August is a month filled with sun, fun, and exciting retail holidays that ecommerce businesses can use to connect with their customers and drive sales. From National Watermelon Day to International Cat Day, there are plenty of opportunities to showcase your products and build brand loyalty.
In particular, the back-to-school season is a great time for retailers to make an impact. Whether you sell school supplies, clothing, or gadgets, parents and students are on the lookout for the best deals and promotions to help them prepare for the upcoming school year.
But it’s not just about back-to-school – there are also other holidays and events that you can use to create engaging content and promotions that resonate with your target audience. For example, National Dog Day, Women’s Equality Day, and National Beach Day are just a few of the many holidays that can help you create a connection with your customers.
With AmpiFire’s help, you can take your promotions to the next level by promoting your content across hundreds of sites in multiple formats. Our team can work with you to create a long-term, evergreen content strategy that focuses on high-ROI traffic and attracting people who are interested in buying your products.
So, if you’re looking to make the most of August 2024 and drive more traffic and sales to your ecommerce website, be sure to check out our retail holiday calendar and start planning your promotions today!
Maximize your retail sales throughout the year with our retail calendar guide, featuring 12 articles with tips for each month. Click on each month to learn more!
Key Holidays and Observances in August
- August 1: National Girlfriends Day (US)
This day celebrates the special bond between girlfriends.
Ecommerce brands can offer exclusive discounts on products that promote self-care and pampering, create gift bundles for girlfriends, or host social media contests that encourage customers to share stories or photos of their best girlfriend moments.
Keywords: Self-care, pampering, gift bundles, social media contests, women’s charities - August 2:Bank Holiday (UK)
This public holiday marks the first Monday of August and is a day off for many workers in the UK.
Ecommerce brands can run flash sales or offer exclusive discounts to take advantage of the increased leisure time.
Keywords: Bank holiday, flash sales, exclusive discounts, summer-inspired designs, travel discounts - August 3: National Watermelon Day (US)
This day celebrates one of summer’s favorite fruits, the watermelon.
Ecommerce brands can offer special promotions on products related to watermelon, such as watermelon-inspired clothing or accessories, or create themed product collections featuring watermelon-related items.
Other ideas include hosting social media contests that encourage customers to share their favorite watermelon recipes or offering free samples of watermelon-flavored products with purchases.
Keywords: Watermelon, summer fruit, themed collections, social media contests, free samples, watermelon-inspired products - August 4: National Chocolate Chip Cookie Day (US)
This day celebrates one of America’s favorite treats, the chocolate chip cookie. Ecommerce brands can offer special promotions on baking supplies or create themed product collections featuring cookie-related items.
Other ideas include partnering with local bakeries or offering free cookie samples with purchases.
Keywords: Chocolate chip cookie, baking supplies, themed collections, local bakeries, free samples - August 5: National Underwear Day (US)
This day celebrates the undergarment and encourages people to embrace their body confidence.
Ecommerce brands can offer exclusive discounts on lingerie and underwear, create gift bundles for couples, or host social media contests that encourage customers to share stories or photos of their favorite undergarments.
Keywords: Lingerie, body confidence, gift bundles, social media contests, body positivity charities - August 6, Ekka Show Day (Australia)
This public holiday celebrates the Brisbane Exhibition, also known as the “Ekka”.
Ecommerce brands can offer exclusive discounts on products that celebrate Australian culture, create themed product collections featuring local designs, or partner with local artisans and vendors to offer unique, handmade items. - August 7: International Beer Day
This day celebrates the art of brewing and enjoying beer around the world.
Ecommerce brands can offer discounts on beer-related products, create themed product collections, or host virtual beer tasting events on social media.
Keywords: Beer, brewing, discounts, themed collections, virtual events, local breweries, charity
- August 8: International Cat Day
This day celebrates the beloved feline pet around the world. Ecommerce brands can create themed product collections featuring cat-related designs, host social media contests with cat-related themes, or offer exclusive discounts on cat-related products.
Another idea is to partner with local animal shelters to donate a portion of profits or offer free cat-related products to customers who adopt a cat during the campaign period.
Keywords: Cats, pet-related products, themed collections, social media contests, exclusive discounts, animal shelters, adoption - August 9: Book Lovers Day
This day celebrates the joy of reading and the written word. Ecommerce brands can offer discounts on book-related products, create themed product collections, or host virtual book clubs or author events on social media.
Additional ideas include partnering with local libraries or literary charities to donate a portion of profits towards their cause or offering free books to customers who spend a certain amount.
