Key Takeaways
- Pinterest users are 85% more likely to make purchases compared to users on other social platforms, making it perfect for driving valuable blog traffic.
- Creating multiple pin designs for each blog post can increase your reach by 300% as different visuals appeal to different Pinterest users.
- Pinterest content has a much longer lifespan than other social media posts, with pins continuing to drive traffic for months or even years after posting.
- Consistent pinning and strategic board organization can increase blog traffic from Pinterest by 200% within the first three months.
- AmpiFire’s AmpCast platform automatically creates Pinterest-optimized pins along with 7 other content formats, then distributes them across 300+ high-authority sites to maximize your blog’s reach.
The Pinterest Revolution for Bloggers
Blog promotion has completely changed in the last few years. Content creators used to struggle to get their articles noticed, spending hours sharing links on different social media platforms with little success.
Pinterest solved this problem by creating a visual search engine where people actively look for helpful content, tutorials, and ideas. Pinterest generates 1.3 billion website visits monthly, with users visiting the platform 2+ times per month on average. Unlike other social platforms where content disappears quickly, pins on Pinterest have a longer shelf life compared to tweets or Facebook posts, with well-crafted pins continuing to drive traffic for months, if not years, after posting.
Pinterest has become a goldmine for e-commerce, driving more referral traffic to shopping sites than Facebook. Businesses often see impressive returns on their ad spend, turning pins into real revenue. What makes the platform even more valuable is the mindset of its users; most come ready to buy, and many report purchasing products they first discovered while browsing.
How AmpiFire Works:
- Research & Target: Find high-demand topics your buyers search for
- Create & Repurpose: AmpiFire’s AmpCastAI generates news articles, blogs, videos, podcasts, infographics, slideshows, and social posts
- Distribute & Amplify: Auto-publish to 300+ sites including Google News, YouTube, Spotify, and major news networks
Get more traffic from people who want to buy your stuff, and powerful “As Seen On” trust badges for your site.
Do It Yourself (with AI), Done For You Content, & 100% Managed Organic Growth options available.
Grow Your Free Traffic From Everywhere
7 Proven Ways to Promote Your Blog on Pinterest
Create Pinterest-Optimized Blog Images
Visual content is everything on Pinterest. Your blog images need to stand out in a sea of colorful pins competing for attention. According to the most recent data, upwards of 85% of Pinterest traffic originates from mobile devices, which has significant implications for the ideal picture format, with a 2:3 ratio being optimum and pin size of 1,000 by 1,500 pixels being the best.
Create bright, eye-catching images with clear text overlay that explains what readers will learn from your blog post. Use consistent colors and fonts that match your brand so people recognize your content instantly.
For example, if you write about healthy cooking, create pins showing the finished dish with text like “5-Minute Breakfast That Burns Fat All Day” in easy-to-read fonts. Make sure the image looks great on phone screens since most Pinterest users browse on mobile.
Write Pin Descriptions That Get Clicks
Pinterest works like a search engine, so using the right keywords in your pin descriptions helps the right people find your content. Nearly all searches on Pinterest are unbranded, meaning people are searching for things like “easy dinner recipes” rather than specific brands.
Research what words your target audience types when looking for solutions you provide. If you write about home organization, use phrases like “small space storage ideas,” “decluttering tips,” and “organize bedroom closet” in your pin descriptions.
Write descriptions that sound natural but include 2–3 relevant keywords. Add a call-to-action like “Click to read the full tutorial” or “Get the complete guide” to encourage clicks to your blog.
Set Up Rich Pins for Automatic Updates
Rich Pins automatically sync information from your site, and when something changes on the original site, the rich Pin periodically updates to reflect that change. This means if you update a blog post title to include the current year, all your existing pins for that post automatically update too.
Article-rich pins show the title, the meta description, and the author of the article or blog post, helping you build brand awareness on the platform for 100% free.
Setting up Rich Pins requires adding a small piece of code to your website. If you use WordPress with the Yoast SEO plugin, simply enable the “Add Open Graph metadata” setting under the Facebook tab. Pinterest will automatically detect this code and turn your regular pins into Rich Pins.
Create Multiple Pins Per Blog Post
Don’t just create one pin per blog post and call it done. Creating alternate pins before publishing helps Pinterest strategy because now you have a reservoir of pins that you can go to when you need to pin something.
