get your content noticed. A conflict is an issue that people feel passionate. about and want to know more about, which makes it perfect for creating buzz around your business. The best part of this strategy is that you don’t need to be. an expert in order to share your unique perspective on a conflict—you just need a strong point of view!
The key here is that your audience isn’t looking for someone who shares their same point of view; they want a trusted source that can offer unique insight into a common problem
6. Consider Content With A Geographical Angle
If you have a business with a global or national reach, incorporating a geographical angle into your content strategy can help you stand out from the crowd.
You can choose a subject that’s relevant to the location you’re in (for example, a fitness studio in New York City could produce blog posts about the best places for brunch or cocktails) or make up an imaginary place and use it as the focal point for your content (a clothing store could write about what makes their city unique).
This type of content will be relevant to the location where your business operates or to those who live nearby.
7. Share Relatable Stories
One of the most effective ways to help you create a buzz about your brand is by sharing relatable stories. Your target audience will be more likely to share content that has a personal connection, so it’s important to share content that resonates with them. Not only will this help create buzz around your brand, but it also increases awareness and interest in your business.
Sharing relatable stories can be inspirational, educational or entertaining—the possibilities are endless!
Stories are a powerful tool for content creators. When used effectively, stories can help you connect with readers and build trust.
Creating Press-Worthy Content Is No Small Feat
But it’s not impossible either! There are a few things you can do to increase your chances of success. First, make sure that everything you write or produce is relevant to your brand and audience.
Don’t just create content because you think it will be popular—create it because it has meaning for those who matter most to your business. Always remember that great stories don’t just happen overnight; they take time and effort!