Keywords: Books, reading, discounts, themed collections, virtual events, literary charities, local libraries - August 10: National Lazy Day (US)
This day encourages people to relax and take a break from their busy lives.
Ecommerce brands can offer discounts on cozy and comfortable products such as loungewear, bedding, or self-care items.
Additional ideas include hosting virtual meditation or yoga sessions on social media or partnering with mental health charities to donate a portion of profits towards their cause.
Keywords: Relaxation, cozy products, discounts, virtual events, mental health charities, self-care - August 11: National Raspberry Tart Day (US) – This day celebrates the delicious and versatile fruit, raspberry. Ecommerce brands can create themed product collections featuring raspberry-related designs, offer discounts on raspberry-flavored products, or host virtual baking competitions on social media.
Another idea is to partner with local farmers or agricultural charities to donate a portion of profits or offer free raspberry-related products to customers who spend a certain amount.
Keywords: Raspberry, desserts, themed collections, discounts, virtual events, local farmers, agricultural charities - August 12: International Youth Day
This day aims to raise awareness of the challenges faced by young people and to promote their empowerment.
Ecommerce brands can create a collection of products that appeal to young people, host a social media contest that encourages young people to showcase their talents, or donate a percentage of their profits to charities that support youth empowerment.
Keywords: youth empowerment, social media contests, product collections, charity donations, talent showcase
- August 13: International Left-handers Day
This day celebrates left-handed people and their uniqueness.
Ecommerce brands can run a special sale on left-handed products, create a themed product collection for left-handed people, or offer exclusive discounts to left-handed customers.
Another idea is to partner with a left-handed charity or organization to support their cause
Keywords: left-handed, uniqueness, special sale, themed collections, exclusive discounts, charity partnership - August 14: World Lizard Day
This day celebrates lizards and their importance to ecosystems around the world.
Ecommerce brands can create a collection of products featuring lizard designs, offer exclusive discounts on products that support lizard conservation efforts, or partner with organizations that support lizard research and conservation.
Keywords: World Lizard Day, lizard designs, exclusive discounts, conservation, charity partnerships. - August 15: Assumption of Mary (UK)
This day is a Christian celebration that honors the belief that Mary, the mother of Jesus, was assumed into heaven.
Ecommerce brands can create a collection of religious-themed products, offer exclusive discounts on religious products, or donate a portion of profits to religious charities.
Another idea is to host a virtual prayer or meditation session on social media.
Keywords: religious celebration, themed collections, exclusive discounts, charity donations, prayer, meditation - August 16: National Tell a Joke Day
This day is dedicated to the art of humor and making people laugh.
Ecommerce brands can create a social media campaign that encourages customers to share their favorite jokes, offer exclusive discounts on funny products, or host a virtual stand-up comedy show with comedians.
Another idea is to donate a portion of profits to a charity that promotes laughter and happiness.
Keywords: Australian culture, local designs, handmade items, agriculture, farming charities - August 17: National Nonprofit Day (US)
This day recognizes the hard work and contributions of nonprofit organizations.
Ecommerce brands can show support for local nonprofits by donating a percentage of profits to a chosen charity, creating themed collections that represent the nonprofit’s mission, or offering exclusive discounts to customers who donate to a selected nonprofit.
Keywords: Nonprofits, charitable giving, themed collections, virtual fundraisers, social media campaigns
- August 19: World Humanitarian Day
This day honors humanitarian workers who provide life-saving support to those affected by crises around the world.
Ecommerce brands can create themed product collections that represent humanitarian causes, offer exclusive discounts for customers who donate to selected charities, or donate a portion of profits to organizations supporting humanitarian efforts.
Hosting a social media campaign to raise awareness for a specific humanitarian cause can also be effective in showing support.
Keywords: Humanitarian, charitable giving, themed collections, exclusive discounts, social media campaigns - August 20: National Radio Day (US)
This day celebrates the invention of the radio and the impact it has had on communication and entertainment.
Ecommerce brands can offer exclusive discounts on products related to radio, such as vintage radios or radio-inspired designs.
Creating themed product collections that represent the evolution of radio over the years is another idea, as well as hosting a social media contest asking customers to share their favorite radio memories.
Keywords: Radio, vintage, themed collections, social media contests, exclusive discounts - August 21: World Entrepreneurs’ Day
This day celebrates the contributions of entrepreneurs to society and the economy.
Ecommerce brands can offer exclusive discounts on products related to entrepreneurship, such as books on business or courses on entrepreneurship.
Keywords: Entrepreneurs, business, exclusive discounts, virtual panels, social media features - August 22, National Tooth Fairy Day (US)
This day celebrates the mythical fairy who visits children and collects their fallen teeth in exchange for money.
