How to Submit a Press Release to Yahoo News

Article at-a-glance

– When submitting a press release to Yahoo News, add a newsworthy headline and essential details like location and date to ensure it is taken seriously.

– Use high-quality images and clear contact information to enhance your press release’s credibility.

– Use a reputable distribution service like AmpiFire for better chances of getting your press release featured on Yahoo News.

Why Choose Yahoo News

Yahoo News is one of the most visited news platforms globally, with over 175 million monthly active users. By featuring your press release on Yahoo News, you tap into a diverse audience that trusts the platform for reliable news.

Besides that, Yahoo News gives you a chance to elevate your brand’s profile through association with a well-respected news outlet.

Understanding the Yahoo News Audience

Here’s a summary of the Yahoo News audience demographics according to Similarweb and Pew Research Center:

• Gender Distribution: Yahoo News has a predominantly male audience, with 58.71% male and 41.29% female users.
• Age Groups: The largest age group visiting Yahoo News is 35 to 44 years old. Other significant age groups include 25 to 34 years old and 18 to 24 years old – where about 60% of adults in this range use Yahoo at least monthly.
• Income Level: A significant part of Yahoo News users have higher income levels, with many making over $50,000 per year.
• Education Level: Most of Yahoo News users have at least a bachelor’s degree.
• Geographic Distribution: The primary traffic to Yahoo News comes from various countries, including the United States (17.48%), Taiwan (60.5%), and Hong Kong (5.78%), among others.
• User Interests: The audience shows strong interest in categories such as technology, news, and media publishers.

Direct Pitching to Yahoo News 

Direct pitching to Yahoo can be a powerful way to get your press release noticed. But before doing that, research the types of stories Yahoo News typically covers. Tailor your press release to align with their editorial focus. This increases the likelihood of your story being accepted.

You can reach out to Yahoo Communications at [email protected]. If that doesn’t work, you can try [email protected] and see if they respond.    

Email Submissions to Yahoo

Here are some tips to ensure that the emails you send stand out and are opened:

• Your email subject line must encapsulate the essence of your story. 
• Keep your email concise and to the point. 
• Highlight the key points of your press release and explain why it’s relevant to Yahoo’s audience.
• Use a professional email address.
• Attach your press release as a PDF or Word document.
• Include a brief cover letter introducing yourself and your company.

Finally, follow up after a few days if you haven’t received a response. This shows initiative and interest in getting your story published.

Press Release Distribution Services

Services like NewswireNEXT, BusinessWire, PR Newswire, and AmpiFire can distribute your press release to Yahoo News and other major outlets. 

These services usually charge a fee (ranging from $999 to several thousand dollars) for their distribution networks, which can guarantee placements on Yahoo and other sites.

Benefits of Using Distribution Services

Distribution services ensure your press release reaches the right people and increases its visibility across various media channels.

Since they have established relationships with media outlets, your press release is almost guaranteed to be published on those high-authority sites. 

Additionally, these services provide analytics and reporting tools – so that you can track the performance of your press release and measure its impact. 

Content Guidelines for Yahoo News 

Prohibited Topics

There are several topics that are prohibited from being submitted to Yahoo News:

• Vitamins/Supplements: Any content related to health supplements is not accepted.
• Get Rich Quick Schemes: Avoid promoting schemes that promise quick wealth.
• Celebrity Endorsements: Do not mention celebrities unless you have explicit written consent.
• Public Company News: News regarding public companies is not allowed.
• Competitor Mentions: Focus solely on your brand; do not mention competitors.
• Keyword Spamming: Avoid excessive use of hyperlinks or keywords for searchability.

Formatting Rules for Yahoo News Press Releases

To ensure your press release meets the specific formatting rules for Yahoo News, follow these guidelines:

1. Dateline: Include the city and state of origin along with the date at the beginning of the first paragraph. The format should be: “Los Angeles, California / January 2024 -“
2. Headline: Create an attractive headline that clearly references the announcement made in the press release. It should be concise and engaging.
3. Body Structure: Start with the most important information in the first paragraph, answering key questions (who, what, when, where, why). Maintain a clear and organized structure throughout the body of the release.
4. Third-Person Perspective: Write in a third-person voice throughout the press release to maintain objectivity.
5. Media Contact Information: Include complete contact details for public viewing – which are country, media contact name, company name, phone number, and website.
6. Image Guidelines: Include one main high-quality image in a horizontal layout (1200 x 600 pixels). You may add up to three additional images, also preferably horizontal (1200 x 600 pixels). Ensure the images do not have empty backgrounds and have not been published elsewhere.
7. Boilerplate Section: At the end of your press release, include a boilerplate that summarizes the main details about your company or organization, including its mission and background.

Improving Yahoo News Submission Success

Begin by making sure your press release is newsworthy. Tie it to current events or trends to make it more appealing to editors. Adjust the content to fit the editorial style and preferences of Yahoo News and their audience as listed above. 

Then focus on the core message – what is the most important piece of information you want to convey? Make sure this is evident from the get-go. Your audience may only skim through the content, so make every word count.

Use language that is simple yet powerful. Avoid jargon or overly technical terms that might confuse the reader. Instead, use straightforward language that conveys your message effectively.

Stick to the essentials and avoid unnecessary details in your press release. Each paragraph should build on the previous one, guiding the reader through the story seamlessly. It should read like a news article, not an advertisement. Present the facts – not exaggerated claims or subjective statements – and let the story speak for itself. Your information must also be accurate and up-to-date to build trust with your audience. 

How AmpiFire Helps with Yahoo Submission

At AmpiFire, we offer automated content creation and distribution software that can help businesses get targeted buyer traffic, enhance their brand presence online, and increase conversions and sales. Here’s how the AmpiFire Effect works:

• We discover the niche that you belong to and can build a solid brand in.
• We create high-quality, well-researched content in multiple formats – news articles, blog posts, slideshows, podcasts, infographics, and videos.
• We then share and syndicate the content across various sites such as Yahoo Finance, Business Insider, Spotify, and many more. 

Schedule an appointment with the team to learn how we can distribute your news in various formats to various high-authority sites all across the Internet.