Design 3–5 different pin styles for each blog post using different parts of your images, various text overlays, and alternative headlines. This gives you multiple chances to catch different users’ attention as they browse Pinterest.
You can use the same image over and over, but with specific parts of it. For example, you’ve used one part of the photo in a previous pin and have now used the other part of the same image. This saves time while still creating fresh, unique-looking pins.
Join Strategic Pinterest Boards and Create Your Own
Pinterest boards work like organized folders that help users save and discover content. Create 8–12 boards that match your blog topics and audience interests. If you write about personal finance, create boards like “Budget Tips,” “Save Money Fast,” “Debt Payoff Plans,” and “Side Hustle Ideas.”
Create around 10 boards that line up with your blog topics and audience, staying within your niche to cater to your target audience’s interests. Pin 10–20 relevant pins to each board, choosing a different cover image each time you create a board.
Join group boards in your niche where other bloggers share content. This exposes your pins to larger audiences and can significantly increase your reach and blog traffic.
Post at Optimal Times for Your Audience
While general recommendations suggest evenings (around 8 PM to 11 PM) and weekends often perform well, your audience is unique. The best way to find your sweet spot is to check your Pinterest Analytics for when your specific followers are most active and experiment with different times.
Pinterest business accounts give you access to detailed analytics showing when your audience is most active. Use this data to schedule your pins during peak engagement hours for maximum visibility.
Track Performance and Adjust Your Strategy
Pinterest Analytics tells you which pins drive the most traffic to your blog, which boards perform best, and what topics your audience loves most. Use this information to create more content around your highest-performing topics.
Your pins’ level of popularity and engagement will frequently affect how good they are. Your pin will rank higher for quality the more others interact with it by clicking through, saving, magnifying, adding a photo, or commenting.
Monitor your click-through rates, saves, and comments to understand what content resonates with your audience. Double down on creating similar pins for topics that perform well.
Scale Your Pinterest Presence with AmpiFire
Creating enough content to maintain an active Pinterest presence while running a blog is nearly impossible to do manually. Most bloggers struggle to create even one good pin design per blog post, let alone the multiple designs needed for maximum Pinterest success.
At AmpiFire, our AI-powered AmpCast software transforms your core blog content into 8 different formats: news articles, blog posts, infographics, slideshows, podcasts, long-form videos, short-form videos, and Pinterest-optimized social posts.
Each piece is then distributed across our network of 300+ high-authority sites, including Pinterest, Google News, Medium, Fox affiliate sites, MSN, and many more platforms where your target audience spends time.
Our AmpCast technology enables:
- Automatic Pinterest pin creation with multiple design variations for each blog post
- Optimized pin descriptions that help your content get found
- Cross-platform distribution so your blog content reaches audiences everywhere
- Consistent posting schedules across all platforms, including Pinterest
- Performance tracking to identify your most successful content formats
One of our dental clinic clients doubled their organic traffic with just six Amp campaigns using our comprehensive AI-powered content creation and distribution strategy.
The ROI is clear: instead of spending hours designing pins and managing Pinterest boards, you can focus on writing great blog content while we handle the Pinterest marketing that actually drives traffic.
Frequently Asked Questions (FAQ)
How many times should I pin my own blog content?
Pin each blog post 3–5 times using different pin designs, spaced out over several weeks or months. This maximizes exposure without overwhelming your audience. Always create multiple pin designs rather than reposting the same pin repeatedly.
What’s the best pin size for driving blog traffic?
Vertical pins with a 2:3 ratio (1000 x 1500 pixels) perform best on Pinterest. These pins take up more space in feeds and get more engagement. Avoid square or horizontal pins as they get less visibility.
How long should I wait to see Pinterest traffic results?
Pinterest traffic typically takes 2–3 months to build momentum. Unlike other social platforms that show immediate results, Pinterest content needs time to spread through the platform. Consistency during this initial period is crucial for long-term success.
Should I focus on trending topics or evergreen content for Pinterest?
Focus 80% of your efforts on evergreen content that will stay relevant for months or years. While trending topics can bring short-term traffic spikes, evergreen pins continue driving blog traffic long after you post them.
How does AmpCast help with Pinterest specifically?
AmpCast automatically creates multiple Pinterest-optimized pin designs for each piece of your blog content, writes optimized pin descriptions, and handles the distribution across Pinterest plus 300+ other high-authority sites. This eliminates the time-consuming work of manual pin creation while ensuring your content reaches maximum audiences.
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