Ecommerce brands can offer exclusive discounts on children’s dental products, run social media contests for kids to share their tooth fairy stories, or donate a percentage of profits to children’s hospitals.
Keywords: Children’s dental products, social media contests, exclusive discounts, tooth fairy stories, children’s hospitals
- August 23, National Ride With The Wind Day (US)
This day encourages people to let go of their worries and enjoy the freedom of the wind in their hair.
Ecommerce brands can offer special promotions on outdoor gear, such as bicycles or hiking boots, or create social media content that promotes the feeling of freedom and adventure.
Another idea is to partner with environmental charities to donate a portion of profits to support renewable energy.
Keywords: Outdoor gear, adventure, freedom, environmental charities, renewable energy. - August 24: National Waffle Day (US)
This day celebrates the delicious breakfast treat, waffles.
Ecommerce brands can create a special product collection featuring waffle-inspired items, offer exclusive discounts on breakfast foods, or run social media contests for customers to share their favorite waffle recipes.
Another idea is to partner with local charities to donate a portion of profits towards feeding those in need.
Keywords: Waffle-inspired items, breakfast foods, social media contests, exclusive discounts, local charities, feeding those in need - August 25: National Park Service Founders Day (US)
This day celebrates the establishment of the National Park Service in 1916.
Ecommerce brands can offer exclusive discounts on outdoor gear, create social media content that promotes the beauty of nature and the importance of conservation, or partner with environmental charities to donate a percentage of profits towards protecting national parks.
Keywords: Outdoor gear, nature, conservation, environmental charities, protecting national parks - August 26, Women’s Equality Day (US)
This day commemorates the 1920 adoption of the 19th Amendment, which gave women the right to vote.
Ecommerce brands can create a special product collection featuring feminist designs or slogans, run social media campaigns that promote women’s empowerment, or donate a portion of profits to women’s rights organizations.
Keywords: Feminist designs, women’s empowerment, social media campaigns, women’s rights organizations, exclusive discounts
- August 28-31, Bank Holiday Weekend (UK)
This is a long weekend in the UK that marks the end of summer and the start of the new school year.
Ecommerce brands can offer special deals and discounts on back-to-school products, such as school supplies, backpacks, and clothing.
Additional ideas include hosting a social media contest for parents and kids, or partnering with local schools to donate a percentage of profits towards educational programs.
Keywords: Back-to-school, school supplies, backpacks, clothing, social media contest, educational programs - August 30, National Beach Day (US)
This day celebrates one of the most popular summer activities in the US, going to the beach.
Ecommerce brands can create themed product collections featuring beach-related products, such as sunscreen, beach towels, and swimsuits.
Ideas for promotion include offering exclusive discounts on beach-related products or partnering with ocean conservation charities to raise awareness and donate a portion of profits.
Keywords: Beach-related products, sunscreen, beach towels, swimsuits, exclusive discounts, ocean conservation - August 31, Father’s Day (Australia)
This day celebrates fathers and father figures in Australia.
Ecommerce brands can create themed product collections featuring gifts for dads, such as gadgets, tools, and clothing. Additional ideas include offering exclusive discounts for dads or hosting a social media contest where participants can share stories and photos of their favorite dad memories.
Keywords: Father’s Day, gadgets, tools, clothing, exclusive discounts, social media contest - August 31: Summer Bank Holiday (UK)
This day marks the end of summer and is a time for relaxation and celebration.
Ecommerce brands can offer special deals and discounts on summer-related products, such as outdoor furniture, BBQ grills, and summer clothing.
Additional ideas include hosting a virtual summer party on social media, or partnering with local charities to donate a percentage of profits towards community programs.
Keywords: Summer-related products, outdoor furniture, BBQ grills, summer clothing, virtual summer party, community programs.
eCommerce Holiday Marketing Strategies To Stay Ahead of the Game
With so many holidays and events taking place throughout the year, it’s crucial for retailers to stay on top of the latest trends and tactics to ensure they stay ahead of the competition.
To further enhance your eCommerce holiday marketing strategies, we recommend researching popular marketing techniques and campaigns that have proven successful during the holiday season. For instance, creating personalized email and social media campaigns, offering exclusive deals, and leveraging user-generated content are just a few ways retailers can enhance their holiday marketing efforts.
At Ampifire, we specialize in helping retailers like you create highly effective eCommerce marketing campaigns that boost sales and customer engagement. If you’re interested in taking your eCommerce holiday marketing to the next level. To learn how we can help you achieve your improve your brand’s online visibility and generate clicks and visits to your store, book a call with our experts.
