Learn how using personality in your marketing strategy can help you connect with your audience, stand out from the competition, and improve conversions. Discover the benefits of personality marketing and how to put it into practice.
Don’t miss out on key retail holidays and events in February 2025! Use our comprehensive list of dates to plan your promotions and boost your sales.
Get a head start on the new year with our January 2025 retail holiday calendar and promotional strategy guide for ecommerce brands.
Are you familiar with using press inquiries for your business? Read about how they work and why they’re essential, here.
Google is the most popular search engine on the planet, and for good reason. With over 8.5 billion searches every day, Google’s algorithm works tirelessly
If you’ve ever been the designated spokesperson for your company or organization, you know how challenging it can be to answer press inquiries. There are
In this guide, we cover the basics of how to tell your story with multimedia and gain media exposure online.
It’s important to understand the importance of personal branding and find ways you can put your best foot forward in the eyes of others and how to become an authority builder.
Media monitoring and measurement for business are keys to success in your industry. Learn how to perform monitoring here.
Are you interested in learning about different types of business models? Consider this breakdown on using ecommerce, affiliate, and local marketing. Anyone can use these methods, regardless of their industry or background.
I’ve been marketing online for 15+ years. Thought I’d seen every sneaky tactic. Every dirty trick. But even I still get fooled if I don’t pay close enough attention. I recently saw what might be the best bullshit ad funnel I’ve ever seen.
Marketing your practice as a dietitian or nutritionist can feel like an uphill battle. In an era where customers are empowered and have access to almost unlimited information, it’s more important than ever that you stand out from the crowd.
In the world of public relations, media or press advisories are a way to share important news with journalists. These short, targeted communications are a
It’s important to ask a few critical questions before signing up with a PR firm so you know they’re the right fit for you.
Whether you’re trying to reach a specific target audience or hoping to attract potential business partners, creating press-worthy content is an essential part of growing your business.
Guest-contributed articles are extremely beneficial for your business as they provide a great source of high-quality exposure. This type of content is ranking well in Google searches and has the potential to draw a large number of targeted visitors to your site.
The great equalizer of the digital age is the ability for anyone to post something, and have it go viral. The risk and challenge that
Are you getting the most out of your YouTube videos? Follow these 6 steps to get more engagement, more traffic, and more leads.
A content management system (CMS) can make all the difference for an eCommerce site – read on to learn why.
Today’s marketing landscape demands new tactics to stand out from the crowd. That’s why spin stories to sell and persuade by incorporating them into your marketing strategy.
Negative press can be a good thing for your brand if you know how to handle it. So instead of fighting back against negative comments and reviews, why not take advantage of the free promotion?
Learn why some industries and niches were struggling in 2022/2023 and what you can do as an entrepreneur or marketer to stay ahead of the game, 2025 onwards.
We recently interviewed Julian Thornton, who has been using AmpiFire for years. And he has learned a lot along the way. Here are his top tips for making sure your first experience with AmpiFire is as great as possible.
No one wants to read a boring story. But if you want your brand to get noticed, it’s important that you write news articles that
If you are a YouTuber, this post will show you how to make more money on YouTube.
It’s hard to get noticed in the digital age. It can be even harder for a small business owner with limited resources. We know that
If you’re looking to boost your blog’s visibility, engagement, and audience engagement, optimizing your blog post headlines is a great place to start.
If you are wondering how to find the right topics for your articles then this post is written just for you!
Headlines are important because they help people to find your content. Since headlines appear on search engine results pages, they’re the first thing readers see before deciding whether or not they want to read more of your brand
In this post, I’m showing you how to master the inverted pyramid style of writing that journalists use when crafting news stories
