How to Submit a Press Release to Google News

Article at-a-glance

– You can submit your press releases to Google-approved news sites such as Hindustan Times and Deccan Herald to be published on Google News.

– You can also use the Google Publisher Center to manage how your content appears on Google News.

– AmpiFire can assist in distributing your press release to Google-approved news sites.

Why Choose Google News

Imagine having your press release seen by millions of people worldwide – that’s the kind of exposure Google News offers. It pulls content from thousands of credible sources – ensuring your story reaches a broad audience. This global reach means that whether you’re a small local business or a multinational corporation, your news can make waves across the globe.

This increased visibility can lead to more traffic, potential leads, and ultimately, more customers.

When users see your content on such a reputable platform, they are more likely to trust your brand – this is important, especially for new businesses trying to establish themselves in the market.

Understanding the Google News Audience

Before you submit your press release, you must understand who will be reading it. Knowing your audience helps tailor your content to their interests and habits – increasing the likelihood that your story will be picked up and shared. 

Here is the key Google News audience information as collated from online sources like SimilarWeb:

• User Demographics: The audience is predominantly male (67.26%), with the largest age group being 35-44 years old.
• Global Reach: Google News is a global news aggregator, pulling from over 20,000 publishers in multiple languages.
• Geographic Distribution: The primary audience for Google News is based in the United States, which accounts for about 47.64% of traffic. Other significant countries include France (8.66%), Germany (5.63%), and Japan (5.49%).
• Monthly Visits: Google News attracts approximately 342.3 million visits each month, reflecting a steady increase of 3.98% compared to the previous month.
• User Trust: Over 60% of people trust Google News more than other outlets – which means you’re increasing your brand’s authority when your press release is published there.
• Engagement Metrics: Users spend an average of 5 minutes and 50 seconds per visit – it’s a pretty strong level of engagement with the content.
• User Interests: The audience is generally interested in categories like News & Media Publishing, technology, business, and other areas that highlight current events and trends.

Submit to Google-Approved News Sites

While submitting directly to Google News isn’t an option, you can, however, submit your content to Google-approved news sites. These sites meet Google’s quality and content guidelines, and journalistic standards – increasing the chances of your press release being picked up.

Identifying Approved Sites

To do this, you must first find the right Google-approved news sites. Here are some examples of such sites:

• Hindustan Times
• Deccan Herald
• The Print
• Outlook India
• NewsX
• Asian Age
• DNA
• IBTimes
• Mid Day
• Vents Magazine
• Estrade Herald

These sites have established credibility and consistently publish original news content, which is crucial for maintaining their status as Google-approved sources.

You should then evaluate the sites based on their audience, content style, and submission requirements. Choose the ones that align with your brand’s message and target demographic so that your press release reaches the right audience.

Submission Guidelines

Each Google-approved site will have specific guidelines you need to follow – like formatting requirements, content length, and acceptable topics. Follow these rules closely to get your press release approved and published.

Your content should be well-written, informative, and free of errors. Avoid promotional language and focus on delivering newsworthy information. Also make sure your press release includes all the necessary details such as who, what, when, where, and why.

Can Google Publisher Center Help?

Changes to Google Publisher Center

Previously, publishers could create source pages manually in the Publisher Center. 

In April 2024, Google released an update that publishers cannot manually add their publications to the Google Publisher Center anymore. Instead, eligible publications will be automatically created by Google later this year. 

So, as long as your site and content adhere to Google’s content policies, it’s automatically considered for inclusion in Google News and other news surfaces.

Key Criteria for Google News Eligibility

Here’s a summary of the key criteria your content must follow to be included in Google News: 

1. Content Quality
   • Content must be original, accurate, and provide unique insights. Aggregated content should be clearly differentiated from self-generated content.
   • Articles should be relevant and published regularly to reflect current events or trending topics.
   • Content must be well-written, free of grammatical errors, and engaging for readers. 

2. Technical Requirements
   • Use permanent and unique URLs for each article. Your site must be structured in a way that is easy for Googlebot to crawl.
   • Content must be provided in HTML format since non-HTML formats like PDFs cannot be crawled by Google News.
   • The site must be accessible to search engine bots, with a properly configured robots.txt file.

3. Adherence to Google News Policies
   • Avoid prohibited content types which are:
     1. Dangerous content
     2. Deceptive practices
     3. Harassing content
     4. Hateful content
     5. Manipulated media
     6. Medical content
     7. Sexually explicit content
     8. Violent extremist content
     9. Violent & gory content
     10. Vulgar language & profanity
   • Provide clear dates, bylines, author information, and contact details to establish trustworthiness.

4. Regular Updates
   • Sites should publish news articles regularly (daily or multiple times a week) to demonstrate active engagement with news topics.

5. Niche Focus
   • The site should primarily focus on news articles rather than a mix of content types (e.g., blogs or product reviews). A dedicated news section is advisable.

6. Use of News Sitemap
   • Submit a Google News-specific XML sitemap that includes metadata about your articles, such as publication dates and titles.

7. User Experience
   • The website design is clean and easy to use for better overall user experience.

By meeting these criteria, you can improve your chances of having your press releases being included in Google News.

Fortunately, you can do it the easier way with AmpiFire!

How AmpiFire Helps with Google News Submission

AmpiFire is a content creation and distribution platform that can help submit your press releases to Google News. We identify your niche and build a strong brand by creating high-quality, well-researched content in various formats – such as news articles, blog posts, slideshows, podcasts, infographics, and videos. We then distribute this content across high-authority sites like Google News, Yahoo Finance, Business Insider, YouTube and Spotify.

You will save a lot of time on creating and submitting press releases since we’ll handle it all for you. Once the content is submitted, you’ll also get a detailed report showing all the sites your press release is distributed to and how it’s performing. 

What are you waiting for? Schedule an appointment with the team today and get your press release easily submitted to Google News.